Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    2.0
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    from
    resipsaloquitur

    15 years ago

    I've been a UDPP devotee for years, but about a month ago my almost brand-new UDPP exploded (literally - a chunk of the bottom of the bottle blew off and product went everywhere) in my quart-sized...

    About reviewer (19 reviews)

    Age25-29

    SkinAcne-prone

    HairBrown

    EyesBrown

    2.0
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    from
    berrybellajoy

    15 years ago

    I bought this over UDPP based on the reviews here but unfortunately this did not work out for me. It did make my e/s look brighter but I did find it crease where I had never had a problem with...

    About reviewer (61 reviews)

    Age30-35

    SkinDry, Olive, Warm

    HairBlack, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    puppysofia

    15 years ago

    I got this product recently and I really like it, it works really good on my oily eye lids. My eye make-up last on for a long time, almost all day, so that is why I love it! You don't have to worry...

    About reviewer (56 reviews)

    Age25-29

    SkinOily, Tan

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    ninaknezevic

    15 years ago

    This stuff is superb. I put it on after foundation and before eyeshadow, and it doesn't crease one bit on me, even in humid weather. I have oily lids so I never used to wear eyeshadow before I...

    About reviewer (2 reviews)

    Age25-29

    SkinOther, Other, Not Sure

    HairOther, Other, Other

    EyesOther

    2.0
    Created with Sketch.
    from
    Luika718

    15 years ago

    I have mixed feelings when it comes to this product. I can see how it is so popular because when I used it I did notice that my eyeshadows looked more vibrant...the one problem that I can't seem to...

    About reviewer (8 reviews)

    Age19-24

    SkinCombination, Fair, Not Sure

    HairBrunette, Wavy, Other

    EyesGreen

    5.0
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    from
    shahada

    15 years ago

    I much much much prefer this to UDPP (better packaging, smoother, creamier, lasts longer). Works great as a base to both cream and powder eyeshadows as well as providing a base for pigments. I use...

    About reviewer (32 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Neutral

    HairBrown, Curly, Coarse

    EyesBrown

    5.0
    Created with Sketch.
    from
    mestuprancid

    15 years ago

    I love this primer, I think I prefer it to my UD primer potion, Its creamy goes on smooth and like its supposed to, it never creases my shadows. the packaging is very easy to work with, i like...

    About reviewer (29 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Warm

    HairBrunette, Straight, Medium

    EyesHazel

    3.0
    Created with Sketch.
    from
    tiggernpooh

    15 years ago

    This is my first eyeshadow primer, and really, it's not even for eyeshadow because I only wear eyeliner but I didn't like how it smudged (I wear Urban Decay 24/7 by the way and though it's better...

    About reviewer (6 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium, Warm

    HairBrown, Straight, Fine

    EyesBrown

    2.0
    Created with Sketch.
    from
    DFcupcake

    15 years ago

    I wanted to love this primer. Urban Decay's primer potion irritated my eyes, and I found the Bare Minerals primer to be very wasteful. The squeeze tube is excellent, and I definitely prefer this...

    About reviewer (68 reviews)

    Age30-35

    SkinDry, Fair, Warm

    HairRed, Wavy, Medium

    EyesBrown

    5.0
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    from
    vgirlygirl

    15 years ago

    Great product! Makes me eyeshadow go on so smoothly, and prevents creasing all day. Sometimes I wear this alone as well and it's a nice nude color on my lids. I do have to say the price is very...

    About reviewer (94 reviews)

    Age30-35

    SkinOily, Olive, Warm

    HairBlond, Wavy, Other

    EyesGreen

    3.0
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    from
    makeupwondergirl

    15 years ago

    It's hard for me to say anything negative about this primer, since I'd heard so many glowing things about it, and how it rivaled UDPP in terms of quality. I've only used this stuff for three days,...

    About reviewer (3 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Wavy, Medium

    EyesBlack

    1.0
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    from
    LauraMichelle1515

    15 years ago

    Still on the hunt for a good primer! I've been having a problem getting eyeshadow to last throughout the day so i don't have to reapply. UDPP has lost its affect now so i thought i'd give this a...

    About reviewer (97 reviews)

    Age19-24

    SkinAcne-prone, Fair, Not Sure

    HairBrunette, Wavy, Other

    EyesBlue

    5.0
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    from
    careypiper

    15 years ago

    Luckily I discovered MUA before I found out about shadow primer. Based on packaging I decided to go with this and couldn't be happier. It's been months now and I feel I can give a pretty good...

    About reviewer (192 reviews)

    Age30-35

    SkinNormal, Fair-Medium, Neutral

    HairBrunette, Wavy, Fine

    EyesHazel

    5.0
    Created with Sketch.
    from
    nopantz

    15 years ago

    This is my first ever eyeshadow primer and I can say, without a doubt, that this product is amazing. My shadow normally lasts 4-5 hours and 1-2 hours longer with a mac paintpot underneath. But...

    About reviewer (9 reviews)

    Age19-24

    SkinNormal, Fair, Not Sure

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    ashalicole

    15 years ago

    i love this eye shadow primer, i always hated when i would put my eye shadow on and by the end of the day my eye shadow would be gone or be half on..but since i started using this my color has been...

    About reviewer (2 reviews)

    Age19-24

    SkinOily, Fair-Medium, Warm

    HairBrown, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    gothamangel08

    15 years ago

    This is the first eyeshadow primer I have ever purchased. I have oily lids and this product works great as a primer! This is expensive for my liking. I love drug store products and will try to find...

    About reviewer (8 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBlack

    EyesBlack

    5.0
    Created with Sketch.
    from
    layzeex

    15 years ago

    Staying power? 5/5 <br>Crease resistance? 5/5 <br>Price? 5/5 <br>Blendability? 5/5 <br>UDPP or TFSI? Too faced, hands down. <br> <br>This is a really good primer, I must say. It keeps my...

    About reviewer (180 reviews)

    Age19-24

    SkinNormal, Fair

    HairBlond

    EyesBrown

    5.0
    Created with Sketch.
    from
    Smashbox80

    15 years ago

    Great shadow primer! I had first purchased UDPP for the rave reviews and quickly realized how much of a PIA the packaging would be. Still, I used it and decanted as necessary, but was hoping for a...

    About reviewer (87 reviews)

    Age25-29

    SkinSensitive, Fair, Neutral

    HairRed, Curly, Fine

    EyesBlue

    5.0
    Created with Sketch.
    from
    MaLove

    15 years ago

    I was a loyal Urban Decay Primer Potion user but quickly grew tired of having to "decant" the remaining product from the package. I picked up Too Faced Shadow Insurance only because it comes in a...

    About reviewer (16 reviews)

    Age36-43

    SkinCombination, Medium, Warm

    HairBrunette, Curly, Coarse

    EyesBrown

    5.0
    Created with Sketch.
    from
    Kilikina616

    15 years ago

    This product was given to me by my cousin who is a manager at sephora. I used it the other day, and it worked really well. It was creamy and my eyeshadow lasted all night and DIDN'T crease, even...

    About reviewer (6 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium

    HairBrunette

    EyesBrown

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