75%
would repurchase
4.4/5
package quality

price range

description

ingredients

cyclopentasiloxane , paraffin , c11-12 isoparaffin , polybutene , hydrogenated cottonseed oil , ceresin , ozokerite , cera microcristallina / microcrystalline wax , simmondsia chinensis / simmondsia chinensis (jojoba) seed oil , tocopherol , ascorbyl palmitate. may contain: mica , ci 77492, ci 77491, ci 77499 / iron oxides , ci 77891 / titanium dioxide , ci 77007 / ultramarines , ci 77742 / manganese violet , ci 77510 / ferric ferrocyanide , ci 75470 / carmine

Reviews

Reviews


5.0
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19 years ago

My HG mascara. I didn't believe the hype. I thought that there is no way that MASCARA is going to change my life. But it has. I feel born again. I am Asian with really long, straight...

About reviewer (61 reviews)

Age30-35

SkinCombination, Medium, Not Sure

HairBlack, Straight, Medium

EyesBrown



5.0
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from

19 years ago

I've tried many mascaras both from high-end brands like ysl faux cils and diorshow for e.g and low end brands as well. Shu Mascara Basic is the -only- mascara that holds a curl for the entire day!...

About reviewer (38 reviews)

Age19-24

SkinNormal

HairBrown

EyesBlack


3.0
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19 years ago

No mascara is worth 27.00.

About reviewer (28 reviews)

Age30-35

SkinAcne-prone

HairBrown

EyesBrown


3.0
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from

19 years ago

I bought this mascara to give it a try, its makes me look like i have more eyelashes but it did little besides that. I did love the very sleek looking packaging though!

About reviewer (19 reviews)

Age19-24

SkinAcne-prone, Medium, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
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19 years ago

Shu Uemura's Mascara Basic has become of my most favorite mascaras. It comes in a stylish, long black tube and contains 0.15 oz of product. The application brush is moderately full and fluffy, and...

About reviewer (2 reviews)

AgeUnder 18

SkinAcne-prone, Other, Not Sure

HairBlack, Straight, Medium

EyesBrown


5.0
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from

19 years ago

LOVE LOVE LOVE this mascara. I used to HATE mascara so much, since nothing ever worked, I gave up on it completely and NEVER WORE MASCARA for at least a year. I finally tried this on a whim at...

About reviewer (13 reviews)

Age

SkinOther

HairOther

EyesOther


5.0
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19 years ago

I really like this mascara and decided to bite the bullet and buy it while I was travelling in the US> The packaging is so nice and elegant, nicer than Lancome Hypnose. I just still think that...

About reviewer (292 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


4.0
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19 years ago

i thought the brush a little too big to get near my corner eye lashes without smearing my makeup but because the formula is gel like that doesnt dry i have so far had no problem getting this...

About reviewer (89 reviews)

Age30-35

SkinCombination

HairBlack

EyesBrown


2.0
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from

19 years ago

I agree with the poster below. I found this to be a very average product at a very above average price. Did nothing to lengthen or thicken my lashes and smeared under my eyes by the end of the...

About reviewer (18 reviews)

Age30-35

SkinDry, Fair

HairBlond

EyesBlue


5.0
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19 years ago

The only mascara I've ever used that doesn't clump. Not a volumnizing one, but layering is plenty effective. Gorgeous results if used with Shu Uemura eyelash curler!

About reviewer (3 reviews)

Age19-24

SkinCombination

HairBlack

EyesBrown


3.0
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19 years ago

The brush is by farthe best I've ever come across, but unfortunately the mascara formula sucks! I like black mascara, but this just seems so light and un-dramatic. Even for everyday wear I like...

About reviewer (18 reviews)

Age25-29

SkinCombination

HairBlond

EyesBlue


4.0
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19 years ago

This mascara is pretty close to becoming my HG. It is just what it's called -- basic mascara. Nothing overly gaudy/false eyelash looking (not what I'm looking for anyway). It darkens my lashes...

About reviewer (21 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrown

EyesBrown


2.0
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from

19 years ago

Ok i Personally think this kinda suck! I actually like the waterproof and lenthening mascara much better. The formula is very dry and the brush is too big. It hardly gives any effect, doesnt curl...

About reviewer (81 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown


5.0
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19 years ago

This is the first high end mascara I've bought that I actually think is worth the money (as long as the tube lasts 3 months). This applies much more dry than d/s mascara and so takes some getting...

About reviewer (322 reviews)

Age44-55

SkinDry, Fair, Cool

HairGrey, Curly, Fine

EyesBlue


5.0
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19 years ago

This is my everyday wear HG mascara. If you're looking for big lashes this will disappoint you. This goes on very naturally and only enhances what you have. If you want big dramatic lashes then...

About reviewer (199 reviews)

Age25-29

SkinCombination

HairBrown

EyesGreen


5.0
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19 years ago

I wrote a review of this a long time ago and I was WRONG! I had then rec'd a Mascara Basic in a swap and have come to the conclusion that that mascara was old and dried out. Since then have tried...

About reviewer (1680 reviews)

Age44-55

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesHazel


3.0
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19 years ago

This was a great mascara, but there are cheaper ones out there that are just as good. (Max Factor Lash Out) I happen to be allergic to most mascaras (I'm discovering) and this was no exception.

About reviewer (8 reviews)

Age30-35

SkinVery Oily

HairBlond

EyesBlue


4.0
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19 years ago

My HG mascara. I'll chime in that Shu Uemura it is a good, basic mascara. It doesn't do amazing things for my lashes, but I'm ok with that because all the ones that do, run down my face! I'm...

About reviewer (9 reviews)

Age25-29

SkinDry

HairRed

EyesGreen


3.0
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19 years ago

I really wanted to love this product.....but sadly my quest for the HG mascara must continue... Having said that I am on my 2nd tube. At first, even though I like my lashes more natural than over...

About reviewer (12 reviews)

Age25-29

SkinAcne-prone

HairBlond

EyesBlue


2.0
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19 years ago

If you're not looking for full bountiful lashes, this mascara gives a very natural look. I feel like I keep brushing and brushing and nothing happens.

About reviewer (70 reviews)

Age30-35

SkinCombination, Other

HairBrown

EyesBrown