MakeupAlley is committed to protecting the privacy of our users. We sometimes collect personal information from our users. MakeupAlley maintains the confidentiality, security and integrity of personal information that we obtain from our users.
When registering for MakeupAlley.com or any of its related services, we ask you to provide certain personal information. This information is for internal use only and will not be distributed or sold to any parties outside MakeupAlley. We strive to create contests and content which require a very minimal amount of information from our users. Our online surveys and contests sometimes ask users for contact information (like their email addresses) or information about their hobbies or interests. This information is also only for internal purposes and will not be shared with any party outside MakeupAlley.
You should be aware that when you are on MakeupAlley.com you might be directed to other sites that are beyond our control. Every site on the web has a different privacy policy and different policies regarding your personal information. The privacy policies and the practices of sites outside of MakeupAlley.com and all of its services are beyond our control. It is your responsibility to read and understand the privacy policies of any and all websites you visit on the world wide web. These other sites may send their own cookies to users, or otherwise collect data or solicit personal information. Always be aware of where you end up on the web.
By using this site, you signify your assent to the MakeupAlley privacy policy. If you do not agree to this policy, please do not use our site. Your continued use of our site following posted changes to these terms will mean that you accept those changes. You can send email to us with any further questions.
At MakeupAlley, we recognize your right to confidentiality and are committed to protecting your privacy. We use the information we collect on our site to provide you with a superior experience. When you register, we will ask you to set up an account, which includes your name, e-mail address and optionally your mailing address and various beauty related questions. In addition, we ask that you indicate whether you would like to receive e-mail from MakeupAlley or sponsors or partners keeping you informed of news or features.
We protect your account information against unauthorized access or release. We provide personal information to our group companies and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.
You have the right to request that we delete any personal information that we have collected from you and maintained about you, unless an exception specified by laws and regulations applies. To exercise the deletion rights, please submit a verifiable user request by emailing us at support@muasupport.zendesk.com.
Only you, or a person duly authorized to act on your behalf, may make a verifiable user request related to your personal information. The verifiable user request must:
We cannot respond to your request if we cannot verify your identity or authority to make the request and confirm the personal information related to you. We will only use the personal information provided to verify the requestor's identity or authority to make the request.
This Privacy Policy is intended for California residents pursuant to the California Consumer Privacy Act of 2018 ("CCPA"). This Privacy Policy for California residents is provided by MUA, Inc. ("we", "our" "us"). This Privacy Policy is applicable to the Website, App and Services operated by MUA, Inc.
In this Privacy Policy, if we refer to:
We have collected the following categories of personal information within the past twelve (12) months.
Contact details, such as names, phone numbers, email addresses, usernames, passwords, online identifier and internet protocol address. If you choose to register or log in to our Services using a social media account, like your Facebook, Google or other social media account, we will receive certain profile information such as your name, email address, profile picture.
B. Personal information categories listed in the California Customer Records statuteNames, usernames or email address in combination with a password or security question and answer. Some personal information included in this category may overlap with other categories.
C. Protected classification characteristics under California or federal law.Age, race, color or sex.
F. Internet or other similar network activityBrowsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems and advertisements.
G. Geolocation dataDevice location
K. Inferences drawn from other personal informationInferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics
For example, during account registration from forms you complete or comments you provide on our Services.
Indirectly from you.For example, from observing your actions on our Services.
From third parties.For example, third party social networking providers and advertising companies, our affiliates and service providers who provide services or information to us. If you do not want us to collect information from social networks, you should review and adjust your privacy settings on those networks as desired before linking or connecting them to our Services.
The business or commercial purposes of collecting personal information are as following. Also, we have collected, disclosed or sold the categories of personal information for these purposes within the past twelve (12) months as following.
| Business or commercial purpose(s); Distinction of collection, disclosure or sale. | Categories of personal information | Categories of Third Parties to Whom Disclosed |
|---|---|---|
Collection for business purpose or commercial purpose, as those terms are defined in the CCPA.
| A. Identifiers | Advertisers, advertising technology companies, analytics companies and other third parties with whom we have business relationships |
Collection for business purpose or commercial purpose, as those terms are defined in the CCPA.
| B. Personal information categories listed in the California Customer Records statute Names, usernames, email address in combination with a password or security question and answer. | N/A |
Collection for business purpose or commercial purpose, as those terms are defined in the CCPA
| C. Characteristics of protected classifications under California or federal law, such as gender or date of birth. | N/A |
| Sale※defined in the CCPA for providing you with personalized (or interest-based) advertising online | F. Internet or other similar network activity Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems and advertisements | Advertisers, advertising technology companies, analytics companies and other third parties with whom we have business relationships |
| Sale※ defined in the CCPA for providing you with personalized (or interest-based) advertising online | G. Geolocation data Device location | Advertisers, advertising technology companies, analytics companies and other third parties with whom we have business relationships |
Collection for business purpose or commercial purpose, as those terms are defined in the CCPA
| K. Inferences drawn from other personal information Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics | N/A |
※Based on the CCPA's broad definition of the term "sale," certain data collection on our Services by third parties for purposes of personalized or interest-based advertising may be a "sale" under the CCPA.
You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation or any processing that may be required to protect against illegal activities.
Right to be informed - Request to knowDepending on the circumstances, you have a right to know
In accordance with applicable law, we are not obligated to provide or delete personal information that is de-identified in response to your request or to re-identify individual data to verify your request.
Right to Non-Discrimination for the exercise of a California Consumer's Privacy RightsWe will not discriminate against you if you exercise your privacy rights.
Right to Opt-Out of the Sale of personal information- Request not to saleWe use cooking tracking technology to gather personal information and share with third parties for their own commercial purposes. Under the CCPA you have the right to opt-out of the sale of your personal Information to these third parties. Please use the "Do Not Sell My Personal Information" link which appears when browsing the bottom of the page on our Services, such as webpage, to opt-out of the sale of your personal Information. Depending on your device, software version, and other usage environment, you may need to scroll toward the bottom of the page to find the link.
We do not sell personal information of known minors under 16 years of age.
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g. phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.
We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. If, however, we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity, and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.
To exercise these rights, you can contact us or by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you. You can designate an authorized agent to make a request under the CCPA on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with the CCPA.
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
※Amendment of "mediavine programmatic advertising (ver 1.1)"
Last updated March 5, 2024
Ⅶ ContactIf you have questions about this Privacy Policy, please use our Contact Us inquiry form.
