Photo Focus Foundation

wet n wild

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3.2

326 reviews
53%
would repurchase
3.4/5
package quality
price range

description

Your skin, only better. A high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.

ingredients

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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    Reviews

    Reviews

    5.0
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    from
    mtrocine

    6 years ago

    I was happily surprised by this foundation. More than once I've had people ask me what I'm wearing. One friend couldn't believe it wasn't high end. It was the end of the day and I'd worn it all...

    About reviewer (3 reviews)

    Age36-43

    SkinCombination, Medium

    HairBrown

    EyesHazel

    5.0
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    from
    laurenkru

    6 years ago

    I'm actually super impressed with this foundation. For $8 CAD, it's the most affordable foundation at the drugstore, and might actually be my new fav! I love the Wet n Wild powder highlighters so...

    About reviewer (58 reviews)

    Age25-29

    SkinCombination, Fair, Cool

    HairBrunette, Straight, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    cinderxlla

    6 years ago

    One of their shades matches my skin tone perfectly. Stays on all day. No creasing or oxidizing. As others mention, it smells kinda like paint but for this value, it’s amazing and is long lasting....

    About reviewer (56 reviews)

    Age36-43

    SkinNormal, Medium, Neutral

    HairBlond, Wavy, Coarse

    EyesBlue

    4.0
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    from
    jasminefire

    6 years ago

    Was pleasantly surprised, particularly by the color range that offered a viable choice (Golden Beige) for my light, yellow-toned Asian coloration. The scent is vaguely paint like, which...

    About reviewer (65 reviews)

    Age56 & Over

    SkinSensitive, Fair

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    Rosa321

    6 years ago

    I tried so many foundations mostly high end. This is in my top 3. I have oily skin, this foundation keeps me matte without looking dry. I wear this for long days at work. It looks good all day in...

    About reviewer (40 reviews)

    Age36-43

    SkinOily, Fair-Medium

    HairBrown

    EyesBlue

    5.0
    Created with Sketch.
    from
    TiffanyAnne

    6 years ago

    When I first bought this foundation and tried it out, I hated it. It looked dry and chalky and cakey and didn't have great coverage. I didn't understand what the hype was about and swore I'd never...

    About reviewer (15 reviews)

    Age25-29

    SkinAcne-prone, Fair, Cool

    HairBrunette, Wavy, Fine

    EyesGray

    4.0
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    from
    muffythekat

    6 years ago

    First of all, I'm a light warm olive (I think? Undertones are weird) so in the summer I'm closer to Soft Beige (light medium warm) in the summer and Soft Ivory (light warm) in the winter. The...

    About reviewer (10 reviews)

    Age19-24

    SkinAcne-prone, Olive, Not Sure

    HairBrown, Straight, Medium

    EyesHazel

    2.0
    Created with Sketch.
    from
    nikkigreenheart

    6 years ago

    When I had this product I thought I was going to have that look I've been looking for. But it was always so streaky and never set properly and very oily.. To be honest I also found it smelled like...

    About reviewer (8 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBlond

    EyesGreen

    1.0
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    from
    Belle19

    6 years ago

    I hate this. I have combination skin and during midday I get a little shine on my T zone, usually, but with this one I got oily all over my face. I don't care about the smell (is not bad) but the...

    About reviewer (31 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Straight, Medium

    EyesBrown

    2.0
    Created with Sketch.
    from
    chelleyb

    6 years ago

    Did not work for me. Too drying and cakey looking as well as by the end of the day half of it is off my face even after setting it, Not enough coverage and it definitely streaks when applied with a...

    About reviewer (17 reviews)

    Age36-43

    SkinCombination, Fair, Not Sure

    HairOther, Straight, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    agnebai

    6 years ago

    I am writing this review as I just finished the last drop of my Photo Focus foundation this morning and suddenly realized I cannot not have it! I very rarely ever finish an entire bottle of a...

    About reviewer (101 reviews)

    Age36-43

    SkinCombination, Medium, Neutral

    HairBrunette, Straight, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    Trey2012

    6 years ago

    Oh. My. Goodness. This drugstore foundation definitely puts some of the high-end brands a run for their money! Wet-N-Wild did not come to play when they made this product. This foundation is...

    About reviewer (20 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Not Sure

    HairBlond, Other, Other

    EyesBlue

    5.0
    Created with Sketch.
    from
    Nataliem257

    6 years ago

    I absolutely love this foundation. Foundation in my opinion is the most personal preference product, so obviously this might not work as well as it does for me for everyone, but for my normal to...

    About reviewer (4 reviews)

    Age30-35

    SkinCombination, Fair-Medium

    HairBrown

    EyesBrown

    4.0
    Created with Sketch.
    from
    EmRose6

    6 years ago

    Bought this on a whim to test out - I picked up shade 366C Buff Bisque, I'm normally NC20-25-ish during the summer/spray tan months. In a nutshell, this looks GREAT in photos, smells horrible,...

    About reviewer (218 reviews)

    Age25-29

    SkinOily, Medium, Not Sure

    HairBlond, Other, Fine

    EyesBlue

    1.0
    Created with Sketch.
    from
    cheeca

    6 years ago

    I think this foundation is suitable with flawless skin. It feels ok on my skin but i dont like the smell. And since i have noticeable pores, dark scars, this foundation wont do any help to cover it.

    About reviewer (6 reviews)

    Age36-43

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    3.0
    Created with Sketch.
    from
    ziggymama

    6 years ago

    OK, so I've used this four times--wanted to give it a fair try. I got Rose Ivory, I'm fair, neutral leaning cool. PROS Good coverage but not too heavy Nice finish (though too matte for...

    About reviewer (261 reviews)

    Age56 & Over

    SkinSensitive, Fair, Neutral

    HairSilver, Curly, Medium

    EyesGray

    5.0
    Created with Sketch.
    from
    AshHew

    6 years ago

    I LOVE this foundation and I don't love many. *I bought the Soft Ivory shade* As an acne and rosacea sufferer, I've tried every foundation under the sun and honestly, none compare to how good this...

    About reviewer (2 reviews)

    Age25-29

    SkinSensitive, Fair

    HairBlond

    EyesBlue

    1.0
    Created with Sketch.
    from
    babyo624

    6 years ago

    I started out loving the way this product looked on my skin over the course of my day. I looked past the fact that it smelled strongly of paint. I usually had to really buff it in to prevent...

    About reviewer (5 reviews)

    Age25-29

    SkinCombination, Olive, Warm

    HairBlack, Straight, Coarse

    EyesBrown

    5.0
    Created with Sketch.
    from
    TheMadameDex

    6 years ago

    After test-running this on myself for a while, I ended up adding it to my pro-kit because it really does photograph GORGEOUSLY and the price can't be beat. The main drawbacks are thus: it smells...

    About reviewer (84 reviews)

    Age36-43

    SkinOily, Fair-Medium, Warm

    HairBlond, Straight, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    KatieRoxx

    6 years ago

    If this came in the exact same glass bottle with a pump, I'd be over the moon. Still, for this price I can live with the strange little plastic applicator paddle they include inside the lid - I...

    About reviewer (207 reviews)

    Age44-55

    SkinOther, Other, Not Sure

    HairOther, Other, Other

    EyesOther

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