63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


3.0
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from

11 years ago

This mascara says it lengthens, volumizes, curls and conditions. It does lengthen and volumize but it doesn't hold a curl. I have sad straight asian lashes so this doesn't cut it in the curling...

About reviewer (170 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlack, Straight, Fine

EyesBrown



4.0
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from

11 years ago

This stuff is critical to my beauty routine. Definitely HG, definitely if-I-were-stuck-on-a-desert-island worthy. Also it doesn't come off when I work out, despite not being waterproof, and even if...

About reviewer (283 reviews)

Age25-29

SkinDry, Medium, Warm

HairBrown, Curly, Fine

EyesBrown


3.0
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11 years ago

It separates, lengthens, volumizes and curls and holds the curl. Easy to remove also. Just doesn't work as good as it use to.

About reviewer (239 reviews)

Age30-35

SkinNormal, Fair, Neutral

HairBlond, Wavy, Medium

EyesHazel


5.0
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11 years ago

Wow, I LOVE this mascara! It's rare for a mascara to blow me away. The only one that's ever done that has been Loreal Voluminous. I'm not a Tarte fan at all, but I got this as a sample for becoming...

About reviewer (146 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBrunette

EyesOther


3.0
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11 years ago

Makes a really nice natural/day look, easy to apply no clumps or transfer issues. Lengthens but doesn't build any dramatic volume. Unfortunately it flakes and smudges by midday so you have...

About reviewer (30 reviews)

Age25-29

SkinCombination, Tan, Warm

HairBrown, Kinky, Coarse

EyesBrown


4.0
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11 years ago

NO CLUMPS! Finally the perfect mascara that makes lashes looks natural! If you want natural looking lashes that are long and dark with little volume, this is it. I have natural blonde lashes and...

About reviewer (21 reviews)

AgeUnder 18

SkinDry, Fair, Cool

HairBlond, Other, Fine

EyesBlue


2.0
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11 years ago

Received this in Sephora's Lash Stash to Go sampler pack. This mascara feels light, doesn't clump or cause spider lashes, even if you put on more than a few coats. It separates lashes nicely and...

About reviewer (7 reviews)

Age30-35

SkinCombination, Medium, Neutral

HairBrunette, Wavy, Coarse

EyesBrown


4.0
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11 years ago

I received this mascara as a 100 point perk at Sephora. Needless to say it is not full sized. I do really like this mascara though. It separates and thickens my lashes. When I apply this mascara my...

About reviewer (174 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown


1.0
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11 years ago

I bought this based on the reviews on MUA. What a huge disappointment. Absolute crap. This mascara clumps, goes on in blobs, and crumbles/flakes off. I wore it on 3 different days and my eyes...

About reviewer (190 reviews)

Age56 & Over

SkinAcne-prone, Fair-Medium, Warm

HairBrown, Other, Fine

EyesBrown


5.0
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11 years ago

I have SEARCHED for YEARS for my HG mascara. I have scoured online, drugstores, Sephora, everywhere and anywhere for it. And today - I FOUND IT. Thank you, Tarte. <3 Pros: -Seprates all the...

About reviewer (62 reviews)

AgeUnder 18

SkinCombination, Olive, Warm

HairBrunette, Wavy, Medium

EyesBrown


5.0
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11 years ago

This mascara is perfect for an everyday eye look. It gives your lashes a very natural thickness and some length, but does not make them look over-done or super voluptuous. The quality of this...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


3.0
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11 years ago

It's okay... It gives lashes a natural look and it doesn't smudge but I wasn't very impressed. I definitely wouldn't repurchase it.

About reviewer (161 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBlue


5.0
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11 years ago

This is my favorite mascara to date. I love that it does NOT flake yet it is still easy to get off. I am also kinda a sucker for how unique the package is :) It is somewhat of a dryer formula which...

About reviewer (3 reviews)

Age25-29

SkinVery Dry, Fair

HairBrunette

EyesHazel


4.0
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11 years ago

My favorite everyday mascara. It gives a quick, natural look that holds curl and does not clump. Nothing dramatic or really volumizing, but enough to make my lashes look better. Doesn't flake or...

About reviewer (37 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrunette, Wavy, Medium

EyesGreen


5.0
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11 years ago

I got this as a sample size using my sephora beauty insider points. I was skeptical about it at first because I've always stood by the fact that more costly does NOT equal better quality....

About reviewer (24 reviews)

Age19-24

SkinCombination, Tan, Neutral

HairBlack, Kinky, Coarse

EyesBrown


5.0
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11 years ago

I love this mascara!!! I rank it my HG mascara with a regular brush wand. It's a little on the dry side so it holds a curl well & doesn't flake or smudge. It works great in conjunction with Tarte's...

About reviewer (307 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBrunette, Curly, Coarse

EyesGreen


5.0
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from

11 years ago

Love! Love! Love! This is by far the best mascara I have found. I have tried many and given away many. This lengthens and gives volume in one coat without clumping. You have to be a bit more...

About reviewer (6 reviews)

Age30-35

SkinNormal, Fair-Medium

HairBrown

EyesBlue


5.0
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11 years ago

My favorite mascara! :) Goes on great, looks amazing, doesn't clump easily (despite many coats) super worth the money. I liked it better than the Benefits Theyre Real mascara, mostly because the...

About reviewer (8 reviews)

Age25-29

SkinAcne-prone, Fair

HairBlond

EyesHazel


5.0
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11 years ago

I adore this mascara! I think it holds a curl nicely (I use an eyelash curler before applying), gives your lashes volume and length, makes your lashes look soft, and it doesn't smudge or flake! I...

About reviewer (43 reviews)

Age19-24

SkinDry, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


2.0
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11 years ago

I go between loving and hating Tarte products. I love the blushes, hate the eye shadows. So I was kind of unsure what category this mascara was going to fall into. I have fine lashes and this was...

About reviewer (587 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBlond, Curly, Fine

EyesBlue