63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


5.0
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from

11 years ago

This is a great mascara! But the real star is the brush. The brush does a great job of individually separating and applying mascara to each lash, fanning out my lashes beautifully and making them...

About reviewer (720 reviews)

Age

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue



5.0
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11 years ago

I got this mascara about two weeks ago and I actually REALLY like it! I love the length it gives my lashes! It's a dry formula which is my preference. It also doesn't flake at all for me. I did...

About reviewer (92 reviews)

Age19-24

SkinVery Dry, Fair, Warm

HairBrown, Wavy, Coarse

EyesBrown


1.0
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11 years ago

The old formula was better. The new formula I purchased a few weeks ago flaked, irritated my eyes and did not volumize as well as the formula I had purchased 3 years ago. Returned in exchanged for...

About reviewer (37 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Neutral

HairSilver, Wavy, Medium

EyesBlue


5.0
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11 years ago

I was actually pleasantly surprised by this! My all time favorite is Benefit's They're Real! which defines and lengthens my lashes beautifully. I already have long, dark lashes but I just want to...

About reviewer (19 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBrunette, Curly, Medium

EyesHazel


2.0
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11 years ago

I got this mascara with my 100 points from Sephora and even that feels like a waste of "money' to me. The mascara goes on okay, doesn't really do much for length or thickness, but it's fine...

About reviewer (54 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlond, Wavy, Medium

EyesGreen


4.0
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11 years ago

A great mascara. Gives you that fluffy, full lash. Packaging is annoying and gimmicky but whatever.

About reviewer (55 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesHazel


2.0
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11 years ago

This is a dryer formula with a small, natural brush. The packaging is adorable. I love almost everything I've tried from Tarte, but not this mascara. When you apply it, it takes a lot of time to...

About reviewer (6 reviews)

Age30-35

SkinCombination, Other, Not Sure

HairBlond, Other, Other

EyesGreen


4.0
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11 years ago

This is a great mascara for everyday use. It really fill outs my lashes and makes them appear longer. The only downside is that I ran out of it quicker than I normally do with other mascaras. Also,...

About reviewer (4 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesHazel


5.0
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11 years ago

I love this mascara! I have thin lashes and this thickens them nicely. I was in the market for a gentle mascara due to some eye issues I was having. The SA at Ulta suggested this and I have bought...

About reviewer (144 reviews)

Age44-55

SkinCombination, Medium

HairBrown

EyesBrown


5.0
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11 years ago

Great mascara! No smudging, no flaking and super black. It lengthens, thickens and curls. It has no smell either which is a nice change. Packaging is super fun - purple faux leather cover around...

About reviewer (59 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesGreen


4.0
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11 years ago

This mascara was on sale so I decided to give it a try. It does a very nice job at lengthening my eyelashes and it doesn't clump at all! But I do have to use a second mascara to thicken my lashes....

About reviewer (4 reviews)

AgeUnder 18

SkinOily, Medium

HairBrunette

EyesBrown


5.0
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11 years ago

Separates lashes like no other. I use this every day. This says a lot because good lashes are a must have for me, this stuff has met and raised my impossibly high mascara expectations.

About reviewer (60 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesBrown


5.0
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11 years ago

Let me start this review off by saying, I have very sensitive eyes. One usage of the wrong mascara and my eyes will burn, itch and get a blister in the water line. You think after trying 10...

About reviewer (6 reviews)

AgeUnder 18

SkinSensitive, Fair, Neutral

HairRed, Straight, Medium

EyesBlue


2.0
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11 years ago

i was so excited when i purchased this mascara after reading all the great reviews, but i was sadly disappointed. i loved the sample when i got it at Sephora, so i decided to purchase it. It was...

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
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11 years ago

My new HG mascara. Such a shame it's so expensive, though. I received this in Sephora's Lash Kit, which was filled with different mascara samples, and this outweighed them all in product,...

About reviewer (83 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Cool

HairBrunette, Straight, Medium

EyesHazel


4.0
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11 years ago

Bought this at the recent sale at Ulta!! At first, I was turned off by the bad reviews- I don't want to lose any lashes!! But thankfully, I went ahead and purchased it with the mindset that if I...

About reviewer (31 reviews)

Age19-24

SkinCombination, Olive, Warm

HairBlack, Straight, Fine

EyesBrown


4.0
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11 years ago

SO this is a good mascara. It is not amazing but does the job. Removing this mascara is 100times easier than non-organic ones. Overall I like it, definitely suitable for people with sensitive eyes,...

About reviewer (3 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


1.0
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11 years ago

I read so many great reviews about this mascara that I thought it would be the mascara I've been looking for all these years. I finally gave it a try. It's definitely one of the smudgiest mascaras...

About reviewer (8 reviews)

Age19-24

SkinOther, Other

HairOther

EyesOther


3.0
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11 years ago

I have nothing bad to say about this mascara, however, the results are very similar to a drugstore mascara, it is separating and the brush reaches inner lashes easily, but it does not feel like a...

About reviewer (40 reviews)

Age25-29

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Medium

EyesBrown


5.0
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11 years ago

Price is not very affordable but you do get quality ingredients that should be appreciated! If you read the ingredients there are things you can actually read so I give that credit. Mascara is...

About reviewer (9 reviews)

Age19-24

SkinDry, Medium Brown

HairBlack

EyesBlack