63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


2.0
Created with Sketch.
from

11 years ago

This mascara, in the regular formula, doesn't work for my "Asian" (short, thin, point straight down) lashes. I like the initial effect on my lashes, but it doesn't hold the curl and my lashes droop...

About reviewer (147 reviews)

Age36-43

SkinCombination, Fair, Warm

HairBrunette, Straight, Coarse

EyesBlack



3.0
Created with Sketch.
from

11 years ago

I got this for $10 a the Ulta 21 days of beauty. It is ok. It is more on the natural side, but gave me soft fluttery lashes and left me bright eyed like I like. But there is no way I would pay...

About reviewer (1298 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
Created with Sketch.
from

11 years ago

I just purchased this during Ulta's 21 days of beauty. I bought it during my lunch break, and immediately applied it in the car's rearview mirror. I'm not a big mascara person, so I'm not usually...

About reviewer (111 reviews)

Age30-35

SkinAcne-prone, Dark, Warm

HairBlack, Other, Fine

EyesBrown


4.0
Created with Sketch.

11 years ago

This is a pretty good mascara!! It doesn't get clumpy; it fully coats and separates the lashes so it gives a false lashes effect. For some reason I felt that the sample one I got from Sephora did a...

About reviewer (27 reviews)

Age30-35

SkinOily, Medium, Warm

HairBrown, Other, Fine

EyesGreen


3.0
Created with Sketch.
from

11 years ago

I have to say I'm a mascara junkie. I was blown away by the sample of this mascara. Left long, plush fluttery lashes. I ran and got the full size and in pretty sure it's not even close to the...

About reviewer (1 reviews)

Age30-35

SkinNormal, Medium

HairBrunette

EyesGreen


5.0
Created with Sketch.

11 years ago

I got this as a freebie with my Sephora Beauty Insider points and I'm SO glad I did! I will def buy this mascara again! I have sensitive eyes and cannot use ANY drugstore brand, unfortunately,...

About reviewer (6 reviews)

Age44-55

SkinDry, Fair-Medium

HairBlond

EyesBlue


5.0
Created with Sketch.

11 years ago

This mascara is amazing. I was born with really thick hair and long, thick lashes, but over the years my hair has thinned out and my eyelashes have gotten sparser, due to weight loss. My eyelashes...

About reviewer (32 reviews)

Age25-29

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
Created with Sketch.

11 years ago

I really never buy high-end mascaras because I feel like they are a waste of money. I received a full size of this in a kit and wow. I am super impressed. I am not a packaging person, but the...

About reviewer (1214 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesHazel


1.0
Created with Sketch.

11 years ago

I received this mascara as part of a kit and I wonder if it goes bad quickly. I didn't use the mascara in the kit right away it was a month or so before I tried it. It seemed like the formula was...

About reviewer (247 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrown, Curly, Medium

EyesBrown


5.0
Created with Sketch.

11 years ago

I've always used Lancome defincils. That's a really good mascara- tartes is better. Will definitely buy again. I don't mind cheaper products for just about anywhere, but I like big lashes. No...

About reviewer (34 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
Created with Sketch.

11 years ago

Love love love this! I usually stray away from HE ($20+) mascaras because I go through them so quickly and for every acceptable mascara I find there's at least 5 others I've tried that aren't (HE...

About reviewer (248 reviews)

Age30-35

SkinNormal, Fair, Warm

HairBrunette, Wavy, Coarse

EyesGreen


4.0
Created with Sketch.

11 years ago

I love this stuff. The brush really grabs my lashes and lengthens really well

About reviewer (9 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown


2.0
Created with Sketch.

11 years ago

I really tried to like this mascara. I bought it with another tarte mascara and I honestly didn't like both. I enjoyed the length they gave my eyelashes but the mascara was too clumpy and heavy.

About reviewer (10 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


5.0
Created with Sketch.

11 years ago

I love this mascara. I found it extremely lengthening, without a clump in sight. It is build able for volume. The only drawback I found was that it does not really hold much of a curl. However,...

About reviewer (37 reviews)

Age30-35

SkinDry, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesHazel


5.0
Created with Sketch.

11 years ago

I have been trying a wide range of mascaras for years, never particularly happy with any of the results I have gotten. I received this product for a birthday present in a smaller, travel sized...

About reviewer (5 reviews)

AgeUnder 18

SkinOily, Olive, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
Created with Sketch.

11 years ago

I got this mascara in the tarte gift of giving kit and I gotta say it does a very decent job :) This mascara is extremely good at seperating and coating each lash giving them a lot of length. It...

About reviewer (56 reviews)

Age19-24

SkinDry, Fair, Warm

HairBrown, Wavy, Medium

EyesBlack


5.0
Created with Sketch.

11 years ago

I have a list of many mascaras that I like but I finally tried this one about four months back I'm very glad I did! This is my new holy grail mascara. I had tried Tartes other mascara in the gold...

About reviewer (72 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlond, Straight, Medium

EyesBrown


3.0
Created with Sketch.
from

11 years ago

I absolutely loved this at first, it gave me full lashes. Stupid packaging and too much money, but the effect was nice. Now? Clump city! I tried wiping the brush on a tissue to get rid of product...

About reviewer (222 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


4.0
Created with Sketch.

11 years ago

I already went through 3 bottles of this. I love that it lengthens my lashes and it holds the curl so well. But it does lack volume... I tend to have oily lids so a lot of mascara's run for me,...

About reviewer (14 reviews)

Age25-29

SkinNormal, Other

HairBlack

EyesBrown


2.0
Created with Sketch.

11 years ago

This mascara came in my QVC kit and I had heard so many rave things about it. I need a mascara that hold up my lash curl and this is not it. I can see how someone else who doesn't have a problem...

About reviewer (276 reviews)

Age30-35

SkinCombination, Medium

HairBrown

EyesBrown