Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    4.0
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    from
    laysaysns

    15 years ago

    Ok, so this is definitely better the UDPP, just the packaging alone. For me it did keep my shadow on all day with out clumping, but it didnt make the color that bright. I prefer like a more...

    About reviewer (34 reviews)

    Age19-24

    SkinNormal, Tan

    HairBlond

    EyesGreen

    5.0
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    from
    vivcheung

    15 years ago

    This is a must have for anyone who loves to wear eyeshadows. This eyelid primer helps to make the colors of your eyeshadows stay true and vibrant, as well as, preventing creasing from happening. ...

    About reviewer (94 reviews)

    Age30-35

    SkinVery Dry, Fair-Medium, Not Sure

    HairBlack, Other, Other

    EyesBlack

    5.0
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    from
    marildu

    15 years ago

    This stuff is amazing. I went outside to mow the lawn and all my make-up melted off, except my eye make-up. All because of this stuff. It really makes the color stay true and last forever. Been...

    About reviewer (90 reviews)

    Age19-24

    SkinVery Dry, Fair-Medium, Cool

    HairBrunette, Other, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    MIJA_97

    15 years ago

    I LOVEEEEEEEEEEEEEEE this stuff my eye makeup stays in it place all day until I decide to take it off...I HIGHLY recommed this specially if you have oily lids...A+!

    About reviewer (397 reviews)

    Age25-29

    SkinCombination, Tan, Neutral

    HairBrown, Wavy, Coarse

    EyesBrown

    4.0
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    from
    VJ21

    15 years ago

    I like Too Face shadow primer more than UDPP. UDPP left a film that was noticable and by the end of the day looked like it was peeling yuck! My lids have been super oily this summer where I live...

    About reviewer (29 reviews)

    Age19-24

    SkinAcne-prone, Tan

    HairBlack

    EyesBrown

    5.0
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    from
    hbwf87

    15 years ago

    This is great. Makes any eyeshadow look high end, and ALL DAY!!! If you hate getting a line of shadow in your crease by midday, then this stuff is for you! I don't have oily lids but i did...

    About reviewer (39 reviews)

    Age

    SkinNormal, Fair, Cool

    HairBrown, Wavy, Fine

    EyesBlue

    5.0
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    from
    chelskeezy

    15 years ago

    i love this tooooo much. my eyelids tend to get oily and the eyeshadow fades and creases and really just does its own thing up there! but with this, that eyeshadow is NOT budging. it looks amazing!...

    About reviewer (19 reviews)

    Age19-24

    SkinCombination, Tan, Not Sure

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    jennifer26

    15 years ago

    OMG OMG im so in love wiv this product it makes my eyeshadows show up more and last so much longer! love it !

    About reviewer (9 reviews)

    AgeUnder 18

    SkinOily, Medium, Neutral

    HairBrown, Relaxed, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    themadhattress

    15 years ago

    I love this primer. I've got super oily lids and many of my shadows start fading or creasing after a couple of hours. Ever since I started using Shadow Insurance, the eyeshadow colors show up...

    About reviewer (128 reviews)

    Age19-24

    SkinOily, Olive, Cool

    HairBrown, Curly, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    flowersfade

    15 years ago

    this primer is great, it's a thinner consistency than UDPP but they work the same for me. i bought this one over UDPP because of the packaging, which i love. it's easy to get the product out and i...

    About reviewer (182 reviews)

    Age19-24

    SkinNormal, Fair

    HairBrown

    EyesGreen

    3.0
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    from
    aznbunny

    15 years ago

    This product is just okay for me. It does its job for about 6 hours, but then my shadows begin to crease and smudge regardless. I have hooded upper lids, and I put make up on my lower lash line....

    About reviewer (94 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Cool

    HairBlack, Wavy, Medium

    EyesBrown

    5.0
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    from
    eq2008

    15 years ago

    I have been using UD primer potion in the past and loved it, however the packaging really sucks so I decided to try this. The two primers work well and I couldn't be really tell the difference...

    About reviewer (323 reviews)

    Age30-35

    SkinCombination, Medium

    HairBrown

    EyesBrown

    5.0
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    from
    kola626

    15 years ago

    After hearing raves about Too Faced Shadow Insurance I decided to get it. I am in LOVE. I dont wear eyeshadow too much but I do wear colorfuly eyeliner on the top and lower lash line and I...

    About reviewer (16 reviews)

    Age30-35

    SkinCombination, Medium

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    ObscureRadium

    15 years ago

    At first I wasn't sure if I liked this primer, but TFSI really does work. This keeps my eyeshadow on for the whole day, no creasing. This product is probably best for people who don't have super...

    About reviewer (22 reviews)

    Age19-24

    SkinDry, Fair

    HairBlond

    EyesBlue

    4.0
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    from
    letyeu

    15 years ago

    Not sure if the primer makes my shadow stay on quite as long as the Urban Decay primer but it doesn't matter because the difference would be along the lines of 14 hours versus 12 hours. This is a...

    About reviewer (31 reviews)

    Age36-43

    SkinOily, Fair-Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    spiderleenie

    15 years ago

    This is my favorite eyeshadow primer. It works just as well as the Urban Decay Primer Potion, but I like the texture of the Shadow Insurance a lot more. The packaging is FAR superior to the UDPP...

    About reviewer (197 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairRed, Other, Other

    EyesGreen

    5.0
    Created with Sketch.
    from
    miserlymom

    15 years ago

    As of right now, this is the only primer I use. I adore it. I have oily lids and everything used to crease within a short amount of time of putting it on. Not with my shadow insurance! I bought...

    About reviewer (234 reviews)

    Age19-24

    SkinOily, Fair, Warm

    HairBrunette, Curly, Fine

    EyesBlue

    4.0
    Created with Sketch.
    from
    PrincessLaPink

    15 years ago

    I realy like this product. It gives you a nice smooth base ready for your eyeshadow. It is a little pricey for the product amount but worth it in my eyes. The only problem i have with the packaging...

    About reviewer (5 reviews)

    Age19-24

    SkinSensitive, Fair

    HairBlond

    EyesBlue

    5.0
    Created with Sketch.
    from
    MyFavoriteWeapon

    15 years ago

    This product is amazing, and one of the best eye shadow primers out there, far better than UDPP. This product goes on smooth but has enough of a stick to it that the eyeshadows come out vibrant but...

    About reviewer (59 reviews)

    Age25-29

    SkinOther, Other, Warm

    HairOther, Wavy, Medium

    EyesOther

    4.0
    Created with Sketch.
    from
    aychan

    15 years ago

    Hm... honestly I don't know if I'd repurchase if I ran out. I didn't even buy it in the first place, I actually got it as a gift from a really awesome friend. I don't usually have any...

    About reviewer (88 reviews)

    Age19-24

    SkinVery Oily, Medium, Warm

    HairBlack, Straight, Coarse

    EyesBrown

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