76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


4.0
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14 years ago

this is a good product. it does what it says, this is my first eye primer, and i can tell a huge difference in how long my e/s lasts and looks, i accidently slept with my makeup o this week, and...

About reviewer (23 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlack

EyesBlue



1.0
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14 years ago

Pro: -Nice packaging -Smooth, velvety -Easy application -Does not impede shadow application/blending Con: -Creases (defeats the purpose of a primer) -Must shake before use (even though...

About reviewer (14 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairOther, Other, Other

EyesOther


3.0
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14 years ago

I have tried many primers and I got this in a set that was in a cute pink and black pencil pouch. It was part of their back-to-school special. It worked okay at first. The product comes out oilier...

About reviewer (93 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairBrown

EyesHazel


1.0
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14 years ago

This will not work if you have oily lids, it will only make it worst, I wanted to like it but it never worked for me since my eyelids are a little oily. If you don't have oily eyelids like I do...

About reviewer (26 reviews)

Age25-29

SkinCombination, Fair

HairBlack

EyesBrown


1.0
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14 years ago

I got this to replace my UDPP because I hated the container. The only pet peeve about this, is that it separates and becomes oily sometimes. So that only oil come pouring out of the tip, its...

About reviewer (262 reviews)

Age25-29

SkinDry, Fair-Medium, Neutral

HairBrunette, Straight, Fine

EyesBrown


4.0
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14 years ago

Of all the eye primers I've tried this by far is the best. It does everything it's supposed to. The packaging is great and you only need to use a tiny bit, so it lasts quite a long time.

About reviewer (61 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBlue


4.0
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14 years ago

I really like this primer. This is the first eye primer that I ever bought, and it did a really good job of keeping my eyeshadow in place and kept them from creasing. I've had my tube for a very...

About reviewer (14 reviews)

AgeUnder 18

SkinOily, Tan, Not Sure

HairBlack, Wavy, Medium

EyesBrown


4.0
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14 years ago

I drug my feet in buying this. Prior, I'd used both of ELF's eye primers but preferred the $3 mineral one. However, after using it for about a year, it's starting to dry out my eyelids. I've also...

About reviewer (170 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBrunette, Wavy, Coarse

EyesBlue


4.0
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14 years ago

I've always been more than happy with MAC's Painterly Paint Pot and UDPP as eye shadow bases - those are my 2 staples for keeping shadow fresh and in place all day (UDPP if it's going to be a...

About reviewer (1771 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Coarse

EyesBrown


4.0
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14 years ago

It's a very good quality eyeshadow primer, but in my opinion, it's not as good as Urban Decay's Primer Potion. Shadow Insurance is really easy apply and I find the packaging to be much more...

About reviewer (41 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBrown

EyesBlue


5.0
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14 years ago

Oh, Shadow Insurance I LOVE YOU! i have never had a day in my life where my eyeshadow stayed on most of the day from the original morning application. i spend alot of time trying to get my eye...

About reviewer (52 reviews)

Age30-35

SkinCombination, Medium

HairBrunette

EyesBrown


4.0
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14 years ago

First off I want to say that I have really oily eyelids, and unless I apply a powder before or after any primer, any e/s creases, especially cream shadows...I did a little study with this primer,...

About reviewer (15 reviews)

Age19-24

SkinSensitive, Medium, Warm

HairBlack, Wavy, Other

EyesBrown


4.0
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14 years ago

I love how it looks like a tiny tube, but it can last forever! I've been using mine daily for at least a year now and i feel like there is still so much left in it! I usually use this to make sure...

About reviewer (8 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


3.0
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14 years ago

well tfsi i liked you for a while but i don't know what attracted me about the other primer i loved your packaging but the curves and the color of the other i just couldn't resist i loved you for...

About reviewer (21 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


5.0
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14 years ago

I'm the 1000th review for TFSI! What an honor. Ahem. Anyway. Well, Too-Faced, you've gained yourself another UDPP convert. Silky and easy to blend. Only the tiniest dot needed. Better...

About reviewer (24 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesGreen


5.0
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14 years ago

This stuff is amazing. I first wore it this past New Year's Eve, and I went ALL out with my eyeshadow. I even put some cosmetic glitter on top of my shadow and it all stayed on for nearly...

About reviewer (8 reviews)

Age19-24

SkinOily, Fair, Cool

HairRed, Straight, Fine

EyesGreen


5.0
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14 years ago

I really like this primer - it doesn't dry my lids out, keeps my shadows on ALL day/night (I wore this new years to go out clubbing...applied my makeup at 7PM and it was still in place 9AM the next...

About reviewer (235 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrunette, Other, Coarse

EyesGreen


5.0
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14 years ago

I've used two bottles of this stuff and it's amazing. I use NARS eyeshadow duos and in combination with the Too Faced primer my smokey eye looks perfect and lasts all day. It's really a great...

About reviewer (128 reviews)

Age19-24

SkinNormal, Fair-Medium, Cool

HairBlond, Straight, Medium

EyesBlue


5.0
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from

14 years ago

I really like this product and it's packaging. It makes my eyeshadow lasts all day and easier to blend. I will repurchase when I run out. Highly recommended over the Urban Decay shadow primer. They...

About reviewer (8 reviews)

Age30-35

SkinDry, Fair-Medium, Cool

HairBlack, Straight, Medium

EyesBrown


4.0
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14 years ago

I got this one to compare to my Urban Decay primer. It's good and my eyeshadows have stayed on the whole day. I find it less sticky than the UD one, and the packaging is a bit better. I tried...

About reviewer (35 reviews)

Age30-35

SkinCombination, Tan, Warm

HairBlack, Other, Other

EyesBrown