Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    Symin116

    15 years ago

    -For me, this product outlasted Urban Decay's Primer Potion -I have oily lids and this keeps my shadow in place all day -Packaging surpasses UD, this is a tube vs. doe footed bottle -Works for...

    About reviewer (2 reviews)

    Age25-29

    SkinOther, Olive, Not Sure

    HairBlond, Other, Other

    EyesOther

    4.0
    Created with Sketch.
    from
    nefertachris

    15 years ago

    I have oily lids and SI works well for me. Before my eyeshadow used to crease after a couple of hours but now that I use this primer it stays in place all day. Although for some reason my eyeshadow...

    About reviewer (5 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    spykitty

    15 years ago

    i've never actually bought urban decay primer potion, but have used a lot of samples. based on my experiences with UD, i thought i didn't actually need an eyeshadow primer. this stuff is almost...

    About reviewer (95 reviews)

    Age25-29

    SkinCombination, Fair, Neutral

    HairBrunette, Wavy, Coarse

    EyesHazel

    5.0
    Created with Sketch.
    from
    claragonz

    15 years ago

    I was previously using Urban Decay Primer Potion before I got to try this. I like this much better! It's easier to blend around the eye area and the consistency is softer than Urban Decay. It...

    About reviewer (135 reviews)

    Age25-29

    SkinCombination, Tan, Not Sure

    HairBlack, Straight, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    bsanderson

    15 years ago

    I have very oily skin and four hours after I've applied my eye makeup I find it has creased and come off. I had given up even wearing eye shadow as the effect never lasted and I had to reapply...

    About reviewer (5 reviews)

    Age19-24

    SkinOily, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    elmatic

    15 years ago

    I have very oily lids and whilst I don't usually wear eyeshadows, I do use eyeliner and this has made it lasts without smudging or giving me panda eyes. I would usually apply my make up around 7am...

    About reviewer (16 reviews)

    Age30-35

    SkinCombination, Medium

    HairBlack

    EyesBrown

    4.0
    Created with Sketch.
    from
    LovesTheWay2Go

    15 years ago

    I have very oily skin, and this primer makes up eyeshadow last all day! I'm really impressed with the results and how long this primer lasts. The only problem I have is the formula tends to...

    About reviewer (104 reviews)

    Age19-24

    SkinVery Oily, Fair, Not Sure

    HairBrown, Wavy, Medium

    EyesBrown

    3.0
    Created with Sketch.
    from
    msthang81

    15 years ago

    I bought this and UDPP to see which one is better. I definitely like this packaging better, but the actual product was so-so. I liked how it makes e/s last longer but because I have asian eyes my...

    About reviewer (12 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    4.0
    Created with Sketch.
    from
    strawberrynkiwi

    15 years ago

    I haven't used the UDPP, but I remember pick Two Face over that because the eye shadow color showed up more vibrant than compared to the UDPP. I don't use this regularly, only when I know I'm out...

    About reviewer (73 reviews)

    Age19-24

    SkinSensitive, Medium, Not Sure

    HairBlack, Straight, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    dahliadeadly

    15 years ago

    This stuff is awesome! I have oily skin and my eyelids especially get oily but Shadow Insurance makes my eyeshadow and liquid liner stay put all day and night! I can't say enough about it. :-)

    About reviewer (10 reviews)

    Age30-35

    SkinOily, Fair, Cool

    HairBlack, Wavy, Coarse

    EyesOther

    5.0
    Created with Sketch.
    from
    crys72

    15 years ago

    Wonderful primer! I have oily lids and this is most definately one of the best primers out there. The only problem I have with it is that it should be in a pot...however the packaging is still waay...

    About reviewer (8 reviews)

    Age19-24

    SkinCombination, Medium

    HairOther

    EyesGreen

    4.0
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    from
    lautjuh

    15 years ago

    I have got pretty oily eyelids, but this product really works for me. It doesn't last all day long. but deffinitly an entire school day wich works for me. the packaging (my english isn't very good,...

    About reviewer (13 reviews)

    AgeUnder 18

    SkinCombination, Fair, Not Sure

    HairBlond, Wavy, Coarse

    EyesBlue

    3.0
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    from
    marianoana

    15 years ago

    I bought it to have an alternative to my UDPP, but it was a mistake. Not impressed at all. Although I am usind Too Faced eye shadows, this primer does not help in any way. I am sticking to Urban...

    About reviewer (37 reviews)

    Age25-29

    SkinSensitive, Fair-Medium, Cool

    HairBlond, Straight, Fine

    EyesGreen

    1.0
    Created with Sketch.
    from
    echoluster

    15 years ago

    I decided to try this because I'm not totally enamored with UDPP. I only received a sample at Sephora. This primer doesn't work for me. I wore it a full day last Saturday and my eyelids were an...

    About reviewer (73 reviews)

    Age25-29

    SkinAcne-prone, Fair, Neutral

    HairBrown, Wavy, Medium

    EyesHazel

    3.0
    Created with Sketch.
    from
    simera2371

    15 years ago

    I actually bought this before Urban Decay Primer Potion, i think it is more expensive then UDPP, but i did not like it at all. I found it made my eyeshadows harder to blend out. I will say the...

    About reviewer (186 reviews)

    Age25-29

    SkinVery Dry, Medium, Not Sure

    HairBlack, Straight, Coarse

    EyesBrown

    4.0
    Created with Sketch.
    from
    saamantha

    15 years ago

    Before I purchased Too Faced SI, I had been using MAC's cream base in Pearl. A lot of shimmer, but it did the trick as a starter. I'm quite fair and have oily-combination skin, so veins tend to...

    About reviewer (10 reviews)

    Age19-24

    SkinOily, Fair, Warm

    HairBrunette, Curly, Medium

    EyesHazel

    4.0
    Created with Sketch.
    from
    vallygirl

    15 years ago

    This works for me but it seems like it sometimes takes away from the actual color of the eyeshadow while at other times it makes the color more vibrant.

    About reviewer (25 reviews)

    Age19-24

    SkinDry, Fair, Not Sure

    HairBrunette, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    fortune222

    15 years ago

    I've tried Monistat Gel, Glycerine from the drugstore, MUFE Sealant, cream shadow - all as eyeshadow primers. None of these works quite as well as Shadow Insurance, which is my HG primer....

    About reviewer (37 reviews)

    Age44-55

    SkinCombination, Fair

    HairBlond

    EyesBlue

    3.0
    Created with Sketch.
    from
    ahautepassion

    15 years ago

    Didnt work for me. UDPP is way better.

    About reviewer (12 reviews)

    Age19-24

    SkinNormal, Fair-Medium

    HairBrunette

    EyesBrown

    1.0
    Created with Sketch.
    from
    azunino228

    15 years ago

    This didn't work for me... I was hoping it would because I hate Urban Decay's packaging. This just did nothing for me at all. Very dissapointed. Returned it.

    About reviewer (38 reviews)

    Age25-29

    SkinOily, Olive, Cool

    HairBrown, Straight, Fine

    EyesBrown

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