76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


1.0
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from

15 years ago

When I realized I needed eyeshadow primer a long time ago, I headed to Sephora with the intention of buying Too Faced Shadow Insurance, because I was more appealed by the squeeze tube packaging as...

About reviewer (129 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Straight, Medium

EyesBrown



5.0
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15 years ago

Received a sample of this as part of the Safari Sexy kit. I too was a UDPP user on those occasional days that I decide to use shadow, but I agree, this product is superior. Better packaging and...

About reviewer (7 reviews)

Age25-29

SkinAcne-prone, Fair

HairBlond

EyesBrown


5.0
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15 years ago

Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer This product, IMHO works just as well as UDPP without the packaging issues. This comes in a simple tube that holds .35 oz. Shadow...

About reviewer (250 reviews)

Age36-43

SkinVery Oily, Medium, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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15 years ago

I bought the Shadow Insurance after a lenghty battle with just about every shadow primer known to man. I've tried Mac paintpots, Clarions, Clinquie, HIP, UDP in original and sin, Lola, L'Oreal,...

About reviewer (57 reviews)

Age36-43

SkinVery Oily, Dark, Not Sure

HairBlack, Other, Other

EyesBrown


2.0
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15 years ago

I was excited about trying this product because of all the hype that it was getting however i was not impressed! I have very greasy eyelids that dont hold eyeshadow for very long so I was hoping...

About reviewer (9 reviews)

Age19-24

SkinAcne-prone, Tan, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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15 years ago

I love this product! It so good on me that I was once at a water park had no actual plans to get wet ( no makeup backup) but I was convinced to go on one ride lol And believe it or not with...

About reviewer (6 reviews)

Age19-24

SkinOily, Tan, Warm

HairBlack, Curly, Medium

EyesOther


5.0
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15 years ago

Love this! This is my HG eye primer. My shadows stay on all day and do not budge at all. If I forget to wash my makeup off at night (bad, bad, I know) my shadows will still be in place when I wake...

About reviewer (9 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBlue


3.0
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15 years ago

really creamy for my uber dry lids, not thick though like loreals primer, im almost out. when i squeeze it, lots of air comes out so not the best packaging):

About reviewer (25 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


5.0
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15 years ago

Fabulous!!! I love this primer! I was originally looking for UDPP but none of the malls in my area carry Urban Decay cosmetics, So I started looking for something equally as good. Thats when I...

About reviewer (44 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Wavy, Coarse

EyesBlue


4.0
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15 years ago

my eyeshadow didnt budge even after a whole gym class BUT for some odd reason it doesnt seem to do anything for my eyeliner on my lower lash line. it smudged and i ended up having even worse racoon...

About reviewer (2 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Other, Other

EyesBrown


5.0
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from

15 years ago

I only marked this down for the price. It is a bit expensive but I am so glad I got this. First time I tested it on my hand with some eyeshadow and I couldn't even get my shadow to wash off my hand...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


5.0
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15 years ago

Too Face Shadow Insurance is....well, the shit! It will keep your shadow in place all day and all night. My day as a student and mom usually lasts a good 14hrs and I can rest assure that my shadow...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair, Warm

HairRed, Wavy, Medium

EyesBlue


4.0
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15 years ago

I have oily lids and my eyeshadow would melt by midday. This keeps my eyeshadow fresh no matter how cheap or expensive the brand.

About reviewer (26 reviews)

Age36-43

SkinCombination, Medium, Not Sure

HairBrunette, Curly, Medium

EyesBrown


5.0
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15 years ago

I really like this stuff! It definitely keeps my eyeshadow on all day. I don't even know what I did without this before. I only discovered eye primers within the last few months of my life! ...

About reviewer (205 reviews)

Age30-35

SkinNormal, Fair

HairBrown

EyesBrown


3.0
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15 years ago

I love that this is in an efficient little squeeze tube. The packaging WORKS. What I don't like is that after a while, no matter how much or little I use - I tend to get creasing. More creasing...

About reviewer (42 reviews)

Age19-24

SkinCombination, Fair, Cool

HairRed, Curly, Fine

EyesBrown


5.0
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15 years ago

I have a very oily lid and this stuff works wonders!! My eyeshadow stays on all day and doesn't crease at all. I've also tried using Vaseline but my eyeshadow was gross and creased in a matter of...

About reviewer (8 reviews)

Age25-29

SkinVery Oily, Tan, Warm

HairBrown, Straight, Other

EyesBrown


3.0
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15 years ago

Too oily for my oily lid. i don't like it. lots of eye base can do the same thing! otherwise, no brush, no tools to apply it.

About reviewer (1 reviews)

Age19-24

SkinOther, Other

HairOther

EyesOther


5.0
Created with Sketch.

15 years ago

This primer is essential in my beauty routine, I use it on a daily basis. I would like to thank the ladies on the MU-board for suggesting this product! I have oily lids and have always had to...

About reviewer (79 reviews)

Age30-35

SkinDry, Fair, Neutral

HairOther, Wavy, Medium

EyesBlue


5.0
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15 years ago

I bought this as an afterthought and almost regretted my purchase. Funny, as now I use it every single day I wear eye make-up! And, cannot even remember what I originally purchased with it. I...

About reviewer (89 reviews)

Age44-55

SkinAcne-prone, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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15 years ago

I'm in love! I bought this from e-bay for about $13.99..I put the price as a 2 because you only use a tiny drop for each eye. My eyeshadow lasts and lasts :). I took a nap yesterday and my...

About reviewer (53 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBlond, Curly, Medium

EyesGreen