Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    ashley1227

    16 years ago

    I like this soooo much better than UDPP. The packaging is much more sanitary and you can control how much product comes out of the tube. My tube of UDPP broke a couple days after purchasing it and...

    About reviewer (44 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Neutral

    HairBlond, Straight, Fine

    EyesBlue

    5.0
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    from
    SamanthaKral

    16 years ago

    FREAKING LOVE THIS STUFF! Im serious this product is the love of my eyeshadow life! I have REALLY oily eyelids. And I love this product it makes my eyeshadow stay all day! Better than LM base coats...

    About reviewer (27 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBrunette, Curly, Coarse

    EyesHazel

    5.0
    Created with Sketch.
    from
    heatherpl

    16 years ago

    I love this I prefer this of UDPP this really intensifys my shadows and makes them pop, and it really makes them stay on a really long time with no creasing or fading i really like this and will...

    About reviewer (84 reviews)

    Age19-24

    SkinNormal, Other

    HairBrunette

    EyesBlue

    5.0
    Created with Sketch.
    from
    Arizonah13

    16 years ago

    I'm so late to the party where eyeshadow primers are concerned, but I finally bought some from Ulta. I've always had a problem with certain shadows creasing on me and getting little black...

    About reviewer (48 reviews)

    Age25-29

    SkinCombination, Fair

    HairBrunette

    EyesBlue

    5.0
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    from
    Abrial

    16 years ago

    Definitely an amazing buy, instead of having to carry around a small makeup kit to do touch ups throughout the day all I have to do is put a drop of this on each eye and it does the trick. My...

    About reviewer (263 reviews)

    Age19-24

    SkinDry, Fair, Cool

    HairBlond, Other, Other

    EyesBlue

    5.0
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    from
    mtycer

    16 years ago

    I have really oily eyelids and hated how my eyeshadow creased and 'disappeared' after a few hours. Too Faced Shadow Insurance keeps my shadow looking like I just put it on! I love this product....

    About reviewer (427 reviews)

    Age19-24

    SkinOther, Fair-Medium

    HairBrown

    EyesBrown

    4.0
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    from
    SuicideBlondEx

    16 years ago

    I've tried EVERYTHING to prime my eyes with and this stuff DOES IT! It smooths my skin, doesn't irritate (I have sensitive skin and I wear contacts), no creasing, no fading, no melting. Eyeshadow...

    About reviewer (7 reviews)

    Age19-24

    SkinCombination, Fair

    HairBlond

    EyesBlue

    1.0
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    from
    rubie

    16 years ago

    Somehow I never have luck with shadow base products. MAC paintpot and this... I am just not fond of the strong tacky feel these products give on the lids after application. Eyeshadow does neither...

    About reviewer (110 reviews)

    Age36-43

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    4.0
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    from
    missivue

    16 years ago

    I've only tried it twice but right away I noticed a difference from wearing this primer before eye shadow to not wearing any primer at all before shadow. This does not crease, eye shadow stays put...

    About reviewer (3 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    2.0
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    from
    erinmosh

    16 years ago

    Too faced had a sale a bit ago and i thought i would buy this since i have heard so many raves on it. I used it for a while after my staple eye primer (mac's paint in bare canvas) ran out. I didn't...

    About reviewer (5 reviews)

    Age19-24

    SkinCombination, Fair, Not Sure

    HairBlack, Other, Other

    EyesBlue

    5.0
    Created with Sketch.
    from
    quelani

    16 years ago

    Have been using UDPP for quite sometime and love it. At times though, it seems too thick or doesn't quite blend in as well. But, I still use UDPP since it does make my shadows last through the...

    About reviewer (18 reviews)

    Age36-43

    SkinOily, Medium, Not Sure

    HairBrunette, Other, Medium

    EyesBrown

    5.0
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    from
    Lissettephoto

    16 years ago

    I LOVE this!! Everytime I would wear eyeshadow (especially a smokey eye) there would be a thick oily crease on my lids within 30 minutes!! This makes my shadow last all day long even in the...

    About reviewer (11 reviews)

    Age25-29

    SkinOily, Fair-Medium

    HairBlack

    EyesBrown

    4.0
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    from
    gelala

    16 years ago

    I have very oily lids and I like TFSI but I find UDPP works better for me. I think both are very similar and it will just depends on a the person. I really like the packaging and it spreads very...

    About reviewer (54 reviews)

    Age19-24

    SkinDry, Tan

    HairOther

    EyesBlack

    4.0
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    from
    cherrrrryl

    16 years ago

    i really like this primer. i have pretty oily lids and it really helps my eye shadow from creasing. i have a bad habbit of going to sleep with all my makeup on and when i use this, my e/s is still...

    About reviewer (18 reviews)

    Age19-24

    SkinCombination, Medium

    HairBrunette

    EyesBrown

    1.0
    Created with Sketch.
    from
    godivagoddess1

    16 years ago

    I wish I would have read the reviews about this product.This crap sucks.I bought it and a Too Face Insurance Policy eye pallet,which the eye shadows are suppose to be infused with the primer as...

    About reviewer (32 reviews)

    Age19-24

    SkinCombination, Dark, Warm

    HairBlack, Curly, Fine

    EyesBrown

    3.0
    Created with Sketch.
    from
    flairgirl8

    16 years ago

    I found the consistency of this to be too thick for it to apply easily to the eyelid area. I prefer an eyeshadow primer that is light and glides over the delicate eye area. This performed average...

    About reviewer (3618 reviews)

    Age36-43

    SkinCombination, Fair, Cool

    HairOther, Straight, Fine

    EyesOther

    5.0
    Created with Sketch.
    from
    Zhariel

    16 years ago

    Ok, I tried Too Faced Shadow Insurance after trying: MAC Paint Pots and loving it Aromaleigh Eye Shadow Primer and thinking it was ok Urban Decay Primer Potion and having it crease on me For...

    About reviewer (208 reviews)

    Age30-35

    SkinSensitive, Fair, Neutral

    HairBlack, Straight, Fine

    EyesBlue

    2.0
    Created with Sketch.
    from
    lalaland

    16 years ago

    I feel somewhat foolish for purchasing this. I never really used eyeshadow primers prior to UDPP(tried this before the primer I reviewing), even though I occasionally used MAC's eye primer (did...

    About reviewer (230 reviews)

    Age25-29

    SkinCombination, Fair

    HairBlack

    EyesBrown

    2.0
    Created with Sketch.
    from
    Gem727

    16 years ago

    I'd been using UDPP for awhile, however I saw the reviews for this so I thought I'd try something new. It went on smooth, wasn't as dry as UDPP, and it was actually easier to blend my eyeshadow. ...

    About reviewer (100 reviews)

    Age19-24

    SkinCombination, Fair

    HairBrunette

    EyesGreen

    5.0
    Created with Sketch.
    from
    stomishi

    16 years ago

    I finally believe all of the hype! I've heard about this and haven't been wild about primers...but I just hadn't found the right one! It provides great staying power and keeps your e/s from...

    About reviewer (39 reviews)

    Age36-43

    SkinAcne-prone, Other

    HairBrown

    EyesBrown

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