75%
would repurchase
4.4/5
package quality

price range

description

ingredients

cyclopentasiloxane , paraffin , c11-12 isoparaffin , polybutene , hydrogenated cottonseed oil , ceresin , ozokerite , cera microcristallina / microcrystalline wax , simmondsia chinensis / simmondsia chinensis (jojoba) seed oil , tocopherol , ascorbyl palmitate. may contain: mica , ci 77492, ci 77491, ci 77499 / iron oxides , ci 77891 / titanium dioxide , ci 77007 / ultramarines , ci 77742 / manganese violet , ci 77510 / ferric ferrocyanide , ci 75470 / carmine

Reviews

Reviews


5.0
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from

17 years ago

I really like this. It's a very natural enhancement to my lashes. It holds my curl, holds up to weather rather nicely, doesn't flake or smudge. It gives a little length and defines without looking...

About reviewer (8 reviews)

Age19-24

SkinSensitive, Fair, Warm

HairBrunette, Straight, Fine

EyesBrown



4.0
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from

17 years ago

Mascara Basic gives me natural defined lashes and it holds my curl. Stands up well to rainy weather, wind, fog, heat, and that's basically all the extreme weather conditions I've worn this mascara...

About reviewer (426 reviews)

Age30-35

SkinNormal, Other, Not Sure

HairBlack, Other, Other

EyesBrown


2.0
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from

17 years ago

I absolutely love the natural look this mascara produces--really the nicest I've ever tried in that respect. Unfortunately, like every masacra I've ever tried (except Trish McEvoy) it leaves dark...

About reviewer (24 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrown

EyesBlue


4.0
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17 years ago

I have been searching for a good WP b/c I work part time as a lifeguard. Mascara basic is amazing. No one can tell that I am wearing mascara b/c it looks so natural, but it curls my lashes (they...

About reviewer (137 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesBrown


2.0
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17 years ago

UPDATE (07-24-2008): I am changing my rating, from 5 stars to 2 stars, and I will not buy this product again. It is indeed a basic mascara. The results are magnificent immediately after applying...

About reviewer (20 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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17 years ago

HG HG HG HG HG HG HG HG HG HG HG HG HG HG MASCARA WITHOUT A DOUBT. I have straight, thick, medium length (relatively long for Asians, actually), Chinese eyelashes that refuse to stay curled once...

About reviewer (59 reviews)

AgeUnder 18

SkinAcne-prone, Olive

HairBrunette

EyesBrown


2.0
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from

17 years ago

I didn't know what to expect from this mascara but I was bored and wanted to try something new so I bought it. The name pretty much tells you all you need to know about this mascara. First, I...

About reviewer (558 reviews)

Age25-29

SkinOther, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBlack


1.0
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17 years ago

I like mascaras with natural effect, but I really do not like this one. Yes it looks natural... but too natural: it does not make my lashes look fuller at all. I have naturally thick lashes and it...

About reviewer (185 reviews)

Age30-35

SkinDry, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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17 years ago

Hands down, my favorite mascara. My sensitive eyes have no allergic reaction to this product (none of those bloodshot, irritated eyes). You could really build up with each stroke of this mascara...

About reviewer (45 reviews)

Age25-29

SkinSensitive, Medium, Warm

HairBrown, Wavy, Medium

EyesBrown


2.0
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from

17 years ago

I won't but this again for one simple reason. It was much too difficult to remove. I only use my regular cleaner to remove mascara but that's all I've ever used and that's all I want to use. I had...

About reviewer (52 reviews)

Age30-35

SkinCombination

HairBrunette

EyesBrown


5.0
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17 years ago

I love this! I went on a week long quest to find the perfect mascara! and i am so glad i took the time to finally come across this. I was so skeptical to try this because the price is a little...

About reviewer (145 reviews)

Age19-24

SkinCombination, Tan

HairBrunette

EyesBrown


5.0
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17 years ago

I have long straight eyelashes and I have tried several brands like Maybelline, Revlon, L'Oreal, Diorshow, Dior blackout and recently Yves St Laurent Faux Cils but none could hold the curl as this...

About reviewer (3 reviews)

Age44-55

SkinCombination, Olive

HairBrunette

EyesBrown


5.0
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17 years ago

I'll be honest, I didn't want to like Shu Uemura's Mascara Basic because of the cost. I've NEVER owned a $27.50 tube of mascara before, so this was a splurge. But lately I've been having trouble...

About reviewer (8 reviews)

Age36-43

SkinCombination, Fair

HairBrunette

EyesHazel


5.0
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17 years ago

ok... good for daytime wear. Better look somewhere else for nighttime. But it does what its suppose to. I've never seen my lashes curl stay so long (I use full n' soft waterproof w/ MAC mascara X...

About reviewer (200 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


4.0
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17 years ago

The name of this mascara says it all, it's a very basic mascara. It does not really add volume to the lashes and it also won't lengthen the lashes. The mascara dries pretty fast and it didn't clump...

About reviewer (3 reviews)

Age19-24

SkinOther, Fair-Medium

HairBlack

EyesBrown


5.0
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from

17 years ago

I had reviewed this previously and said that this mascara was nothing special. I didn't think it was worth the cost.(I've deleted that review). I have since discovered that this mascara is perfect...

About reviewer (821 reviews)

Age36-43

SkinDry, Fair, Warm

HairBrown, Curly, Fine

EyesBlue


3.0
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17 years ago

Well, I finally tried this mascara when Shu had free shipping. It's different. My lashes are thin and short, and it doesn't give them much thickness (although it does give a fair amount of length)....

About reviewer (1215 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairBrown, Other, Medium

EyesBlue


4.0
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17 years ago

I'm in my late 40's and I'm not looking for an overly dramatic mascara. This gel-based mascara works for my needs! I want a darker tint, long wearing, no clumping or flakes and this one fits the...

About reviewer (91 reviews)

Age44-55

SkinCombination

HairBrunette

EyesBrown


5.0
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17 years ago

This stuff is really expensive, but worth it, I think. It's not really dramatic mascara, but it does what it's supposed to do and man, does this stuff stay on! I've had no problems with flaking...

About reviewer (34 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesBrown


5.0
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17 years ago

I am new to MUA and love all the great reviews. Glad I waited to write this on my holy grail of all mascaras. I have recently started trying others and am back to the only one that doesn't...

About reviewer (55 reviews)

Age36-43

SkinDry, Other

HairBlond

EyesBlue