76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


5.0
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15 years ago

I love this product! my eyeshodow used to crease by lunch time. Now by the end of the day my shadow is exactly where i put it and no creasing! I don't really notice it making my eyeshadow more...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlond, Curly, Medium

EyesBlue



5.0
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15 years ago

i prefer this over udpp. tfsi has a "wetter" formula that allows for better blending of shadows.

About reviewer (179 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBlack

EyesBrown


4.0
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15 years ago

I think UDPP works a little bit better, but I will probably continue to use this product instead because it has better packaging and doesn't make my lids feel as tight.

About reviewer (121 reviews)

Age30-35

SkinCombination, Other

HairBlond

EyesHazel


3.0
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from

15 years ago

You can get all the product out of the packaging but do you want to? I found this at times to create a patchy look on the lids, and it does not result in as vibrant of shadow as UDPP. Also the...

About reviewer (538 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Other, Other

EyesBrown


5.0
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from

15 years ago

I've tried both the TFSI and the UDPP and honestly don't have a preference with the formula. They both work well to prevent my shadows from creasing. The only reason I prefer this over the UDPP is...

About reviewer (43 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


1.0
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from

15 years ago

This doesn't work on my oily lids. I have to use a matte shadow like a paintpot to get the colour to stay and not crease. If I use shadow insurance the colour will be in my crease in less then an...

About reviewer (55 reviews)

Age19-24

SkinSensitive, Fair, Warm

HairBrunette, Other, Other

EyesBlue


1.0
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15 years ago

I guess I'm in the minority here, because I thought this product was pretty shoddy. After reading all the positive reviews, I was really expecting greatness. I forgot my own rule about buying...

About reviewer (154 reviews)

Age36-43

SkinVery Oily, Fair, Warm

HairRed, Other, Other

EyesGreen


5.0
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15 years ago

I prefer this more than UDPP sooo much more! I tried UDPP first because of all the good reviews on it. I was quite impressed seeing how long/vibrant the shadow lasted on the eye that I used it....

About reviewer (136 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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15 years ago

Best primer, with the best packaging! Way better than UDPP. TRY IT!!!

About reviewer (48 reviews)

Age19-24

SkinDry, Fair, Warm

HairBrunette, Wavy, Medium

EyesHazel


5.0
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from

15 years ago

LOVE this primer!!It is the only one that I've tried out of the several I've tried, that actually WORKS. UDPP didn't work at all on me. My skin is on the drier side and I've heard/read on here that...

About reviewer (87 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBrown, Wavy, Fine

EyesGreen


5.0
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15 years ago

Absolutely love this stuff. It's quite pricey IMO, but I still love it. I don't have particularly oily skin - but my lids always crease without a primer and this works like magic. I can wear make...

About reviewer (2 reviews)

Age19-24

SkinVery Dry, Fair, Neutral

HairBrown, Wavy, Medium

EyesHazel


3.0
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15 years ago

I like this better than UDPP, but alas, it still falls short. I have lids that can be a tad dry in the morning, but are usually oily by midday. I'm 31 years old and don't feel I have any great...

About reviewer (21 reviews)

Age30-35

SkinSensitive, Fair, Not Sure

HairBrunette, Other, Other

EyesBlue


5.0
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15 years ago

I absolutely love Too Faced Shadow Insurance! This product is comparable to UDPP, but in my opinion -- much better. The product is just as good as UDPP, but the packaging is SO much better! Imagine...

About reviewer (113 reviews)

Age19-24

SkinDry, Fair, Warm

HairBrunette, Wavy, Fine

EyesBlue


2.0
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15 years ago

I will be honest and say at first, when i purchased this product, it worked wonders! the consistency was great, my shadow did not crease. I was in love. Until one day, when i went to use it, some...

About reviewer (3 reviews)

Age19-24

SkinCombination, Other, Warm

HairBlack, Other, Other

EyesBrown


5.0
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15 years ago

After years of using Urban Decay Primer Potion, I finally became fed up with the impractical packaging and switched over to Too Faced Shadow Insurance. The quality of this product is great. The...

About reviewer (9 reviews)

AgeUnder 18

SkinCombination, Fair, Cool

HairBrunette, Straight, Other

EyesBrown


4.0
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15 years ago

Love the packaging of this product versus UD but unfortunately after a few hours my oily lids start to crease. I really wanted this to work because of the convenient tube but I have to use U.D. if...

About reviewer (11 reviews)

Age36-43

SkinOily, Tan, Not Sure

HairBrown, Curly, Fine

EyesBrown


4.0
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15 years ago

I think this is a great primer. I've tried most primers both DS and H/E and this seems to be the only one that does a great job of stopping my very oily lids from creasing. I don't feel that...

About reviewer (699 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairOther, Wavy, Medium

EyesGreen


4.0
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15 years ago

I love the packaging on this product, as compared to UDPP. It works well and doesn't crease. I have somewhat dry oily eyelids. Since I'm Asian, my eye crease isn't that pronounced, so eyeshadows...

About reviewer (1 reviews)

Age19-24

SkinDry, Fair-Medium

HairBlack

EyesBrown


4.0
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15 years ago

Love this eyeshadow primer! I'm a table games dealer and I look down at the table and cards at work so I need my eye makeup to look fresh and beautiful all night and this stuff works! I also wear...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


5.0
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15 years ago

I've been using this product for a week and love it. I was using UDPP and decided not to re-purchase because of the packaging. I loathe it...and I refuse to risk cutting off a hand trying to split...

About reviewer (30 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrunette, Straight, Medium

EyesBrown