76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


5.0
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16 years ago

This is my newfound love!!! I like it better than Urban Decay Primer Potion because you can actually get all the product out of the tube and it works just as well, if not BETTER. The texture of...

About reviewer (167 reviews)

Age19-24

SkinCombination, Medium, Neutral

HairBrunette, Straight, Fine

EyesBrown



2.0
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from

16 years ago

Got a good-sized sample of this from Sephora the other day... but I don't even know why I bothered to try it. (This has the same exact ingredients as Urban Decay Primer Potion, and I can't use...

About reviewer (1377 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesHazel


5.0
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from

16 years ago

SHADOW INSURANCE IS A GREAT EYESHADOW PRIMER!!! IT NOT ONLY MAKE YOUR EYESHADOW LAST BUT IT CAN ENHANCE THE DULLEST SHADOW!! ALSO IF MIX WITH YOUR FAV SHADOW IT CAN TURN IT INTO A CREAM SHADOW!!...

About reviewer (32 reviews)

Age19-24

SkinDry, Dark

HairBrown

EyesBrown


5.0
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16 years ago

Sorry, I haven't tried the UDPP, so this isn't any real comparison. However, I read the reviews on both when I was looking for a new eye primer (mac paints were failing me, I thought there must be...

About reviewer (155 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrown, Straight, Fine

EyesHazel


3.0
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from

16 years ago

I've tried UDPP and this and I think I prefer UDPP. My eyelids tend to get really oily during the day around summertime and I feel that Too Faced's Shadow Insurance doesn't do that good a job of...

About reviewer (62 reviews)

Age19-24

SkinCombination, Medium, Not Sure

HairBlack, Other, Other

EyesOther


5.0
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16 years ago

I got this as a deluxe sample.. honestly, I cant really tell the difference between this and UDPP. I will use them both on some days (one on each eye) and they both go on the same way, absorb same,...

About reviewer (97 reviews)

Age25-29

SkinCombination, Fair

HairRed

EyesBlue


4.0
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16 years ago

Not bad for an e/s primer. I have only used MAC paints and MAC PP's, but the PP's always creased on me whereas the paints ( tube) didn't. Out of boredom, I wanted to try a diff e/s primer, and TFSI...

About reviewer (179 reviews)

Age36-43

SkinNormal, Other

HairBrunette

EyesBrown


5.0
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16 years ago

Thank you, fellow MUA reviewers! I had never heard of this product until I read the reviews on this board. I thought UDPP was a great product, but the ridiculous "genie bottle" is about the worst...

About reviewer (102 reviews)

Age36-43

SkinDry, Fair

HairBrunette

EyesBrown


5.0
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16 years ago

The staying power is so good it scares me a little. Like all the other TFSI lovers, a little goes a long way. Its smooth and creamy and the tube is really pretty. I had the UBPP but it packaging...

About reviewer (17 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Cool

HairBrunette, Wavy, Fine

EyesHazel


3.0
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16 years ago

This is a great alternative for people who do not like Urban Decay Primer Potion. As you can tell from the pictures, the packaging is more efficient and IMO, it is a lot better for people with...

About reviewer (267 reviews)

Age25-29

SkinVery Dry, Tan, Not Sure

HairBrown, Other, Other

EyesBrown


5.0
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16 years ago

I love this stuff. I mean, I love it. I totally agree with previous poster...Very little goes a long way. Tube lends itself to sanitary dispensing with less wasted product. My eyelids are...

About reviewer (15 reviews)

Age30-35

SkinOily, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesGreen


5.0
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16 years ago

I generally don't have a need for eyeshadow primers, but I purchased this one as I'm due to be vacationing very close to the equator this summer... and I know how things can get if I'm outside in...

About reviewer (173 reviews)

Age25-29

SkinDry, Fair-Medium

HairBlack

EyesGreen


5.0
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16 years ago

FEATURES: *Concentrated - the size of a rain drop covers the entire lid. *Perfect for use with both powder and cream eye shadows. *Unique binders lock down eyeshadow pigments for amazingly...

About reviewer (71 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesGreen


5.0
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16 years ago

Overall rating: This stuff rocks my HG requirements! I even returned my back-up UDPP after using this, and that had been my HG up until now. I like the consistency as well as the delivery (tube vs....

About reviewer (319 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Straight, Fine

EyesHazel


5.0
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from

16 years ago

Love!! More brands that make eye primers need to think like this...make a tube packaged primer so it's good to the last drop! This is a fantastic eye primer that really keeps yer shadow on from...

About reviewer (641 reviews)

Age19-24

SkinCombination, Tan

HairBrown

EyesBrown


3.0
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16 years ago

This product seemed so much like Lumene's shadow base for me. It worked okay for about 4-6 hours, but then made my eyelids feel oily and appear shiny.

About reviewer (319 reviews)

Age

SkinCombination, Fair, Cool

HairBrown, Curly, Coarse

EyesGreen


2.0
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16 years ago

bought this from sephora when it first came out (i believe udpp was out of stock) and was very disappointed! i only tried it once and immediately returned it the next day. maybe i didnt give it a...

About reviewer (11 reviews)

Age25-29

SkinOily, Medium

HairBlack

EyesBrown


5.0
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16 years ago

This is almost as fantastic as my beloved UDPP, but not quite. I'll admit that I prefer this packaging: it's more economical, that's for sure. But this is less forgiving. Once it's on, it dries...

About reviewer (3603 reviews)

Age30-35

SkinOily, Olive, Cool

HairBlack, Wavy, Medium

EyesBrown


5.0
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16 years ago

This primer is amazing. I have monolid Asian eyes, which all you Asian gals know smudge eyeliner like nobody's business. This primer kept my black eyeliner and eyeshadow on for hours and hours,...

About reviewer (21 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


2.0
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16 years ago

I was excited to try this but it ended up being a letdown for me. Yes, this is creamier than Urban Decay but it also separated a bit and was oily. It reminded me quite a bit of Lumene's eye primer...

About reviewer (94 reviews)

Age36-43

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther