Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    clueless2mu

    16 years ago

    I have been using UDPP for a few months and like. I bought the Too Face Shadow Insurance only because it was on sale at Ricky's in NYC for half the original price. I must say I prefer it more over...

    About reviewer (12 reviews)

    Age36-43

    SkinCombination, Medium

    HairBrown

    EyesBrown

    5.0
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    from
    avocadogirl

    16 years ago

    This is the first eyeshadow primer I have bought and I will buy it over and over and over again!! It comes in an easy to squeeze blue tube and the label is very pretty. But most importantly it...

    About reviewer (4 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    3.0
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    from
    Kayelle

    16 years ago

    Primer Potion would be one of my desert island picks, so I thought that a similar product from TF that came in a much-more-convenient/sanitary tube would be beyond perfect. Oddly enough, despite...

    About reviewer (1198 reviews)

    Age19-24

    SkinOily

    HairBrunette

    EyesBlue

    5.0
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    from
    shanidy

    16 years ago

    I love this primer! I decided to try it after hearing the raves on the boards...and after being sick and tired of UDPP packaging! I like UDPP, but hate the packaging and the dryness of the...

    About reviewer (135 reviews)

    Age25-29

    SkinCombination, Fair, Neutral

    HairRed, Curly, Other

    EyesBlue

    3.0
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    from
    ickdragon

    16 years ago

    Too Faced Shadow Insurance worked well enough for me in the beginning. I still had creasing towards the end of the day and my eyeshadow definitely looked faded. Since this was my first time using a...

    About reviewer (79 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBrunette

    EyesGreen

    5.0
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    from
    glossbliss

    16 years ago

    How did I ever put my MU on w/o this is a mystery, jk, but I'll def never go w/o it again. Pros: -Hygienic package -A little of it goes a long way -Ads loads of lasting power to MU -No...

    About reviewer (9 reviews)

    Age19-24

    SkinCombination, Fair

    HairBrunette

    EyesHazel

    5.0
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    from
    sadendingsong

    16 years ago

    how did i ever live without this? im sure many of the people who reviewed this before me thought the same thing because it just makes shadows look and last so much better. theres no dryness or...

    About reviewer (210 reviews)

    Age19-24

    SkinOily, Fair-Medium, Not Sure

    HairBlack, Other, Other

    EyesBrown

    5.0
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    from
    amarock

    16 years ago

    I want to marry this if I could. It truly keeps my eye makeup from creasing or fading from morning until night, even on hot humid days. I apply a thin layer of this after I've washed my face in...

    About reviewer (257 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Straight, Medium

    EyesBrown

    5.0
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    from
    TheWorldsDresser

    16 years ago

    This is 87 kakillion, fafillion, malillion times better than UDPP. Sorry, it is. First it works for all lid types, not just oily. Second, unlike UDPP, it does not over dry lids (which can lead...

    About reviewer (138 reviews)

    Age25-29

    SkinOily, Dark

    HairOther

    EyesBrown

    5.0
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    from
    cosmokid

    16 years ago

    If you want an eyeshadow base that has the gives your eyeshadows that right balance of staying power, blendibility (I know, not a real word!) and intensity of colour then this is the one you're...

    About reviewer (554 reviews)

    Age36-43

    SkinNormal, Fair-Medium, Neutral

    HairBrown, Straight, Medium

    EyesGreen

    4.0
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    from
    mishirosan89

    16 years ago

    I first got this product from Ulta over 6 months ago. The lady working there recommended this or UDPP. But since I wasn't a fan of using a wand and having to cut it open to get the stuff out of...

    About reviewer (1 reviews)

    AgeUnder 18

    SkinCombination, Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    ericaberryy

    16 years ago

    Very happy with this. Goes on nicely, my shadow last longer and it doesnt crease.

    About reviewer (171 reviews)

    Age25-29

    SkinOily, Olive, Not Sure

    HairBlack, Straight, Medium

    EyesBrown

    5.0
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    from
    britterp

    16 years ago

    I had been researching for awhile trying to figure out which was the better primer, Shadow Insurance or UDPP. I couldn't find a definite answer online so I decided to just go to Ulta and try them....

    About reviewer (22 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium

    HairBlond

    EyesBrown

    5.0
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    from
    liz91

    16 years ago

    I have used MAC paints or paint pots for years as eye shadow primer. I have also used MAC fluidlines, which also make a great primer. But they are kind of heavy on my lids, and because they're...

    About reviewer (236 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Warm

    HairBlond, Straight, Fine

    EyesHazel

    4.0
    Created with Sketch.
    from
    IheartCHA

    16 years ago

    Ok, so I ventured out to ULTA a day or two ago to try this stuff. I would probably never in a million years go out and by a $17 "primer" or JUST my eyelids, because I'm quite poor... but with my...

    About reviewer (142 reviews)

    Age19-24

    SkinAcne-prone, Fair, Neutral

    HairBrunette, Wavy, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    yoyomofo

    16 years ago

    i'm fairly new to shadow primer all around but after reading all the hype of udpp on this site i sucked it up and bought some from sephora. when i ordered udpp i was able to get a free deluxe...

    About reviewer (11 reviews)

    Age19-24

    SkinCombination, Fair

    HairBrown

    EyesBlue

    5.0
    Created with Sketch.
    from
    dominicangirl

    16 years ago

    Absolutely love this product, and a lot more so than UDPP. I wear shadow insurance everyday for work and uni -- it keeps my shadows on all day long with no fading or creasing. Doesn't irritate the...

    About reviewer (178 reviews)

    Age19-24

    SkinCombination, Olive

    HairBrown

    EyesGreen

    4.0
    Created with Sketch.
    from
    mrsrjizzle

    16 years ago

    I really like this product. I feel it does what it says it will and I like its packaging compared to others of its kind. Its not heavy. But very light on the skin. I still always forget to use it...

    About reviewer (14 reviews)

    Age25-29

    SkinNormal, Fair, Warm

    HairBrunette, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    kimk

    16 years ago

    Bought this a week or so ago, and I'm lovin' it! I like it better than UDPP, which is pretty good, but it's a bit dry on my already dry lids. This is much better. It's kind wierd in that it really...

    About reviewer (225 reviews)

    Age44-55

    SkinDry, Fair-Medium, Neutral

    HairBrown, Wavy, Fine

    EyesBlue

    5.0
    Created with Sketch.
    from
    hilary2952

    16 years ago

    This primer is great its as good as UDPP but for me its much better i have kinda dry lids and i feel this has a better holding power then UDPP this works great for people with dry lids because i...

    About reviewer (7 reviews)

    Age36-43

    SkinCombination, Medium, Not Sure

    HairBrown, Other, Other

    EyesBrown

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