75%
would repurchase
4.4/5
package quality

price range

description

ingredients

cyclopentasiloxane , paraffin , c11-12 isoparaffin , polybutene , hydrogenated cottonseed oil , ceresin , ozokerite , cera microcristallina / microcrystalline wax , simmondsia chinensis / simmondsia chinensis (jojoba) seed oil , tocopherol , ascorbyl palmitate. may contain: mica , ci 77492, ci 77491, ci 77499 / iron oxides , ci 77891 / titanium dioxide , ci 77007 / ultramarines , ci 77742 / manganese violet , ci 77510 / ferric ferrocyanide , ci 75470 / carmine

Reviews

Reviews


4.0
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13 years ago

This is great for Asian eyelashes that resist curl and flatten with wet mascaras. It's got a pretty dry formula and it doesn't clump, so the result is natural-looking, long lashes. It doesn't...

About reviewer (9 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrown, Wavy, Medium

EyesBrown



5.0
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13 years ago

Just bought this on the strength of the reviews here and am really pleased I did. The other reviewers were right in saying that it does not produce the dramatic effect of some other mascaras I've...

About reviewer (2 reviews)

Age30-35

SkinNormal, Fair-Medium

HairBrown

EyesBrown


2.0
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13 years ago

From all the great reviews on MUA, I was really hoping this mascara would work for me. Sadly, this mascara did not live up to my expectations and I've tried many better mascaras! Positives: ...

About reviewer (29 reviews)

Age19-24

SkinSensitive, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


5.0
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13 years ago

Let me start by saying that I have a lot of eye problems. Chronic blepharitis, eye allergies, dry eye, the works. Normally I can barely wear eye shadow much less mascara. This mascara is...

About reviewer (4 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesBlue


5.0
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13 years ago

This is my HG mascara. I have short, spiky, stick-straight lashes. This mascara - while not for giving va-va-voom glam! - is PERFECT for exactly what it says - a basic mascara. It has a super...

About reviewer (21 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Wavy, Fine

EyesBrown


5.0
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13 years ago

I loved this mascara from the first moment I used it - I was pleasantly surprised when the formula held my curl, as the salesman had promised! This is the main thing for me as I come from the...

About reviewer (14 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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14 years ago

HG mascara ever since two Bev Hills celeb makeup artists recommended to me 7 years ago for my engagement photo shoot and wedding. Clean, holds a curl like no other, lengthening, no (or very little)...

About reviewer (11 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


5.0
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14 years ago

I rated 5 of everything on this baby. Yep, 5 on price (dang expensive). And 5 on packaging quality (I love the sleek-curvy black tube!). The name says it all. Mascara Basic. It gives your...

About reviewer (26 reviews)

Age36-43

SkinAcne-prone, Medium, Cool

HairBlack, Wavy, Medium

EyesBrown


4.0
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14 years ago

I have nothing against this product, it is a good one, wont make mess. defines the lashes beautifully. considering the fact that I go for a new one every other three weeks, I cant keep up with this...

About reviewer (28 reviews)

Age36-43

SkinDry

HairBlack

EyesBlack


4.0
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from

14 years ago

I love this mascara. Works great with my short asian lashes, gives me extra length but i do need to use a mascara base with this. It is fairly easy to wash off. Very expensive here in oz so would...

About reviewer (2 reviews)

Age19-24

SkinCombination

HairBlack

EyesBrown


3.0
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14 years ago

Love their eyeshadows, meh on this mascara. Unless I got a bad tube, this one is very dry and does nothing to make my thin, short, sparse eyelashes stand out. On the other hand, it's not messy...

About reviewer (667 reviews)

Age44-55

SkinDry, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


4.0
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14 years ago

nice mascara for everyday use. goes on very naturally, does not clump and hardly smudges at all. love it for a natural look :D

About reviewer (3 reviews)

Age30-35

SkinCombination, Olive

HairBlack

EyesBlack


3.0
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from

14 years ago

After reading all the great reviews I decided to give this a go. I should have paid more attention to the people who said NOT to buy this if you are looking for extreme volume. I have long,...

About reviewer (23 reviews)

Age25-29

SkinDry, Fair

HairBrown

EyesBrown


5.0
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14 years ago

LOVE this mascara. although it's a bit pricey ($32CAD), it's worth every penny. i was short, stubborn asian lashes, and this is the only mascara that keeps the curl. it's very light and and it...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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14 years ago

[ PROS ] - really lengthens my short Asian lashes; fans out each lash; looks super natural; no clumping; holds a curl very very well; does not cause any reaction for my sensitive eyes/skin;...

About reviewer (70 reviews)

Age19-24

SkinOily, Fair, Not Sure

HairBlack, Straight, Medium

EyesBrown


5.0
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14 years ago

Best mascara I have ever used,and I have used many! It dosn't smudge and it feels like you are not wearing any eye make up :) HEAVEN in a tube !

About reviewer (2 reviews)

Age36-43

SkinNormal, Fair

HairBlack

EyesBlue


5.0
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14 years ago

I am Asian and have straight eyelashes so I have to curl my lashes before I apply mascara. This mascara is the only one that keeps the curl. I have recently tried to find cheaper mascaras that can...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Medium

HairBlack

EyesBrown


3.0
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15 years ago

My absolute favourite mascara for years had been Lancome Definicils, however I think they must have changed the formula as it now leaves my eyes red and puffy. The Shu basic mascara lenghtens and...

About reviewer (12 reviews)

Age44-55

SkinCombination, Fair-Medium, Cool

HairBrown, Other, Medium

EyesGreen


5.0
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15 years ago

it is perfect. not gloppy, gel consistency - perfect if you just want some definition but not crazy overly made up eyes. if i do want to get megaglam lashes, i'll layer it over shiseido mascara base.

About reviewer (42 reviews)

Age30-35

SkinDry, Other, Warm

HairBlack, Curly, Medium

EyesBrown


5.0
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15 years ago

I LOVE this mascara, it is perhaps my favorite mascara out of everything I've tried, and I've tried many. This mascara doesn't clump or smear while still giving a decently dramatic...

About reviewer (113 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Coarse

EyesBrown