76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


1.0
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15 years ago

Wanted to like this as I was sick to death of the UDPP bottle and love that this is in a tube and that you can get every last bit but this bombed for me. It can be runny and even seperated for me...

About reviewer (383 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel



5.0
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15 years ago

This stuff makes my eyeshadows last all day with no creasing and it is very easy to blend my eyeshadows over unlike some eye primers. I bought this after trying UDPP. UDPP creased immediately on...

About reviewer (9 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBlond, Wavy, Other

EyesBlue


5.0
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15 years ago

HG eyeshadow primer for my oily asian eyelids. BETTER THAN UDPP and i'll tell you why. It lasts much longer - no creasing after a whole day in the hot weather. It does not have a sticky finish like...

About reviewer (29 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
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15 years ago

I really thought I was going to love this product. I heard many people say it was the same as UDPP just in better packaging, but it' not. After I used up my tube of the urban decay primer potion, I...

About reviewer (5 reviews)

AgeUnder 18

SkinDry, Fair, Cool

HairBlond, Straight, Coarse

EyesBlue


5.0
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15 years ago

This stuff is the best!!!! Like everyone has stated...doesn't crease, shadows pop, and it doesn't come off till you take it off! And it is not expensive! My tube lasted me a year. Now mind you I...

About reviewer (38 reviews)

Age30-35

SkinVery Oily, Fair-Medium

HairBlond

EyesGreen


5.0
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15 years ago

OMG OMG OMG SOOOO GOOD!!! this is my HG primer for eyeshadow. I was using the Urban decay primer potion, that everyone freaks out about. I just used it because it came with my beloved book of...

About reviewer (16 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBlack


4.0
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15 years ago

I read thousands of reviews on this product and UDPP trying to choose between the two. The packaging of UDPP turned me off so I got my friend to pick up TFSI up at a Sephora in the US. I'll be...

About reviewer (349 reviews)

Age25-29

SkinVery Oily, Fair-Medium, Cool

HairBrown, Straight, Medium

EyesBlue


4.0
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15 years ago

this product does work HOWEVER, you can use a variety of things as primer. MAC paints and paintpots work well as a primer (they're also cheaper and have more product). You can also just use...

About reviewer (162 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesHazel


5.0
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15 years ago

This works as well as UDPP, but beats UDPP packaging anytime. It is very pricey, but I only need a tiny bit (like two poppy seed sized drops) to go over my lips. So the tube will last me a LONG...

About reviewer (202 reviews)

Age36-43

SkinCombination, Medium, Warm

HairBlack, Relaxed, Fine

EyesBrown


5.0
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15 years ago

I was in love with UDPP until I tried Shadow Insurance. This not only makes my eye makeup stay and not crease, it really makes the colors pop! My shadow looks so much better and smoother!

About reviewer (134 reviews)

Age25-29

SkinVery Oily, Fair-Medium, Cool

HairBrunette, Wavy, Fine

EyesBlue


5.0
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15 years ago

UDPP, move over! Shadow Insurance ensures that my eye shadow stays in place, without feeling dry, as was the case for me with UDPP. I like the small blue tube and I have no problem with...

About reviewer (171 reviews)

Age30-35

SkinDry, Fair, Not Sure

HairBlond, Wavy, Medium

EyesBlue


3.0
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15 years ago

This product is cheaper than Urban Decay's eyelid primer, but in my opinion doesn't work as well. I don't think my lids are particularly oily, but I often have problems with my eyeliner...

About reviewer (79 reviews)

Age25-29

SkinAcne-prone, Medium

HairBlack

EyesBrown


1.0
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15 years ago

I tried this and, wanted to love it just so bad! I have VERY oily lids and, I tried this primer it did no justice for me it creased more than if I wouldn't have used primer. It creased badly in...

About reviewer (44 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Curly, Coarse

EyesBrown


4.0
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15 years ago

I like this product, but don't love it. I feel like there are much better primers out there. It has a really nice, silky feel, but I feel like it sometimes squeezes out and goes on a little oily.

About reviewer (21 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrunette, Other, Other

EyesBrown


5.0
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15 years ago

I &hearts; this! I have combination skin that leans dry, but have always had issue with creasing shadows. I've tried other primers, but this one is so far my favorite. It gives my shadows life...

About reviewer (52 reviews)

Age25-29

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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from

15 years ago

I love this primer! Up until I heard about it, Urban Decay Primer Potion was my HG in this department, but no more! One of the main things I am overjoyed about is the packaging or container it...

About reviewer (151 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesHazel


5.0
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15 years ago

Okay, I tried this after a go round w/ UDPP. Now that I have been using this for awhile I can say that this one is just as good as UDPP. Maybe even better. I can fall asleep with eyeshadow on...

About reviewer (17 reviews)

Age36-43

SkinDry, Fair, Neutral

HairBlond, Straight, Fine

EyesHazel


5.0
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15 years ago

This is one of those great products that actually does what it says it will do. I could not live without this. I have tried a few other eye lid primers but nothing, and I mean nothing comes close...

About reviewer (119 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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15 years ago

I've tried a few different eye primers and this is hands down, my favorite! The price is reasonable and most importantly, it works!! My eyes are pretty sensitive, but I've never had any problems...

About reviewer (3 reviews)

Age36-43

SkinVery Dry, Fair, Warm

HairBrunette, Curly, Coarse

EyesBlue


4.0
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from

15 years ago

I didn't buy this, but I got a sample of it from Sephora. I'm fairly pleased, as it keeps my eyeshadows from creasing for 8 hours. It doesn't last all day, though, so this isn't the perfect primer...

About reviewer (71 reviews)

Age19-24

SkinCombination, Medium, Not Sure

HairBlack, Straight, Other

EyesBrown