Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    1.0
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    from
    rocknrollgirl

    17 years ago

    Oh I wanted to like this. UDPP is the most perfect product ever, but I can't stand the packaging and I don't want to cut up that stupid genie tube in order to get most of the product out. But...

    About reviewer (18 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Warm

    HairBlond, Wavy, Fine

    EyesBrown

    5.0
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    from
    ashleynewcomb

    17 years ago

    I have now tried both UDPP and this product and I have to say this outperformed UDPP for me. The Urban Decay Primer Potion worked fantastic for the first week or so and then it started creasing on...

    About reviewer (13 reviews)

    Age19-24

    SkinAcne-prone, Fair

    HairBrunette

    EyesBrown

    2.0
    Created with Sketch.
    from
    ThatLadyNextDoor

    17 years ago

    This stuff is awesome!! I used to buy UDPP, but after trying this I bought a tube if it. I like the fact that it's more sanitary than the UDPP wand and it's great for oily lids. Overall the price...

    About reviewer (126 reviews)

    Age25-29

    SkinOily, Olive, Not Sure

    HairBrunette, Straight, Other

    EyesBrown

    2.0
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    from
    Mirtilla

    17 years ago

    When I saw this product at my local Sephora, I bought it instantly. Urban Decay doesn’t sell its m/u line here so I thought Shadow Insurance would be a good alternative to my beloved (but hard to...

    About reviewer (201 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Neutral

    HairBrown, Other, Other

    EyesBrown

    5.0
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    from
    Chloe21

    17 years ago

    i love this product. i have oily skin and my eyeshadow usually creases in a few hours but with this i have no problem all day long. i will repurchase it again for sure.

    About reviewer (11 reviews)

    Age25-29

    SkinAcne-prone, Medium

    HairBrunette

    EyesBrown

    3.0
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    from
    devilangel

    17 years ago

    Goods: -does make my eyeshadow stay on longer (I tried one eyelid with it and one without, by the end of the day, my bf noticed that the lid without the shadow insurance has color faded away...

    About reviewer (22 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    5.0
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    from
    happylynngilmer

    17 years ago

    LOVE it. I get similar results as I get for UDPP, but: ~the tube has more in it than UDPP ~is in a squeezable tube ~therefore not wasting product, and it's more hygenic So yes, although a few...

    About reviewer (136 reviews)

    Age19-24

    SkinDry, Fair, Not Sure

    HairBlack, Other, Other

    EyesHazel

    5.0
    Created with Sketch.
    from
    fatbottmdgrl

    17 years ago

    To quote an old song "I've been thru Lumene and UDPP, MAC and L'Oreal,,,,,,,,,all that I know is,,,,,,,,,,,,,they stink". This product is all that you want it to be. It does not dry my lids out...

    About reviewer (362 reviews)

    Age44-55

    SkinNormal, Fair, Warm

    HairOther, Straight, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    jessicaho

    17 years ago

    OH. MY. GOD. This stuff is heaven-sent. And guess what? I can find it in Canada at the Bay! Meaning, it's not highly-coveted and I don't need to beg people who are going down to the states or...

    About reviewer (202 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    gryph

    17 years ago

    This stuff is like magic! I decided to purchase this from Sephora's website over Urban Decay because the packaging made much more sense. You can get every last bit of Shadow Insurance out of the...

    About reviewer (49 reviews)

    Age19-24

    SkinAcne-prone

    HairBrunette

    EyesGreen

    5.0
    Created with Sketch.
    from
    jessicaho

    17 years ago

    OH. MY. GOD. This stuff is heaven-sent. And guess what? I can find it in Canada at the Bay! Meaning, it's not highly-coveted and I don't need to beg people who are going down to the states or...

    About reviewer (202 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    didiss

    17 years ago

    I bought this about 2 weeks ago. I have been using it every day, and I love it. I have purchased some of the best eyeshadows, expensive and nothing would ever last on me.I assume my lids are very...

    About reviewer (9 reviews)

    Age25-29

    SkinCombination, Olive

    HairBrown

    EyesBrown

    5.0
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    from
    LindseyZ

    17 years ago

    I bought this product a week ago and it is already an HG item for me. As I've gotten older (now 27), my eyelids have gone from very oily to very dry. My old standby, MAC paint, is now so drying...

    About reviewer (83 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Straight, Fine

    EyesBrown

    2.0
    Created with Sketch.
    from
    shadyy

    17 years ago

    Used for one week. I ran back to Sephora to switch it for UDPP right away. :\ The consistency is a lot more moisturizing than UDPP which is a plus. The only thing wrong with Shadow Insurance is...

    About reviewer (13 reviews)

    AgeUnder 18

    SkinNormal, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    Honeybe82

    17 years ago

    Love this stuff! Made my eyeshadow pop and last all day! I like that it's in a tube and I only take what I need. GREAT BUY!!

    About reviewer (4 reviews)

    Age25-29

    SkinCombination, Olive

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    hapapower

    17 years ago

    I think I like this better than UDPP...It has a similar consistency as UDPP, but the tube packaging is very friendly and waste-free. I also find that I can blend my shadows more easily with this...

    About reviewer (508 reviews)

    Age36-43

    SkinCombination, Medium

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    jin1022000

    17 years ago

    I will give this thing a 10 if I could. Can't decide between UDPP and Too Faced Shadow Insurance? GET THIS ONE! Forget about UDPP (that thing might look cute in the store, but when you actually...

    About reviewer (83 reviews)

    Age19-24

    SkinCombination, Fair

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    heyitskaren

    17 years ago

    I don't know why, but i bought urban decay primer potion the same time as shadow insurance, i used both, one on my left and right eye. UDPP's side seemed to adhear more duochrome sparkle than...

    About reviewer (27 reviews)

    AgeUnder 18

    SkinNormal, Medium

    HairBlack

    EyesBrown

    4.0
    Created with Sketch.
    from
    nicoleh619

    17 years ago

    A little on the fence as to whether I'd buy it again or not. I've been a die hard UDPP fan for awhile now but read about this on the boards and decided to give this a try. I found it very similar...

    About reviewer (77 reviews)

    Age30-35

    SkinCombination, Dark

    HairBlack

    EyesBrown

    4.0
    Created with Sketch.
    from
    maysong

    17 years ago

    I have really oily lids, and have always had a problem with creasing. Recently I have been doing slightly heavier/more colorful eye looks, and thus I found myself really needing an eye primer. I...

    About reviewer (31 reviews)

    Age19-24

    SkinCombination, Fair

    HairBrunette

    EyesHazel

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