Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    Kelltastic

    14 years ago

    This stuff is amazing. Super blendable and makes my eyeshadow last all day. Even if I lay down for a nap, my shadow is still perfect! Holds glitter like a dream. I like it a little more than UDPP...

    About reviewer (20 reviews)

    Age19-24

    SkinDry, Fair, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
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    from
    Astera

    14 years ago

    AMAZING. Okay, this is amazing. Like, I don't even know. I thought I didn't need it. What a joke! My cheapie Sephora brand eye shadow looks so much more vibrant with this underneath! It makes my...

    About reviewer (55 reviews)

    Age19-24

    SkinOily, Fair-Medium, Neutral

    HairBrunette, Wavy, Medium

    EyesBlue

    1.0
    Created with Sketch.
    from
    tiamoe1

    14 years ago

    This is the first product of "too faced" that I actually do not like... It comes out way too creamy&oily for my eyelids!!! Even coming out of the tube oil oozes out first then the primer?! I...

    About reviewer (8 reviews)

    Age25-29

    SkinCombination, Tan, Not Sure

    HairBlack, Other, Other

    EyesBrown

    3.0
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    from
    nezinka

    14 years ago

    Women...we, don't make sense. Why after finding the perfect product,we always want to try something else? Why are we never satisfied? I was perfectly happy with my UDPP, as a matter of fact, I now...

    About reviewer (31 reviews)

    Age25-29

    SkinCombination, Medium, Warm

    HairBrunette, Other, Coarse

    EyesHazel

    3.0
    Created with Sketch.
    from
    sugamonkey

    14 years ago

    I've never worn eye shadow primer before because my shadow and eyeliner has always stayed on all day for me. However, I was intrigued by the concept of primer. I've tried both UDPP and TFSI and...

    About reviewer (277 reviews)

    Age30-35

    SkinNormal, Fair-Medium, Warm

    HairBrunette, Straight, Medium

    EyesBrown

    5.0
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    from
    flor1201

    14 years ago

    I discovered this product not too long ago when I purchased the glamourland pallette in january . My eye shadow stays in place even when I cried. It applies and spreads easily. Love it so much I...

    About reviewer (13 reviews)

    Age25-29

    SkinSensitive, Olive, Not Sure

    HairBlack, Straight, Coarse

    EyesBlack

    4.0
    Created with Sketch.
    from
    carat

    14 years ago

    I didn't have great luck with UDPP, so I decided to try TFSI instead. So far, I've been very impressed. The first time I tried it I found the product seemed to have seperated and just the...

    About reviewer (36 reviews)

    Age25-29

    SkinCombination, Fair, Cool

    HairBrunette, Curly, Medium

    EyesBlue

    4.0
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    from
    4truth

    14 years ago

    I had been using Detrivore primer. It kept creasing on me, so I decided to try Too Faced. I went with Too Faced Shadow Insurance over Urban Decay Primer Potion because of the crappy packaging of...

    About reviewer (68 reviews)

    Age30-35

    SkinDry, Fair-Medium, Neutral

    HairBrunette, Straight, Fine

    EyesHazel

    5.0
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    from
    hurrkatrina

    14 years ago

    I cannot go without this and my Mac's Bare Study Paint Pot. If I had the money, I would buy multiples of these just in case they discontinued this-which I wouldn't know why they would. It does...

    About reviewer (8 reviews)

    Age19-24

    SkinOther, Fair

    HairBrunette

    EyesBlue

    5.0
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    from
    blubandit85

    14 years ago

    My new favorite primer! I used to use urban decay primer potion but i think the formula changed and it started to crease on me. This is amazing! Plus it is in a tube which makes it easier to apply.

    About reviewer (49 reviews)

    Age25-29

    SkinCombination, Medium Brown, Warm

    HairBrown, Curly, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    Classycass01

    14 years ago

    Ive tried a couple of primers before (UDPP, TarteLifted, NYC) and so far the only one that has worked for me is the MAC Bare Canvas Paint. I received this primer in a swap and i was so surprised!...

    About reviewer (84 reviews)

    Age19-24

    SkinOily, Medium, Warm

    HairBlack, Wavy, Medium

    EyesBrown

    4.0
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    from
    Serendipity111

    14 years ago

    This is a very good product - comparable to UDPP which was my HG. However, this one has much better packaging than UDPP - although I see UDPP has recently changed from that awful hard plastic tube....

    About reviewer (51 reviews)

    Age30-35

    SkinOily, Fair-Medium

    HairBlond

    EyesGreen

    5.0
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    from
    str8thuggin

    14 years ago

    Great product, here's the trick: PAT it on. If you are a lady of a certain age like myself, rubbing it on will highlight every little crinkle on your eyelids. Just take a TINY dab and gently pat...

    About reviewer (36 reviews)

    Age36-43

    SkinCombination, Fair, Not Sure

    HairBrunette, Other, Other

    EyesHazel

    5.0
    Created with Sketch.
    from
    SakuraPrincess

    14 years ago

    The first primer I tried was UPDD and I was less than thrilled with it. After getting a couple of samples of this from Sepohra, I finally bought a tube. This paired with Benefit's Stay, Don't Stray...

    About reviewer (9 reviews)

    Age30-35

    SkinCombination, Medium, Not Sure

    HairBrown, Wavy, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    MiasMommy55

    14 years ago

    Worth every penny! Not only does it keep your eyeshadow on your lids all day it actually seems to make the colors more vibrant. No creasing eyeshadow ever again!

    About reviewer (9 reviews)

    Age25-29

    SkinCombination, Medium, Warm

    HairRed, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    shana1306

    14 years ago

    AMAZING STUFF! Nothing I dont like about this stuff-except for the price, but its definitely worth it. I'm a dancer and when I use this under my eyeshadow, it literally does. not. move. sweat,...

    About reviewer (12 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium

    HairBrown

    EyesHazel

    3.0
    Created with Sketch.
    from
    fritillary

    14 years ago

    Shadow Insurance isn't bad in a pinch. I keep samples from Sephora around in case I run out of Urban Decay's Primer Potion. But Shadow Insurance doesn't work for me NEARLY as well as UDPP does. ...

    About reviewer (10 reviews)

    Age30-35

    SkinSensitive, Fair, Not Sure

    HairBrunette, Wavy, Fine

    EyesHazel

    4.0
    Created with Sketch.
    from
    amandajoyyy

    14 years ago

    I love this product. I've used it every single day for almost a year and have barley put a dent in it. I've tried the Urban Decay Primer Potion, and the wand/bottle makes me wonder how much you are...

    About reviewer (5 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBlond

    EyesBlue

    1.0
    Created with Sketch.
    from
    stargal33

    14 years ago

    when i bought this i thought creasing would be history. boy was i wrong. still creases. don't waste your money on this. oh yes, it smells like crap too.

    About reviewer (26 reviews)

    Age25-29

    SkinNormal, Fair-Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    hellokatieeeeee

    14 years ago

    This is really similar to UDPP but it's packaging makes it far more superior. I had UDPP and the wand and the whole thing just made me hate it. the applicator was horrible, ughh what a pain!...

    About reviewer (33 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBrown, Straight, Medium

    EyesBrown

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