76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


5.0
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15 years ago

love it.. but i wanna try UDPP though to see if it works better..

About reviewer (98 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBrown, Other, Medium

EyesBrown



5.0
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15 years ago

I would die without this! I've always had trubble with my eyeshadow not staying on, but with this it stays on all day (and night) It's easy to apply, and evens out the skin tone on my lid, so I...

About reviewer (160 reviews)

AgeUnder 18

SkinDry, Fair, Warm

HairRed, Straight, Coarse

EyesBlue


4.0
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from

15 years ago

I really dig this primer. I'm new to primers and used to only use cream shadow bases, but this is a great alternative that really keeps my makeup in place. I can get dolled up for a night on the...

About reviewer (25 reviews)

Age19-24

SkinNormal, Dark, Warm

HairBrunette, Relaxed, Medium

EyesBrown


4.0
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15 years ago

I know there are heaps of rave about UDDP, but living in Australia i cant get UDDP unless i order online but this was available in our departmental store! I decided to give it a go & i must say i...

About reviewer (63 reviews)

Age19-24

SkinCombination, Tan

HairBlack

EyesBlack


5.0
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15 years ago

I dont know how i lived without this before!!! i've been using this for a couple of months now and it has made such a difference to the life and color brilliance of my shadows. I did a test the...

About reviewer (120 reviews)

Age19-24

SkinCombination, Medium, Neutral

HairBrunette, Relaxed, Medium

EyesBrown


3.0
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15 years ago

I wasn't really impressed with this product. I bought it to try it out against my Urban Decay Primer Potion (which was at the same price point), and also because I liked the packaging better....

About reviewer (4 reviews)

Age25-29

SkinCombination, Tan, Not Sure

HairBlack, Curly, Medium

EyesBrown


3.0
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15 years ago

I got this item in a sample kit with too faced lash injection mascara, and I normally use a MAC paint pot for a primer, so I thought this should work just as well. I used it and it's a little...

About reviewer (10 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesBrown


3.0
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15 years ago

I actually never used this product as a shadow primer. I tested the sample at the store and found it too thin and watery and thought it smelled funny. Decided not to buy.

About reviewer (29 reviews)

Age25-29

SkinCombination, Fair, Warm

HairRed, Straight, Fine

EyesBrown


5.0
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15 years ago

I'm a first time eye primer user and I have to say, I never skip this product in my routine . My shadow colors are more vibrant and stay on for longer hours. I do need a touch up at the end of the...

About reviewer (10 reviews)

Age25-29

SkinSensitive, Fair-Medium, Cool

HairBlack, Curly, Medium

EyesBlack


2.0
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15 years ago

I've got fairly tough oily skin, even with my mild rosacea, but for some reason, this stuff burns my eyelids! I thought perhaps I had gotten a bad tube (which I skirted off to my mother, who adores...

About reviewer (61 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesGreen


5.0
Created with Sketch.

15 years ago

Awesome! I have oily lids and even though people it isn't good for oily lids, I'm glad I felt like I had to try it anyway! As a college student, pulling an all nighter was a frequent thing and...

About reviewer (6 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrunette, Straight, Other

EyesBrown


5.0
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15 years ago

i switched from udpp to this just based on packaging cuz i had lost half the product after putting it in the pot and eventually having it dry out. and i'm glad i did because for me, this one is way...

About reviewer (6 reviews)

Age19-24

SkinDry, Tan

HairBlack

EyesBrown


5.0
Created with Sketch.

15 years ago

This is the first eyeshadow primer I've used so I can't compare it to others but I do really enjoy it. My eye makeup stays all day, doesn't budge until I actually use remover. My pigments look...

About reviewer (67 reviews)

Age25-29

SkinCombination, Fair

HairRed

EyesBlue


5.0
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from

15 years ago

Amazing product!!! I am usually hesitant to spend lots on makeup, but this product really solved my problems! I have oily skin so it obviously causes frequent shadow runoff and creasing and the...

About reviewer (23 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBrunette, Straight, Fine

EyesGreen


5.0
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15 years ago

Keeps my shadow from creasing, intensifies colors, prevents fading. Tube ensures you get every last drop of the product. I have no other primers to compare this to because I don't feel the need to...

About reviewer (24 reviews)

Age19-24

SkinDry, Fair, Cool

HairRed, Wavy, Fine

EyesHazel


4.0
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from

15 years ago

This is better for me than Urban Decay's Primer Potion as UDPP made my eyeshadow crease and I could not blend my eyeshadows in a way that I liked (without the use of UDPP). My TF Shadow...

About reviewer (159 reviews)

Age36-43

SkinDry, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBrown


4.0
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15 years ago

I like the TF Shadow Insurance but not as much as the Urban Decay Primer Potion. The SI is thinner and it makes my bright colored shadows a little muted where the UDPP makes them really vibrant. I...

About reviewer (33 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrunette, Curly, Medium

EyesHazel


5.0
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15 years ago

This stuff is fantastic!! I used to use FY Eye (which is also amazing) but I found that FY Eye dries out from being opened many times (it's in a jar) and a lot of product was lost to the nooks and...

About reviewer (74 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlack, Other, Other

EyesHazel


1.0
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15 years ago

With an abundance of primers out there, I would not recommend this. If you are dry around the eyes, this may work for you but the major issue is that it changes the color of the shadow. It makes...

About reviewer (858 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBlond, Other, Other

EyesHazel


1.0
Created with Sketch.

15 years ago

Wanted to love it but it caused an allergic reaction. Dry, red, puffy, itchy eyes. But for those without these issues it's a great product - great size, packaging, consistency - plus it works...

About reviewer (106 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBlond

EyesBrown