Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    blueangel1023

    16 years ago

    This product works great. I have used the UDPP and Shadow Insurance has just as good staying power. My shadows last all day and they don't crease. Tbh, I like this better than UDPP since the tube...

    About reviewer (9 reviews)

    Age25-29

    SkinCombination, Medium, Cool

    HairBrown, Straight, Fine

    EyesBrown

    5.0
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    from
    monniccaaa

    16 years ago

    I LOVE this product!! I put my eyeshadow on at around 8 in the morning and did a performance in the hot, hot sun, dancing around and my makeup didn't budge at all. By the time I got home at around...

    About reviewer (4 reviews)

    AgeUnder 18

    SkinCombination, Medium

    HairBrown

    EyesBrown

    4.0
    Created with Sketch.
    from
    mspb

    16 years ago

    I would have given it a 5 rather than a 4 if I thought it worked as a base - neutralizing my eyelid color. Instead, I use it over a concealer. The HUGE bonus of this product is that it gives...

    About reviewer (50 reviews)

    Age30-35

    SkinSensitive, Fair

    HairBrunette

    EyesBrown

    5.0
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    from
    chelbellboo

    16 years ago

    ive had this product for a few months now, and have to say, it definately works. at the end of the day my eyes look just as brilliant in color as they did when i did them in the morning. nice...

    About reviewer (101 reviews)

    Age36-43

    SkinCombination, Fair-Medium

    HairBlond

    EyesGreen

    3.0
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    from
    c00ki312

    16 years ago

    hmmm ive had this for a while and hoped it would be so much better than UDPP coz that dried out like hell! but i found the consistency of this to be quite 'wet' and runny, the UDPP was a bit...

    About reviewer (76 reviews)

    Age19-24

    SkinDry, Medium

    HairBlack

    EyesBrown

    5.0
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    from
    SwtxSeri

    16 years ago

    I actually purchased the Too Faced Shadow Insurance kit for $32, it came with the full sized Shadow Insurance and 6 eyeshadows. I am in love with this eyeshadow primer. It has been hard to find a...

    About reviewer (40 reviews)

    Age19-24

    SkinNormal, Fair-Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    vgup9746

    16 years ago

    I love this! Shadow Insurance helps keep my eyeshadow on for up to 12 hours (haven't ever kept makeup on longer than this!!). Without primer, my eyeshadow starts to disappear after a couple of...

    About reviewer (14 reviews)

    Age19-24

    SkinSensitive, Olive

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    scandelle

    16 years ago

    this stuff has changed the way i feel about eyeshadow. it keeps my shadow vibrant, creaseless, and lasts all day long until i wash my makeup off before bed. i have recommended this to everyone...

    About reviewer (17 reviews)

    Age25-29

    SkinCombination, Fair

    HairRed

    EyesOther

    5.0
    Created with Sketch.
    from
    HilaryLaFrance

    16 years ago

    I started out using Urban Decay Primer Potion as my first eyeshadow primer. Which I loved, except for the packaging of course. So once that was gone I decided to give Too Faced Shadow Insurance a...

    About reviewer (31 reviews)

    Age25-29

    SkinCombination, Medium, Neutral

    HairBrunette, Straight, Medium

    EyesBlue

    4.0
    Created with Sketch.
    from
    HilaryLaFrance

    16 years ago

    I started out using Urban Decay Primer Potion as my first eyeshadow primer. Which I loved, except for the packaging of course. So once that was gone I decided to give Too Faced Shadow Insurance a...

    About reviewer (31 reviews)

    Age25-29

    SkinCombination, Medium, Neutral

    HairBrunette, Straight, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    bonita29

    16 years ago

    I have not tried the urban decay primer potion, but i think this one works really well. it is pricey but makes your eyeshadow more vibrant and prevents creasing. I also think it will last for a...

    About reviewer (138 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    MKitt

    16 years ago

    This is the shadow primer champion! I too used to hate putting on eye shadow because my lids get oily really quick, but this saved me. The shadow colors really come to life and it lasts FOREVER....

    About reviewer (22 reviews)

    Age19-24

    SkinNormal, Olive, Not Sure

    HairBlack, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    tsd715

    16 years ago

    I am a newbie to shadow primers, and after trying my first application of this, I ordered 2 backups that night! No matter what brands of shadows you champion, this product makes them all last!...

    About reviewer (26 reviews)

    Age30-35

    SkinCombination, Medium

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    SomerGirl78

    16 years ago

    This stuff is great! My eyeshadows look the same after a long day of work as it did when I first applied it. The product is very creamy going on and feels very smooth, but when it dries after 2...

    About reviewer (54 reviews)

    Age30-35

    SkinNormal, Fair

    HairBrunette

    EyesBlue

    5.0
    Created with Sketch.
    from
    Sarz_1981

    16 years ago

    Day 1, hour 7.5 - so far this stuff is freaking amazing! I just had a look in the mirror - shadow is firmly in place, hasn't melted into my eyelids or caked up and my eyeliner hasn't smudged onto...

    About reviewer (22 reviews)

    Age25-29

    SkinAcne-prone, Fair, Neutral

    HairBrunette, Wavy, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    xoxwhoasteph

    16 years ago

    LOVE THIS! The tube is sooo convenent and easy to get the base out of it... unlike UDPP, I will NEVER buy that. This really works. Its only downfall is sometimes it dries out the area around my...

    About reviewer (5 reviews)

    AgeUnder 18

    SkinVery Oily, Fair

    HairBlond

    EyesGreen

    5.0
    Created with Sketch.
    from
    arikabh

    16 years ago

    I love this stuff! I finally converted from UDPP and Shadow Insurance is so amazing! The packaging is great! I love that its a squeeze tube so there is almost no product waste. Unlike UDPP I can...

    About reviewer (484 reviews)

    Age25-29

    SkinAcne-prone, Olive, Not Sure

    HairBlack, Wavy, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    dtm428

    16 years ago

    I used to hate wearing eyeshadow. I have greasy eye lids and eyeshadow just doesn't last on me - not without leaving an ugly, oily crease on my eye lid within hours of application. From day one...

    About reviewer (105 reviews)

    Age36-43

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    sutefani

    16 years ago

    This eyeshadow primer is a godsend! I've tried a dozen different eye bases, but this is the only product I've found to save the makeup on my oily eyelids (coupled with Asian eyes that slam my...

    About reviewer (1 reviews)

    Age30-35

    SkinCombination, Medium

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    irinabj

    16 years ago

    I really like this product. I don't have particularly oily lids, but my eye shadows still were fading through the day so I really wanted to try something for the base, especially hearing all the...

    About reviewer (33 reviews)

    Age25-29

    SkinNormal, Fair

    HairRed

    EyesBrown

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