75%
would repurchase
4.4/5
package quality

price range

description

ingredients

cyclopentasiloxane , paraffin , c11-12 isoparaffin , polybutene , hydrogenated cottonseed oil , ceresin , ozokerite , cera microcristallina / microcrystalline wax , simmondsia chinensis / simmondsia chinensis (jojoba) seed oil , tocopherol , ascorbyl palmitate. may contain: mica , ci 77492, ci 77491, ci 77499 / iron oxides , ci 77891 / titanium dioxide , ci 77007 / ultramarines , ci 77742 / manganese violet , ci 77510 / ferric ferrocyanide , ci 75470 / carmine

Reviews

Reviews


5.0
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18 years ago

This is a FANTASTIC product. I have short, stick straight Asian lashes and this mascara will hold my curl all day long without smudging on my oily lids/face. Also, it gives such a natural look! ...

About reviewer (9 reviews)

Age19-24

SkinCombination

HairBlack

EyesBlack



5.0
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18 years ago

Love, love this mascara. It is SOOOO hard to find mascara that doesn't clump. I hate that spidery, obvious "I have mascara on!" look, and all I've ever wanted in a mascara was something to subtly...

About reviewer (39 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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18 years ago

I always fall prey to mascara advertising language, which is completely overblown, and continually hunt for something that will give me "plump, luscious, come-hither, velvety fringe"...and I'm...

About reviewer (47 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrown

EyesBrown


5.0
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18 years ago

I LOVE this mascara! I'm on my third tube. I have very long lashes but they're not thick. This mascara makes my lashes even longer and looks very natural which is great for work/daytime. For night...

About reviewer (23 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBrown, Other, Coarse

EyesBlue


5.0
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18 years ago

HG mascara. PERIOD. My lashes are long and naturally curly, but my skin is SUPER oily and I've had a very hard time finding mascaras that work without making me look like a homeless heoin addict at...

About reviewer (33 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown


4.0
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18 years ago

This is a very basic mascara (hence the name). It holds a curl beautifully, but it doesn't add any drama. And it's not waterproof, so if you live in a humid climate (like I do) you'll find that it...

About reviewer (23 reviews)

AgeUnder 18

SkinCombination

HairBlack

EyesBrown


5.0
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18 years ago

Best mascara ever! It's fibrous, so you have to layer it on to get the look you want (I'm assuming it's full and long for most women), but the best part is, it NEVER clumps. You could literally put...

About reviewer (104 reviews)

AgeUnder 18

SkinCombination, Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


4.0
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18 years ago

This is a very basic mascara. However, there are some things about it that keep me coming back to it... <br> 1. because this is a fibrous mascara, if you really dig your brush around in the...

About reviewer (65 reviews)

Age19-24

SkinCombination, Medium, Not Sure

HairBlond, Other, Other

EyesHazel


5.0
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18 years ago

When I first got bought this mascara, (on a trip to the US, since unfortunately Shu's cosmetics can't be found in my country), my anticipation and my expectations on this mascara was enormous....

About reviewer (124 reviews)

Age36-43

SkinDry, Fair-Medium, Neutral

HairBrunette, Other, Other

EyesBlue


5.0
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18 years ago

Add me to the list of fans for this! I LOVE LOVE LOVE it! Same as lots of other gals: long straight lashes, hard to hold curl with most other mascaras but with this one they stay curly all day! So...

About reviewer (456 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBrown, Straight, Other

EyesHazel


5.0
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18 years ago

My HG mascara!I have long, thick lashes that are unfortunately stick straight. After falling in love with the Shu Uemura curler, I decided to give the mascara a try. I love it! It adds just the...

About reviewer (17 reviews)

Age19-24

SkinCombination

HairBrown

EyesBrown


5.0
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18 years ago

Well I guess you could say the reviews have been divided into two camps - those who find this a HG and those who don't! I would like to point out that those who find it a HG are MUAers with stick...

About reviewer (6 reviews)

Age19-24

SkinSensitive, Fair-Medium, Neutral

HairBrown, Wavy, Coarse

EyesBrown


5.0
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18 years ago

Spending $30 USD for mascara does seem insane, but ladies, aren't we worth the occassional splurge? I have tried many other mascaras and this is the only one that gives my lashes a natural-looking...

About reviewer (4 reviews)

Age30-35

SkinOther

HairOther

EyesOther


1.0
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18 years ago

I was so disappointed with this mascara after reading all the fabulous reviews on here. It does nothing for me at all. I have very pale lashes and you can hardly tell I have any mascara on. I will...

About reviewer (10 reviews)

AgeUnder 18

SkinNormal

HairBlond

EyesBlue


3.0
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18 years ago

I have mixed feelings about this. it definetly is very light and holds your curl and does not clump, but it also does very little to lengthen or volumize. I think this is for someone with light...

About reviewer (60 reviews)

AgeUnder 18

SkinNormal

HairBrown

EyesBrown


5.0
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18 years ago

The a really fantastic "basic" mascara. The formula is thin and it really is gel-like. It gives me perfectly separated, defined, and lengthened lashes. If you like a natural, everyday look, this...

About reviewer (157 reviews)

Age19-24

SkinOily, Fair-Medium, Warm

HairBlack, Other, Medium

EyesBrown


4.0
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18 years ago

Overall quite gd quality, does not cause clumping of lashes, which is my major complaint for mascara. mascara wand is slightly on the thick side, easier for those with longer lashes. Will not...

About reviewer (48 reviews)

Age30-35

SkinCombination

HairBlack

EyesBlack


5.0
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18 years ago

This is my new HG mascara. I LOVE it!! It is expensive, yes, but perfect for my type of lashes - I already have dark, slightly long lashes. I need a little extra oomph for everyday. One of the...

About reviewer (45 reviews)

Age25-29

SkinCombination, Fair, Cool

HairOther, Straight, Coarse

EyesHazel


5.0
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18 years ago

I sometimes forget what my life was like before Shu Mascaras - sometimes, I lapse and buy a cheaper one by loreal, bourjois and the like - the result; always clumpy, smudgy, and weighs my lashes...

About reviewer (157 reviews)

Age25-29

SkinCombination

HairBrunette

EyesBrown


5.0
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18 years ago

I just bought my third tube of this mascara, and I'm sure it won't be my last (unless I get hit by a bus tomorrow). I am blessed with fairly long, thick lashes that need a bit of darkening on...

About reviewer (13 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrown, Curly, Fine

EyesBlue