Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    Orenishigo

    15 years ago

    I got this product as a sample. I went to ulta 2 days ago, and I saw they had a sale on the lil purses that came with a mini mascara and a mini shadow insurance for $10, It was a steal. I had to...

    About reviewer (3 reviews)

    Age19-24

    SkinSensitive, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    shanstuff

    15 years ago

    I'm really loving this primer! It has a gel-like consistency and is tinted, yet when you blend it into your lid, the tint disappears and it becomes clear...this leaves you with natural-looking...

    About reviewer (183 reviews)

    Age36-43

    SkinNormal, Fair, Cool

    HairBrunette, Straight, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    melinhha

    15 years ago

    I absolutely love this product! My eye shadow stays on the entire day without any creasing! I also love that it comes in a tube because it's easier to control how much you use and its much more...

    About reviewer (1 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Not Sure

    HairOther, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    knightrider

    15 years ago

    This is a Too Face Shadow Insurance (TFSI) vs Urban Decay Primer Potion (UDPP), so I will put this review on both product review pages. I use it with pigments: Both these eyelid primers are...

    About reviewer (44 reviews)

    Age30-35

    SkinDry, Medium, Not Sure

    HairBrown, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    MissButtons

    15 years ago

    I can't go without this product! It makes me eyeshadow stay on all day and I never get any creasing or smudging. It doesn't bother my sensitive eyes and a little goes a long way, the tube lasts...

    About reviewer (24 reviews)

    Age25-29

    SkinAcne-prone, Fair, Cool

    HairRed, Curly, Coarse

    EyesBrown

    4.0
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    from
    Justicet2009

    15 years ago

    What i really love about this product is the packaging. Unlike the UDPP the product comes in a tube which is genious. You dont waste any product what so ever. This formula is great. My shadow never...

    About reviewer (200 reviews)

    Age36-43

    SkinAcne-prone, Olive, Warm

    HairBlond, Straight, Fine

    EyesBrown

    5.0
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    from
    RockBella

    15 years ago

    I have to agree with debbick, I too can't believe Urban Decay hasn't changed their packaging for their eye primer. I love Shadow Insurance, the texture is really nice and my eye makeup lasts all...

    About reviewer (6 reviews)

    Age19-24

    SkinNormal, Tan

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    debbick

    15 years ago

    Great product. I like it much better than Urban Decay Primer Potion which was too drying for me. This blends well and keeps the shadow bright all day. AND you don't have to cut the tube open to get...

    About reviewer (21 reviews)

    Age44-55

    SkinDry, Fair

    HairBrunette

    EyesHazel

    5.0
    Created with Sketch.
    from
    drdruggirl

    15 years ago

    love love love this! TFSI is great for people who have dry eyelids. I suffer from a dermatitis at time of the eyelids and TSFI moisturizes my eyelids. My eyeshadow blends and does not crease. ...

    About reviewer (53 reviews)

    Age30-35

    SkinCombination, Medium, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
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    from
    smattituded

    15 years ago

    Great product, it does an awesome job keeping my eyeshadow on all day plus it really makes my eyeshadows more vibrant. I love how it provides a smooth base for eyeshadow application, plus it...

    About reviewer (23 reviews)

    AgeUnder 18

    SkinDry, Olive, Cool

    HairBlack, Wavy, Medium

    EyesBlack

    5.0
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    from
    GREENGAL

    15 years ago

    By far my favorite eyeshadow primer! I dont know bout others experiences but I have very oily skin and eyelids and this works incredibly well keeping my eyeshadows matte. It also keeps the...

    About reviewer (58 reviews)

    Age25-29

    SkinOily, Olive

    HairBrunette

    EyesOther

    5.0
    Created with Sketch.
    from
    kmarie

    15 years ago

    Every day after lunch I pull out my compact so I can look in the mirror to smooth out my shadow crease. Yesterday I tried Shadow Insurance for the first time and - no crease!! This is a...

    About reviewer (171 reviews)

    Age44-55

    SkinOily, Fair, Cool

    HairBlond, Wavy, Medium

    EyesBlue

    4.0
    Created with Sketch.
    from
    JMAKEUPALLEY

    15 years ago

    Very concentrated and definitely works, Almost too well, b/c blending is a bit more challenging. It is a solid product. But wow. If I'm too tired and leave it on overnight, my shadow is still 90%...

    About reviewer (23 reviews)

    Age36-43

    SkinCombination, Fair

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    OliveGreenSpring

    15 years ago

    I bought this product after I watched Leesha (xsparkage.com) use it over and over. If she uses it, it must be good right? Right! It's a flesh tone color but goes on pretty much translucent. I have...

    About reviewer (11 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBrunette

    EyesGreen

    5.0
    Created with Sketch.
    from
    lambin3d

    15 years ago

    no complaints. it does what it says. it does not dry my eyes out. makeup doesn't crease. what more could you ask for? never plan on not having this in my collection. Much better than UDPP, which...

    About reviewer (30 reviews)

    Age19-24

    SkinDry, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesHazel

    4.0
    Created with Sketch.
    from
    staceisace

    15 years ago

    I love this product. For me it keeps my eye makeup in place all day without creasing. I use quite light shadows though so I'm not sure how good it would be for thick layers of dark shadow. You only...

    About reviewer (26 reviews)

    Age19-24

    SkinCombination, Olive, Warm

    HairBrown, Straight, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    missyjean130

    15 years ago

    It has a sheer,matte consistency. There was some separation and the crimp seal broke,but nothing a little glue can't fix. Besides the packaging issues,this is an amazing product! I went 8 hours...

    About reviewer (32 reviews)

    Age19-24

    SkinAcne-prone, Fair, Not Sure

    HairBrunette, Wavy, Medium

    EyesGreen

    4.0
    Created with Sketch.
    from
    diorshowgirl

    15 years ago

    I just purchased this product from ulta a few days ago because I was in desperate need of a good primer. I've tried urban decay's primer potion, and I am a fan, but didn't want to spend $20 on it...

    About reviewer (12 reviews)

    Age19-24

    SkinCombination, Fair

    HairBrunette

    EyesBlue

    5.0
    Created with Sketch.
    from
    Veneziano

    15 years ago

    I bought this after much consideration of UDPP, and I'm glad I chose this primer. It's packaging is much better than UDPP. The squeeze tube is the best packaging. The formula is amazing and lasts...

    About reviewer (39 reviews)

    AgeUnder 18

    SkinCombination, Fair, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

    1.0
    Created with Sketch.
    from
    photocrazy81

    15 years ago

    I thought to myself that this would be a much better alternative to UDPP because the packaging can be such a pain when you are getting to the end of its use. I've heard lots of good things about...

    About reviewer (18 reviews)

    Age19-24

    SkinCombination, Tan

    HairBrown

    EyesBrown

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