Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    lawdiva

    17 years ago

    Great product. Thanks to the reviewers here for leading me to this! My shadow lasted through my work day, but I did touch up before going out at night. My eye makeup didn't crease, and my...

    About reviewer (42 reviews)

    Age30-35

    SkinAcne-prone, Fair-Medium

    HairBrunette

    EyesHazel

    5.0
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    from
    LeslieCZ

    17 years ago

    This is probably the best eye primer I have ever used...and I have tried plenty of them over the years...from top of the line expensive to cheapie drugstore versions...I can't even remember them...

    About reviewer (383 reviews)

    Age56 & Over

    SkinVery Dry, Fair, Neutral

    HairOther, Straight, Fine

    EyesHazel

    5.0
    Created with Sketch.
    from
    keahi

    17 years ago

    I've been using this for over a month now so I can now say that yes, I will buy this base again. But, I will also continue to buy UDPP, MAC Paint Pots, Shadesticks and Paints. I guess I am not a...

    About reviewer (883 reviews)

    Age25-29

    SkinCombination

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    bossanovaville

    17 years ago

    This is my HG!!! I'm asian, I have oily eyelids, and I live in Houston where it gets hot and extremely humid. I've never been able to keep eye makeup on for longer than about 2 hours before it...

    About reviewer (61 reviews)

    Age30-35

    SkinDry, Fair-Medium, Warm

    HairBlack, Straight, Fine

    EyesBrown

    5.0
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    from
    melissap1

    17 years ago

    I have used UDPP for a while, and I have never liked it. It is powdery, flaky and dulls my eyeshadow colors. But it was the only thing out there that really worked to give shadows staying power. ...

    About reviewer (93 reviews)

    Age44-55

    SkinOily, Fair-Medium, Neutral

    HairBlond, Other, Other

    EyesHazel

    1.0
    Created with Sketch.
    from
    trulylovely

    17 years ago

    This may not be a popular opinion but I honestly do not like Too Faced Shadow Insurance. I have been a big fan of UDPP since joining MUA, because I have super oily eyelids and before MUA, I was...

    About reviewer (135 reviews)

    Age19-24

    SkinCombination, Fair

    HairBrunette

    EyesBrown

    5.0
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    from
    ApplePark

    17 years ago

    I am definitely the type of makeup abuser that goes is always looking for the next best thing. For longer than any other product I've used, UDPP had been a staple in my makeup arsensal. I have...

    About reviewer (15 reviews)

    Age25-29

    SkinOily, Fair-Medium, Warm

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    WendyDarling

    17 years ago

    This product does what it is supposed to do and does it very well. I've tested it both on my hands and worn it on my eyes. When I put it on my hand, I used UD eyeshadow. After a night of sleep,...

    About reviewer (22 reviews)

    Age19-24

    SkinSensitive, Fair, Cool

    HairBrown, Wavy, Coarse

    EyesBrown

    5.0
    Created with Sketch.
    from
    dolcefan

    17 years ago

    It's official.....I like this better than UDPP. UDPP keeps my shadow in place for a long time, and makes the colors pop.....but so does this, and it's much easier to get the right amount do to he...

    About reviewer (329 reviews)

    Age30-35

    SkinOily, Medium, Neutral

    HairBrown, Wavy, Fine

    EyesBlue

    5.0
    Created with Sketch.
    from
    missyfox

    17 years ago

    I found this product way better than the Urban Decay eyeshadow primer. This actually kept my eyes looking fierce even after running out into the rain and working all day. I have tried the UD primer...

    About reviewer (6 reviews)

    Age19-24

    SkinCombination, Medium

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    RedHead172

    17 years ago

    AWESOME. Truely awesome. My shadow was on from 6:00 AM until 9:30 PM and still looked wonderful! No creasing, no fading! I thought it was a little pricey, but it is worth it! And the packaging is...

    About reviewer (27 reviews)

    Age25-29

    SkinAcne-prone, Fair

    HairRed

    EyesGreen

    3.0
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    from
    photocynthesis

    17 years ago

    A lot of people compare this product to Urban Decay Primer Potion, and while it is similar in theory, it is a LOT creamier. This is because the Too Faced creator, Jerrod Blandino, wanted a formula...

    About reviewer (12 reviews)

    Age19-24

    SkinAcne-prone, Fair

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    jmarie

    17 years ago

    This is softer and smoother then Urban Decay Primer Potion. Worked very well under my MAC frosty shadow.

    About reviewer (119 reviews)

    Age44-55

    SkinSensitive, Fair-Medium, Cool

    HairSilver, Wavy, Medium

    EyesBlue

    5.0
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    from
    Reservechic

    17 years ago

    This stuff has a slight edge over Urban Decay's Primer Potion, in my book. Now, Urban Decay's stuff is really good. But, this new product is FANTASTIC! It will keep your shadow on all day and even...

    About reviewer (972 reviews)

    Age30-35

    SkinSensitive, Medium

    HairBlack

    EyesBlack

    5.0
    Created with Sketch.
    from
    missxdiabolique

    17 years ago

    i LOVE this shadow primer. you could have sex for days and your eye makeup will look as if you just applied it. beats all other eyeshadow primers out there.

    About reviewer (3 reviews)

    Age19-24

    SkinCombination, Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    DiyaSpade

    17 years ago

    OMG!!! Best e/s base out there! i was looking for a e/s base n first bought MACpaint pot... heard all the great revies, but wen i used it, it made my eyelids dry and when i put my shadow over it,...

    About reviewer (173 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Not Sure

    HairBlack, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    slok87

    17 years ago

    Absolutely the best eye primer I have ever used. I squeeze a little out of the tube (love this packaging) blend it onto my eyelid and then do my eye makeup. I have used this every single day for...

    About reviewer (357 reviews)

    Age25-29

    SkinCombination, Olive, Not Sure

    HairOther, Other, Other

    EyesGreen

    5.0
    Created with Sketch.
    from
    crmeyers

    17 years ago

    I admit that I was skeptical. There was just no way that this was going to last all day and not crease. About 1 hour after applying eye shadow, I have a huge crease. I have just gotten to the...

    About reviewer (35 reviews)

    Age30-35

    SkinCombination, Fair

    HairBlond

    EyesBlue

    3.0
    Created with Sketch.
    from
    badgirl

    17 years ago

    I just tried this from Sephora a couple of weeks ago. I had always used UDPP, but I like to try new things. When I first used it a big bubble of oil came shooting out which immediately turned me...

    About reviewer (2 reviews)

    Age30-35

    SkinCombination, Other, Not Sure

    HairRed, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    meandering

    17 years ago

    Huge rave! I was a devout user of UDPP for several years until I started experiencing a strange reaction with my right eyelid. It became severly dry and irritated and I had to toss my beloved UDPP....

    About reviewer (54 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Not Sure

    HairBrunette, Other, Other

    EyesBrown

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