Photo Focus Foundation

wet n wild

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3.2

326 reviews
53%
would repurchase
3.4/5
package quality
price range

description

Your skin, only better. A high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.

ingredients

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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    Reviews

    Reviews

    5.0
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    from
    Olfactoria

    3 years ago

    I’m middle-aged but still have fairly oily skin, so I bought this in the Matte formula. Wasn’t expecting much for $5.49 but it performed very well and looked great for hours! I wouldn’t call this...

    About reviewer (280 reviews)

    Age44-55

    SkinNormal, Fair, Not Sure

    HairRed, Other, Other

    EyesBrown

    4.0
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    from
    Babs8455

    3 years ago

    This formula, over a matte primer, has become my “go to” Summer foundation. Classic Beige is as perfect a match as I think I could find. I apply it with a flocked silicone applicator and it lasts...

    About reviewer (1 reviews)

    Age56 & Over

    SkinNormal

    HairBrunette

    EyesBrown

    5.0
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    from
    MsPsylocke

    4 years ago

    I have this in Porcelain about me I'm an NW20, cool undertones, green eyes, and very light silver hair. I honestly thought I would not like this. I was so wrong. Yes, the smell isn't great but the...

    About reviewer (1107 reviews)

    Age36-43

    SkinCombination, Fair, Cool

    HairBlond, Wavy, Medium

    EyesGreen

    3.0
    Created with Sketch.
    from
    dragodana

    4 years ago

    Hi! Good quality with low budget. But I haven't told you anything new. I like the scoop(?)/stick(?) applicator from the cap.1 of that is enough for the entire face.I advice you to put a little bit...

    About reviewer (216 reviews)

    Age36-43

    SkinNormal, Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    IreneBeautyandMore

    4 years ago

    I never had the opportunity to try this foundation before and I wanted as it is really famous. I couldn't try the shade because of the actual situation but I chose the right one, Golden Beige. It...

    About reviewer (4 reviews)

    Age44-55

    SkinDry, Medium, Warm

    HairBlack, Wavy, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    katharineb

    4 years ago

    Excellent medium coverage foundation. Beautiful quality, comparable to Estée Lauder Double Wear. I actually prefer this foundation to the EL. It took me a few purchases to find the right colour but...

    About reviewer (49 reviews)

    Age56 & Over

    SkinCombination, Fair-Medium, Cool

    HairBlond, Wavy, Coarse

    EyesBlue

    4.0
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    from
    kyl77

    5 years ago

    I ordered four different shades of this foundation to try and find the right color. It was a bit of a layout of cash, but I reasoned if I found the perfect color it would save me money in the long...

    About reviewer (734 reviews)

    Age36-43

    SkinSensitive, Fair, Neutral

    HairRed, Wavy, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    pitsinelo

    5 years ago

    I see this being an everyday staple for me. I am combo so it works well with my skin the coverage is buildable and the foundation looks like skin. I recommend it for oily to combo maybe even for...

    About reviewer (5 reviews)

    Age25-29

    SkinCombination, Fair

    HairBrunette

    EyesBrown

    2.0
    Created with Sketch.
    from
    monray

    5 years ago

    Doesn’t go well on dry skin at all! :(

    About reviewer (4 reviews)

    Age25-29

    SkinVery Dry, Fair-Medium, Not Sure

    HairBrunette, Other, Other

    EyesBrown

    2.0
    Created with Sketch.
    from
    Snoozin85

    5 years ago

    After hearing so much about this foundation, I had to give it a try. I don't take a ton of photos, so I wasn't looking at it for the anti-flashback properties (and can't comment on if that actually...

    About reviewer (119 reviews)

    Age30-35

    SkinCombination, Fair, Neutral

    HairBlond, Other, Other

    EyesBlue

    2.0
    Created with Sketch.
    from
    citrinemalachite

    5 years ago

    The pros of thIs foundation are that it’s actually inexpensive unlike a lot of drugstore foundations and it has a decent shade range for being so cheap. The shade shell ivory is pretty good if you...

    About reviewer (22 reviews)

    Age25-29

    SkinOther, Other

    HairOther

    EyesOther

    2.0
    Created with Sketch.
    from
    PurpleDragonFly

    5 years ago

    I wanted a light liquid coverage. This is light and you can build on it. But that is it. It has a bad smell, reminds me of paint. I hate the lid with the spoon. I forget about it every time I open...

    About reviewer (66 reviews)

    Age44-55

    SkinCombination, Fair, Neutral

    HairBlond, Straight, Fine

    EyesGreen

    3.0
    Created with Sketch.
    from
    missbirdy

    5 years ago

    The foundation gives a nice buildable medium coverage. I find the formula easy to blend. It looks dewy on my skin and I need to powder it to keep oil at bay. The formula smells like paint which I...

    About reviewer (4 reviews)

    AgeUnder 18

    SkinCombination, Fair, Not Sure

    HairBrown, Wavy, Fine

    EyesBlue

    5.0
    Created with Sketch.
    from
    10amald3

    5 years ago

    Overall, I really like this product, and for the price, you can't beat this drugstore foundation!!! Pros: Great coverage- medium to buildable full coverage Lasts all day with no...

    About reviewer (61 reviews)

    Age25-29

    SkinVery Dry, Fair-Medium, Warm

    HairBrown, Wavy, Fine

    EyesBrown

    2.0
    Created with Sketch.
    from
    adelina96

    5 years ago

    I purchased this foundation hoping it would be just as good as some of the make-up gurus make it seem, but it was just a big let down. The price point for this foundation was honestly good. It was...

    About reviewer (2 reviews)

    Age19-24

    SkinCombination, Fair, Not Sure

    HairBrown, Wavy, Coarse

    EyesBrown

    2.0
    Created with Sketch.
    from
    NippysMom

    5 years ago

    Not a big fan of this formula. I bought it because all the beauty guru videos claimed it was SOooo good. My skin is just a little on the oily side, but not oily enough that I have to have a setting...

    About reviewer (1 reviews)

    Age44-55

    SkinNormal, Fair-Medium

    HairBrunette

    EyesBrown

    3.0
    Created with Sketch.
    from
    XxHxX

    5 years ago

    I love how this looks on the skin, very flawless and soft however....it doesn't wear well or for very long on me. it starts to breakup around my nose after a couple hours, which is odd since i have...

    About reviewer (203 reviews)

    Age19-24

    SkinDry, Fair, Not Sure

    HairBlond, Other, Other

    EyesBlue

    3.0
    Created with Sketch.
    from
    WendyfromCali

    5 years ago

    I was really hoping to like this one since you cannot beat the price of it, but unfortunately just like the NARS Natural Radiant Foundation, it easily rubs off when I rub my nose (which I...

    About reviewer (91 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Neutral

    HairBlack, Straight, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    JustAriel94

    5 years ago

    I really like this foundation, good medium coverage and the shade I chose is close to my skin tone. If you have oily skin, you will need to set this foundation because it will crease, move,...

    About reviewer (34 reviews)

    Age19-24

    SkinOily, Olive, Neutral

    HairBrunette, Wavy, Coarse

    EyesBrown

    3.0
    Created with Sketch.
    from
    ariadnahysteria

    5 years ago

    An ol' favorite. I love/hate this foundation. It doesn't have a pump but a weird plastic applicator thing, it stinks like paint while you are applying it (the smell doesn't last a lot tho), the...

    About reviewer (3 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairOther

    EyesOther

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