Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    silvermouse

    14 years ago

    This product serves two purposes - it keeps my eyeshadow going all day (seriously, from 8am to 10pm, my eyeshadow did not budge) but also brings out the intensity of even the cheapest eyeshadows. I...

    About reviewer (80 reviews)

    Age25-29

    SkinOily, Tan, Warm

    HairBlack, Straight, Medium

    EyesBlack

    5.0
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    from
    Cassieandra13

    14 years ago

    I had never tried a primer before but bought this one when I had a little extra cash. (I always found primers to be very, very pricey). This does exactly as it claims and makes my eyeshadow last...

    About reviewer (57 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Not Sure

    HairBlond, Wavy, Medium

    EyesGreen

    4.0
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    from
    catlover9_9

    14 years ago

    I tried this after struggling with UDPP, which I think is a vastly overrated product (tiny amount of product that dries out rapidly, ultra expensive). I like the squeeze tube, as it makes it...

    About reviewer (44 reviews)

    Age44-55

    SkinCombination, Fair, Cool

    HairBlond, Wavy, Fine

    EyesGreen

    4.0
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    from
    workingmoma

    14 years ago

    I really like that you can squeeze the product out and it's not hard to get out unlike UDPP. However, I'm still a fan of UDPP.

    About reviewer (22 reviews)

    Age36-43

    SkinOily, Dark, Not Sure

    HairRed, Kinky, Coarse

    EyesBrown

    5.0
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    from
    Therealslayergrrl

    14 years ago

    I love this stuff. I used to use UDPP every day. The packaging is better and it lasts forever! I can get every last bit of the stuff out of the tube! I used to have to cut open my UDPP to scrape...

    About reviewer (334 reviews)

    Age36-43

    SkinCombination, Medium, Warm

    HairBrown, Wavy, Medium

    EyesHazel

    4.0
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    from
    lucamom

    14 years ago

    I have extremely dry eyelids and this caused eczema on them. I can't use it. That being said, it does work well, no creasing and makes eyeshadow pop!

    About reviewer (19 reviews)

    Age44-55

    SkinDry, Fair-Medium

    HairBlond

    EyesBlue

    3.0
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    from
    MeowwYusuke

    14 years ago

    ------------ UPDATE. It's now almost-hitting summer, and I've been using UDPP. Sorry too faced, but i'm one of those traitors ]: UDPP Keeps my eyemakeup on, and rather fades than creases. TFSI is...

    About reviewer (6 reviews)

    AgeUnder 18

    SkinCombination, Olive

    HairBrunette

    EyesBrown

    5.0
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    from
    nitumathew

    14 years ago

    I opted to try Too Faced Shadow Insurance after reading several reviews and using UDPP. After using UDPP, I realized I was allergic to some ingredient in the product and couldnt really use it. I...

    About reviewer (8 reviews)

    Age25-29

    SkinNormal, Dark, Not Sure

    HairBlack, Straight, Fine

    EyesBlack

    4.0
    Created with Sketch.
    from
    Julia941

    14 years ago

    I have a small tube of this that was part of a holiday collection. It does what it is supposed to do and I find it very similar to UDPP. I think the packaging gives this one a slight edge. A little...

    About reviewer (154 reviews)

    Age36-43

    SkinCombination, Fair, Warm

    HairBrown, Wavy, Medium

    EyesGreen

    5.0
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    from
    GacktCamui

    14 years ago

    I got this because I was curious to compare it to UDPP. It was slightly cheaper than UDPP and the packaging is sooo much better. Definitely find it works just as well as UDPP but it's much easier...

    About reviewer (157 reviews)

    Age25-29

    SkinOily, Fair-Medium, Warm

    HairBlack, Other, Medium

    EyesBrown

    5.0
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    from
    angeltari

    14 years ago

    I don't ever leave my house without it! A little goes a LONG way; i've had mine for about two years now and it's still going strong! It's absolutely worth the money; there is no way i can keep my...

    About reviewer (4 reviews)

    Age25-29

    SkinCombination, Medium

    HairBrown

    EyesBrown

    5.0
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    from
    cturtle16

    14 years ago

    This is my first primer, after using MAC's paints and paint pots as a base for many years. I am quite impressed. I feel like my shadows perform much better and the color is not affected by the...

    About reviewer (13 reviews)

    Age44-55

    SkinOther, Other

    HairOther

    EyesOther

    5.0
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    from
    glossyxlipz

    14 years ago

    I prefer this to UDPP. I like that I can squeeze the tube and have a much better chance of getting all of the product out rather than wasting it like I do with the UDPP bottle. I feel that this...

    About reviewer (185 reviews)

    Age25-29

    SkinVery Dry, Dark, Warm

    HairBrown, Curly, Medium

    EyesBlack

    5.0
    Created with Sketch.
    from
    cherrysoda94

    14 years ago

    I love this packaging! I like it more than the Urban Decay potion packaging. My eyeshadows stay on all day and no creases! Very good product! :)

    About reviewer (7 reviews)

    AgeUnder 18

    SkinOily, Medium, Not Sure

    HairBrunette, Straight, Medium

    EyesBrown

    5.0
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    from
    Marcela213

    14 years ago

    **If you use NYX jumbo eye pencils, this product is great!** I recently discovered the awesomeness that are NYX jumbo pencils as colored bases to make your shadow POP. but they crease horribly,...

    About reviewer (53 reviews)

    Age25-29

    SkinNormal, Fair-Medium, Warm

    HairBrunette, Wavy, Fine

    EyesBrown

    3.0
    Created with Sketch.
    from
    crazygirlpink

    14 years ago

    This primer creases quite easily if you put too much on your lid and it highlights all my lines and wrinkles when that happens! But I've learned to only use a little bit and it works fine, stops...

    About reviewer (19 reviews)

    Age25-29

    SkinCombination, Medium, Cool

    HairBrown, Straight, Medium

    EyesBrown

    3.0
    Created with Sketch.
    from
    MouthFullerGlitter

    14 years ago

    I bought this product as there was a huge hype about it and I just had to see what was so good about it. It was okay the first few times I used ti but then it started to blur my vision throughout...

    About reviewer (6 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium, Neutral

    HairBlond, Curly, Fine

    EyesBlue

    3.0
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    from
    Belinea1234

    14 years ago

    yes its alright, i only bought it though because urban decays primer potion was sold out. i feel like this one creases quicker and the eyeshadows seem to fade away a lot as well. all in all its...

    About reviewer (10 reviews)

    Age19-24

    SkinNormal, Medium, Not Sure

    HairBrown, Straight, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    ALBIK

    14 years ago

    I have really oily lids and this keep my eye make up in excellent condition all day long....

    About reviewer (14 reviews)

    Age30-35

    SkinCombination, Fair-Medium

    HairBrunette

    EyesHazel

    5.0
    Created with Sketch.
    from
    silverlilly

    14 years ago

    I held off on buying this (or any primer) for about a year thinking it couldn't be that good for the price. I finally caved in Sephora and had both TFSI and UDPP in my hand and the SA swayed me...

    About reviewer (66 reviews)

    Age30-35

    SkinCombination, Fair-Medium

    HairBrunette

    EyesGreen

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