Photo Focus Foundation

wet n wild

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3.2

326 reviews
53%
would repurchase
3.4/5
package quality
price range

description

Your skin, only better. A high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.

ingredients

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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    Reviews

    Reviews

    4.0
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    from
    Kelybe

    7 years ago

    This is a surprisingly good foundation for the price. Nice shades for light skin, blends well with buildable coverage. The applicator and cap are a little odd, but overall I don't regret purchasing.

    About reviewer (20 reviews)

    Age44-55

    SkinSensitive, Fair

    HairRed

    EyesGreen

    4.0
    Created with Sketch.
    from
    Shakeitdontbreakit

    7 years ago

    I’ve now been using my beloved Dior Forever for a few years and had no intention of straying. I assumed the hype over this foundation would die down as time went on but after continuing to see...

    About reviewer (245 reviews)

    Age44-55

    SkinDry, Fair-Medium, Warm

    HairBlack, Wavy, Fine

    EyesBrown

    1.0
    Created with Sketch.
    from
    Lemonrose89

    7 years ago

    I wanted to like this foundation so much. YouTube made it seem amazing. It doesn't work for me at all. I could look past the smell if it looked good. I have acne prone combination skin. This was so...

    About reviewer (3 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium, Neutral

    HairBlack, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    MadMadamJess

    7 years ago

    Wow! I had been looking for a more full coverage, affordable, semi-matte foundation to work with my dry skin and this is a shockingly good answer to my problem. Aside from the packaging (spatula...

    About reviewer (194 reviews)

    Age36-43

    SkinCombination, Fair, Warm

    HairBrown, Curly, Coarse

    EyesHazel

    5.0
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    from
    kassebaumhannah

    7 years ago

    I purchased this product because my local Ulta had a sale where it was 1/2 off among it being a commonly used foundation for a makeup artist I follow on social media. And well, this foundation did....

    About reviewer (2 reviews)

    Age19-24

    SkinAcne-prone, Fair

    HairRed

    EyesBlue

    1.0
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    from
    FAMLDL

    7 years ago

    I hate this foundation it was so bad even when I use my primer it so cakey. I was so shocked that it work so good with other people. I have a normal skin but with this foundation my face look so...

    About reviewer (1 reviews)

    Age19-24

    SkinNormal, Fair

    HairBlack

    EyesBlack

    1.0
    Created with Sketch.
    from
    MrsS831

    7 years ago

    Here are the reasons why I gave this foundation a one lipstick rating: 1. It had a stong scent that smells exactly like paint - which is not pleasant in any way. 2. It slid around on my face and...

    About reviewer (6 reviews)

    Age25-29

    SkinCombination, Fair, Cool

    HairBrunette, Wavy, Fine

    EyesBlue

    2.0
    Created with Sketch.
    from
    BahamaMama21

    7 years ago

    I‘m around an NC20, maybe a tad bit lighter and in the departement store „Soft Beige“ looked like a perfect match. However, it‘s way too dark..or maybe not even dark, but just very orange?! I‘m not...

    About reviewer (38 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Straight, Medium

    EyesBrown

    1.0
    Created with Sketch.
    from
    sjarz

    7 years ago

    I have oily skin and large pores. I had hoped this foundation would be as great as everyone on youtube says it was, but it did not work for me AT ALL. The color turns orange after an hour and looks...

    About reviewer (3 reviews)

    Age30-35

    SkinAcne-prone, Fair-Medium, Neutral

    HairBrunette, Wavy, Coarse

    EyesGreen

    5.0
    Created with Sketch.
    from
    Lanigirl48

    7 years ago

    I love how my face looks with this foundation - and the shade 'golden beige' is a great match for me. I agree with one of the other reviews that it doesn't last all day but for a drugstore product,...

    About reviewer (21 reviews)

    Age56 & Over

    SkinOther, Fair-Medium

    HairSilver

    EyesHazel

    5.0
    Created with Sketch.
    from
    majic111

    7 years ago

    I have never bought an inexpensive foundation, but based on a recommendation I bought the Wet n Wild Photo Focus foundation. It's terrific! It's a 1 oz. size in a glass bottle with a spatula to...

    About reviewer (101 reviews)

    Age44-55

    SkinAcne-prone, Fair, Neutral

    HairBlond, Straight, Fine

    EyesHazel

    4.0
    Created with Sketch.
    from
    Ochoovo

    7 years ago

    This is one of my favourite drugstore foundation (I also love the Milani Conceal & Perfect 2-1; Covergirl Ready Set Gorgeous; l’Oréal Infaillible Pro-Matte; L’Oréal Infaillible Pro-Glow) and in my...

    About reviewer (5 reviews)

    Age30-35

    SkinOily, Tan

    HairBrown

    EyesBrown

    1.0
    Created with Sketch.
    from
    skbui

    7 years ago

    For reference, I am a MAC NC30 (medium with warm undertones). I have this in the shade "Golden Beige." This foundation has received very good reviews on Youtube; however, my experience with...

    About reviewer (14 reviews)

    Age19-24

    SkinSensitive, Medium

    HairBrown

    EyesBrown

    4.0
    Created with Sketch.
    from
    beccaw

    7 years ago

    Surprised at the terrible reviews here. I'm a 50 year old lady with super sensitive skin, mild rosacea, huge pores on my nose, pale olive w/yellow undertone. Got this as store was out of the e.l.f....

    About reviewer (13 reviews)

    Age44-55

    SkinCombination, Medium, Warm

    HairRed, Wavy, Fine

    EyesGreen

    2.0
    Created with Sketch.
    from
    AppleMintTea

    7 years ago

    This is such a weird foundation because it seems like it either works beautifully or ends up being a complete disaster. Sadly, I'm in the latter camp. This stuff picks up on every single dry spot...

    About reviewer (14 reviews)

    Age25-29

    SkinDry, Fair-Medium, Warm

    HairSilver, Straight, Coarse

    EyesBlack

    1.0
    Created with Sketch.
    from
    ambernoelle3

    7 years ago

    Smells like paint and feels heavy on the skin. My skin is more on the dry side and this definitely emphasized that- turned splotchy and did not cover any redness or acne. Do not recommend!

    About reviewer (16 reviews)

    Age25-29

    SkinDry, Fair

    HairBrunette

    EyesBlue

    2.0
    Created with Sketch.
    from
    dkara

    7 years ago

    I prefer a natural finish but bought this for days I need higher coverage. I dislike this foundation and here is why: -Horrible smell that is difficult to ignore - Very drying and can look cakey...

    About reviewer (15 reviews)

    Age25-29

    SkinDry, Olive

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    Pandaameena

    7 years ago

    Alright so I'm a teen who wears makeup everyday to go to school and this what I can say so far about this foundation. A little goes a long way. And it has super good coverage, covers all my acne...

    About reviewer (2 reviews)

    AgeUnder 18

    SkinCombination, Tan

    HairBlack

    EyesBrown

    1.0
    Created with Sketch.
    from
    BrieleS

    7 years ago

    I was so excited to try this product after hearing such great reviews from youtubers and reviewers online but I quickly was disappointed. The smell is terrible but I can get past that just fine,...

    About reviewer (2 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBlond

    EyesBlue

    1.0
    Created with Sketch.
    from
    blahblahh

    7 years ago

    Smells like paint and applies like paint. If you think that's good, think of a wall with pockmarks then paint it. From far away you can't see the pockmarks (i.e. my face) but up close it's...

    About reviewer (58 reviews)

    Age36-43

    SkinSensitive, Fair-Medium, Cool

    HairBlack, Other, Other

    EyesBlack

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