76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


5.0
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15 years ago

This so far is the only primer i've used that doesn't cause my eyeshadow to crease after about 4 hours. I work in shorter shifts, but i'm at school for about 8 hours a day and I really can't redo...

About reviewer (14 reviews)

Age19-24

SkinSensitive, Fair

HairBrunette

EyesGreen



5.0
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15 years ago

I love this stuff, when I went out to a club or party, my eyeshadow would always crease, fade, smudge, etc... now it stays put all night, I can sweat, dance, do whatever. It lasts me around 14...

About reviewer (32 reviews)

AgeUnder 18

SkinOther, Other

HairOther

EyesOther


5.0
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15 years ago

luv this product!! doesnt make my shadow crease & last all day

About reviewer (7 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


1.0
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15 years ago

It didn't work for me. I don't know why it didn't but it didnt. I could say that the packaging was easy to use but that's about it. It didnt prevent creasing and it didn't make my shadows look...

About reviewer (19 reviews)

Age19-24

SkinOily, Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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15 years ago

Where have you been all my life?? This is an AMAZING product. I contemplated between this and the UDPP as most other people mentioned, but decided upon this one cuz the packaging just seemed more...

About reviewer (48 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown


5.0
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from

15 years ago

I'd been deciding between this and UDPP for the longest time, and finally got this because the packaging seemed better than UDPP's. I was pleasantly surprised to find that my eyeshadow lasted for...

About reviewer (20 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown


4.0
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15 years ago

I own both Too Faced Shadow Insurance and UDPP (urban decay primer potion). This product works just as well as UDPP. The only difference is that UDPP would suit people with oily eyelids. This...

About reviewer (9 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlack, Straight, Medium

EyesBlack


5.0
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15 years ago

Oh... MY... Gosh. How did I go for so long without this stuff?! This is the most amazing makeup product I have ever used! I've got oily lids and my eyeliner runs away and disappears, my...

About reviewer (80 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBlack, Wavy, Other

EyesBrown


5.0
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15 years ago

Probably my favorite makeup product ever! I was at first kind of reluctant to get this because it was $17, which is more than I ever shell out for makeup. But I have to say that it's totally worth...

About reviewer (25 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Neutral

HairBlack, Straight, Coarse

EyesBrown


4.0
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15 years ago

Too Faced Shadow Insurance is a fantastic eyeshadow primer!! Your lids are transformed to a perfect blank canvas providing a smooth surface to blend your shadows and keep them looking perfect and...

About reviewer (8 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBlond, Straight, Fine

EyesBlue


5.0
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15 years ago

I give this 5 stars and I will probably consider buying this. I got a free sample from Sephora and tried it. I have used UDPP in the past, and right now I am in love love love with the UDPP in...

About reviewer (238 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBrunette, Wavy, Fine

EyesHazel


5.0
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15 years ago

I have just had this prouct and used it for the first time. I am very much satisfied with it. I put on my make up at 9:00 in the morning and came back home at 18:00. No creasing, no smudging. The...

About reviewer (2 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrown

EyesBrown


5.0
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15 years ago

I just got this product and have used it a few times, but tonight I put it to the ultimate test...now I usually don't wear makeup up when I work out but I notice that when I forget to wash any eye...

About reviewer (20 reviews)

Age19-24

SkinDry, Fair-Medium, Cool

HairBlond, Wavy, Medium

EyesBlue


5.0
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15 years ago

I will never wear eyeshadow without this product on. This product definitely brings out the colors in your eyeshadows. Last all day even in the brutal Southern California summers. I really love the...

About reviewer (25 reviews)

Age19-24

SkinDry, Medium, Warm

HairBrown, Straight, Medium

EyesBrown


5.0
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15 years ago

Excellent stuff. I swore off primers because UDPP made my eyelids raw, and LM Eye Basics (although it's good stuff) is very expensive. But when I gave this a chance I was pleasantly surprised! ...

About reviewer (194 reviews)

Age36-43

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
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15 years ago

I use this everyday and it keeps my eyeshadow on all day long. I work outside and I sweat and rub my face but this product keeps the eye makeup on. Wish I could find a foundation that stayed on...

About reviewer (100 reviews)

Age44-55

SkinDry

HairBrown

EyesHazel


5.0
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15 years ago

I Love this product! My shadows stay put, look more vibrant and don't crease. What more could you ask for? The packaging is fantastic and the consistancy is nice and creamy. I also like the fact...

About reviewer (198 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBlack, Other, Other

EyesBrown


5.0
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15 years ago

I always used to use the Urban Decay Primer potion, but the shop I usually get it from had sold it, so was told by the assistant to try this instead as its from the same company. I tried it and...

About reviewer (36 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesHazel


5.0
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15 years ago

The best eyeshadow primer! It is kind of pricey (17.00) but its worth it.Ive been getting a lot of compliments on how rich my make up is also, it would take me forever to even finish the tube. My...

About reviewer (3 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlack

EyesBlack


5.0
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15 years ago

This may be premature, as I have only had Shadow Insurance for one day, but I got so excited that I had to write. I got a small tube (sample size) of this eye primer from Ebay. I got a sample...

About reviewer (319 reviews)

Age25-29

SkinNormal, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBlue