63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


3.0
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11 years ago

This mascara to me is just okay. I received this in a set from Tarte and was excited to try it after so many glowing reviews on here and YouTube. Maybe I just hyped this mascara too much because...

About reviewer (7 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue



3.0
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12 years ago

ULTA was having a sale on this mascara so I purchased it for only $10. I believe it retails for $18. The formula is prety dry, which is what I prefer. It makes my fine lashes thicker with some...

About reviewer (8 reviews)

Age25-29

SkinDry, Fair

HairBlond

EyesBlue


5.0
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12 years ago

I simply adore this mascara and I have tried virtually everything out there. I expect everything from my mascara including volume, curl, length, definition and it must be easy to remove and I have...

About reviewer (169 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue


4.0
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12 years ago

I like this mascara; it gives me just enough drama for everyday. It has a straight, standard-bristle brush with densely packed bristles. It goes on smoothly, layers easily, and doesn’t flake,...

About reviewer (204 reviews)

Age36-43

SkinNormal, Fair, Neutral

HairBrown, Curly, Medium

EyesBrown


5.0
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12 years ago

This for sure is one of my favourite mascaras! Definitely in my top 10 of favourites! This does everything a mascara should do, and I highly recommend it!

About reviewer (4 reviews)

AgeUnder 18

SkinNormal, Tan

HairBrunette

EyesBlack


5.0
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12 years ago

I own over 30 mascaras and have tried so so many! This is in my top three favorites. Pros- very lengthening and extremely thickening/volumizing -layers easily, 2 coats for a dramatic look -very...

About reviewer (4 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


4.0
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12 years ago

This is a mascara that I would use when I feel like doing the natural look. It dosent really darken/thicken my lashes unless I use like 4 coats but there's no clumping. It separates nicely also. I...

About reviewer (6 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairBrunette

EyesBrown


2.0
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12 years ago

I got a sample of this last time I was shopping at Sephora and to be honest I wasn't overly impressed with it. I didn't think it did a lot of what it said it would do, (curl lashes, extend)...

About reviewer (3 reviews)

Age25-29

SkinDry, Fair, Warm

HairBlond, Curly, Medium

EyesBlue


3.0
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12 years ago

I did not really like this mascara. It does not lengthen as much as I would like and I do not believe that it curls lashes. It is okay if you want a more natural look, but I think it is too...

About reviewer (1756 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBlond, Straight, Fine

EyesGreen


4.0
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12 years ago

I'm happy with this product. It holds curl well, separates, lengthens, doesn't run, doesn't clump, doesn't flake. Unlike others, I haven't had any trouble with the stuff drying out too quickly --...

About reviewer (56 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


2.0
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12 years ago

Nothing special and expensive for what it is It also dried out very quickly

About reviewer (12 reviews)

Age44-55

SkinNormal

HairRed

EyesBlue


2.0
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from

12 years ago

I wanted to love this product so badly because it looks amazing when you first put it on. However even an hour in it starts to flake, oh and the fact that it irritates my eyes is also a major...

About reviewer (66 reviews)

Age25-29

SkinSensitive, Fair

HairBrown

EyesBlue


4.0
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12 years ago

I have a love-hate relationship with this, so let's start with the positives. Pros: -buildable, can look natural, or layered to look more dramatic without clumping -good staying power -holds...

About reviewer (79 reviews)

Age25-29

SkinNormal, Olive, Warm

HairBrunette, Straight, Fine

EyesGreen


4.0
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12 years ago

This is definitely my favorite mascara! I have gone through two tubes and am still in love. I first purchased this looking for an alternative to the Smashbox Full Exposure mascara, and I was so...

About reviewer (3 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairBrunette

EyesBrown


4.0
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12 years ago

Love this product ! I got this as a sample from purchasing the tarte eyelash curler (which I love), and i noticed a huge difference in my lashes...Made them So much longer and they stay up! Does...

About reviewer (6 reviews)

Age19-24

SkinAcne-prone, Olive

HairBrunette

EyesBrown


3.0
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12 years ago

Got this as a sample. It's nice if you like really natural looking lashes, but I like mine to look big and dramatic lol so this is not something I would repurchase

About reviewer (31 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Cool

HairBrown, Straight, Fine

EyesBrown


2.0
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12 years ago

This was almost the mascara that made a Tarte loyalist out of me. But then it wasn’t. You see, when I first started using my tube of Lights, Camera, Lashes I was in love. It applied easily, was...

About reviewer (68 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


4.0
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12 years ago

We all have different ideas about how much a mascara "should" cost, so I'll simply say I purchased this for $19 USD and found it reasonable. While it did dry up a bit sooner than I'd have liked,...

About reviewer (96 reviews)

Age44-55

SkinVery Dry, Fair-Medium, Cool

HairBrown, Wavy, Coarse

EyesBlue


4.0
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12 years ago

I am very impressed with this mascara. I have straight Asian lashes, and almost every other mascara immediately takes the curl out of my lashes immediately after application - this one actually...

About reviewer (9 reviews)

Age36-43

SkinCombination, Medium, Warm

HairBlack, Other, Other

EyesBrown


1.0
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12 years ago

Hated it. Made my lashes a tiny bit longer but got clumpy and they started to look spidery. No volume difference at all. I'll be going back to my Diorshow.

About reviewer (34 reviews)

Age30-35

SkinDry, Fair, Warm

HairBrunette, Other, Fine

EyesHazel