Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    4.0
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    from
    basicKatie

    14 years ago

    this is a good product. it does what it says, this is my first eye primer, and i can tell a huge difference in how long my e/s lasts and looks, i accidently slept with my makeup o this week, and...

    About reviewer (23 reviews)

    Age19-24

    SkinAcne-prone, Fair

    HairBlack

    EyesBlue

    1.0
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    from
    oshinsr

    14 years ago

    Pro: -Nice packaging -Smooth, velvety -Easy application -Does not impede shadow application/blending Con: -Creases (defeats the purpose of a primer) -Must shake before use (even though...

    About reviewer (14 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairOther, Other, Other

    EyesOther

    3.0
    Created with Sketch.
    from
    jdianne86

    14 years ago

    I have tried many primers and I got this in a set that was in a cute pink and black pencil pouch. It was part of their back-to-school special. It worked okay at first. The product comes out oilier...

    About reviewer (93 reviews)

    Age19-24

    SkinVery Oily, Fair-Medium

    HairBrown

    EyesHazel

    1.0
    Created with Sketch.
    from
    debbiedhebz

    14 years ago

    This will not work if you have oily lids, it will only make it worst, I wanted to like it but it never worked for me since my eyelids are a little oily. If you don't have oily eyelids like I do...

    About reviewer (26 reviews)

    Age25-29

    SkinCombination, Fair

    HairBlack

    EyesBrown

    1.0
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    from
    rayoflight121

    14 years ago

    I got this to replace my UDPP because I hated the container. The only pet peeve about this, is that it separates and becomes oily sometimes. So that only oil come pouring out of the tip, its...

    About reviewer (262 reviews)

    Age25-29

    SkinDry, Fair-Medium, Neutral

    HairBrunette, Straight, Fine

    EyesBrown

    4.0
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    from
    BeTheChange

    14 years ago

    Of all the eye primers I've tried this by far is the best. It does everything it's supposed to. The packaging is great and you only need to use a tiny bit, so it lasts quite a long time.

    About reviewer (61 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium, Not Sure

    HairBrunette, Other, Other

    EyesBlue

    4.0
    Created with Sketch.
    from
    babyax3

    14 years ago

    I really like this primer. This is the first eye primer that I ever bought, and it did a really good job of keeping my eyeshadow in place and kept them from creasing. I've had my tube for a very...

    About reviewer (14 reviews)

    AgeUnder 18

    SkinOily, Tan, Not Sure

    HairBlack, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    lovecoma

    14 years ago

    I drug my feet in buying this. Prior, I'd used both of ELF's eye primers but preferred the $3 mineral one. However, after using it for about a year, it's starting to dry out my eyelids. I've also...

    About reviewer (170 reviews)

    Age25-29

    SkinSensitive, Fair, Cool

    HairBrunette, Wavy, Coarse

    EyesBlue

    4.0
    Created with Sketch.
    from
    mariella99

    14 years ago

    I've always been more than happy with MAC's Painterly Paint Pot and UDPP as eye shadow bases - those are my 2 staples for keeping shadow fresh and in place all day (UDPP if it's going to be a...

    About reviewer (1763 reviews)

    Age44-55

    SkinDry, Fair, Cool

    HairBrown, Wavy, Coarse

    EyesBrown

    4.0
    Created with Sketch.
    from
    frannylovesyou

    14 years ago

    It's a very good quality eyeshadow primer, but in my opinion, it's not as good as Urban Decay's Primer Potion. Shadow Insurance is really easy apply and I find the packaging to be much more...

    About reviewer (41 reviews)

    AgeUnder 18

    SkinNormal, Fair-Medium

    HairBrown

    EyesBlue

    5.0
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    from
    patsgirl321

    14 years ago

    Oh, Shadow Insurance I LOVE YOU! i have never had a day in my life where my eyeshadow stayed on most of the day from the original morning application. i spend alot of time trying to get my eye...

    About reviewer (52 reviews)

    Age30-35

    SkinCombination, Medium

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    VenessaG

    14 years ago

    First off I want to say that I have really oily eyelids, and unless I apply a powder before or after any primer, any e/s creases, especially cream shadows...I did a little study with this primer,...

    About reviewer (15 reviews)

    Age19-24

    SkinSensitive, Medium, Warm

    HairBlack, Wavy, Other

    EyesBrown

    4.0
    Created with Sketch.
    from
    anniieting

    14 years ago

    I love how it looks like a tiny tube, but it can last forever! I've been using mine daily for at least a year now and i feel like there is still so much left in it! I usually use this to make sure...

    About reviewer (8 reviews)

    AgeUnder 18

    SkinNormal, Fair-Medium, Not Sure

    HairBlack, Other, Other

    EyesBrown

    3.0
    Created with Sketch.
    from
    beautyblossoms

    14 years ago

    well tfsi i liked you for a while but i don't know what attracted me about the other primer i loved your packaging but the curves and the color of the other i just couldn't resist i loved you for...

    About reviewer (21 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium, Not Sure

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
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    from
    arwentheelf02

    14 years ago

    I'm the 1000th review for TFSI! What an honor. Ahem. Anyway. Well, Too-Faced, you've gained yourself another UDPP convert. Silky and easy to blend. Only the tiniest dot needed. Better...

    About reviewer (24 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairBrunette, Wavy, Fine

    EyesGreen

    5.0
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    from
    mcclearydot20

    14 years ago

    This stuff is amazing. I first wore it this past New Year's Eve, and I went ALL out with my eyeshadow. I even put some cosmetic glitter on top of my shadow and it all stayed on for nearly...

    About reviewer (8 reviews)

    Age19-24

    SkinOily, Fair, Cool

    HairRed, Straight, Fine

    EyesGreen

    5.0
    Created with Sketch.
    from
    bennodalove

    14 years ago

    I really like this primer - it doesn't dry my lids out, keeps my shadows on ALL day/night (I wore this new years to go out clubbing...applied my makeup at 7PM and it was still in place 9AM the next...

    About reviewer (235 reviews)

    Age19-24

    SkinCombination, Medium, Warm

    HairBrunette, Other, Coarse

    EyesGreen

    5.0
    Created with Sketch.
    from
    blondebohemian

    14 years ago

    I've used two bottles of this stuff and it's amazing. I use NARS eyeshadow duos and in combination with the Too Faced primer my smokey eye looks perfect and lasts all day. It's really a great...

    About reviewer (128 reviews)

    Age19-24

    SkinNormal, Fair-Medium, Cool

    HairBlond, Straight, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    khaye

    14 years ago

    I really like this product and it's packaging. It makes my eyeshadow lasts all day and easier to blend. I will repurchase when I run out. Highly recommended over the Urban Decay shadow primer. They...

    About reviewer (8 reviews)

    Age30-35

    SkinDry, Fair-Medium, Cool

    HairBlack, Straight, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    Jadedkrystal

    14 years ago

    I got this one to compare to my Urban Decay primer. It's good and my eyeshadows have stayed on the whole day. I find it less sticky than the UD one, and the packaging is a bit better. I tried...

    About reviewer (35 reviews)

    Age30-35

    SkinCombination, Tan, Warm

    HairBlack, Other, Other

    EyesBrown

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