Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    Jazzylicieux

    15 years ago

    This is definitely the HG of eyeshadow primers! I first got this as a sample from Ulta with a purchase I made from Too Faced and I absolutely love it! Although, I think that this works best for...

    About reviewer (5 reviews)

    Age19-24

    SkinOily, Medium

    HairBrunette

    EyesHazel

    2.0
    Created with Sketch.
    from
    StaticGlamour

    15 years ago

    It does do a good job of keeping the eyeshadow looking good, but is quite expensive and there isnt that much in a tube. Also I find it more difficult to blend my eyeshadow once iv applied...

    About reviewer (7 reviews)

    AgeUnder 18

    SkinCombination, Fair

    HairBlond

    EyesBlue

    4.0
    Created with Sketch.
    from
    pattyo

    15 years ago

    I discovered Too Faced Shadow Insurance from Youtube and was also recommended by a friend. Before making this purchase, I was a user of Urban Decay Primer Potion. UDPP was a great primer,...

    About reviewer (14 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Not Sure

    HairBlack, Straight, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    shawnarawwwrr

    15 years ago

    i used to use UDPP, but it dried/burned my skin so bad i couldnt keep with it. i got this and it works great! doesn't dry my skin at all. only problem is when i got it originally, if i tried to use...

    About reviewer (22 reviews)

    Age19-24

    SkinNormal, Fair, Not Sure

    HairBlack, Straight, Medium

    EyesGreen

    2.0
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    from
    Bsheth86

    15 years ago

    I really wanted to like this and replace my udpp but it's not the same. First of all this has a peculiar smell and I thought maybe mine is old so I tested one at Sephora. However, same smell . This...

    About reviewer (113 reviews)

    Age19-24

    SkinSensitive, Olive, Warm

    HairBrown, Straight, Fine

    EyesBlack

    5.0
    Created with Sketch.
    from
    cmhwi

    15 years ago

    Picked this up at ULTA for $17.50. I already have MAC's Painterly and a small version of UD's Primer Potion. Ladies, if you think a primer is not needed, you may be surprised. My shadows look...

    About reviewer (297 reviews)

    Age

    SkinSensitive, Fair-Medium, Cool

    HairBrown, Straight, Medium

    EyesBrown

    2.0
    Created with Sketch.
    from
    junecats24

    15 years ago

    The packaging of this product is great - UD could learn something here! I found the consistency to be very watery and it didn't seem to stay on my eyelid when I applied it with my finger. I...

    About reviewer (33 reviews)

    Age36-43

    SkinDry, Fair, Cool

    HairBlond, Wavy, Fine

    EyesBlue

    5.0
    Created with Sketch.
    from
    candystripelegs

    15 years ago

    What's not to love? More sanitary than UDPP & you can easily use ALL of the product! Not as thick as Benefit's FYeye, whcih get all crumbly and dried out after a month or two. Since my eyelids...

    About reviewer (251 reviews)

    Age25-29

    SkinCombination, Fair, Neutral

    HairBrunette, Wavy, Fine

    EyesGreen

    5.0
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    from
    jennipenni

    15 years ago

    This primer makes my eyeshadow last all day (and night) without fail. But the part I love best is the packaging -- no wasted product with this tube! And a little goes a long way.

    About reviewer (34 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    reveriepapillon

    15 years ago

    Too Faced Shadow Insurance: WIN! MAC's Prep + Prime for the eyes (I have it in medium) creased right after application of the primer!! Um...! After that happened to a client, unless the client...

    About reviewer (22 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Not Sure

    HairBrown, Wavy, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    rimazima

    15 years ago

    This is THE most amazing shadow primer out there! I have literrally tried everything with my oily eyelids and this product takes the cake. My previous shadow primer was FYeye from Benefit, which...

    About reviewer (16 reviews)

    Age25-29

    SkinCombination, Medium, Not Sure

    HairBrunette, Other, Other

    EyesBrown

    4.0
    Created with Sketch.
    from
    KattyKit

    15 years ago

    I like this stuff. Not love, just like. I find that it does go on a bit oily, especially if you apply too much but a little goes a long way. The packaging beats UDPP by a million. It's a lot more...

    About reviewer (74 reviews)

    Age19-24

    SkinAcne-prone, Fair, Cool

    HairBrunette, Other, Medium

    EyesBlack

    2.0
    Created with Sketch.
    from
    stacybroc

    15 years ago

    I don't like this nearly as much as UDPP. It does go on nice & smooth, however I feel like my lids get oiler than normal thruout the day. So, not much staying power for my shadows & liners. I do...

    About reviewer (14 reviews)

    Age36-43

    SkinAcne-prone, Medium

    HairBlond

    EyesBrown

    5.0
    Created with Sketch.
    from
    B3AUTyxEX0TiC

    15 years ago

    I have UDPP but I wanted to try this as well and it's really not that much different from UDPP. The only thing I hate about this one is that it's a tube and if you're squeezing it a bit hard, a lot...

    About reviewer (99 reviews)

    AgeUnder 18

    SkinSensitive, Fair-Medium

    HairBlack

    EyesBrown

    4.0
    Created with Sketch.
    from
    mochaholic

    15 years ago

    I've been using UDPP for the last couple years, but just really HATED the stupid wand packaging, so I was really looking foward to trying this with Sephora's FF discount. Compared to UDPP, the...

    About reviewer (124 reviews)

    Age25-29

    SkinAcne-prone, Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    Sophiegirl

    15 years ago

    The past few months, as I get older, I notice at the end of the day my eye shadow is tweaked! It is cracked and usually all ends up in the crease of my eyelid. Went to Sephora and they...

    About reviewer (22 reviews)

    Age30-35

    SkinCombination, Other, Not Sure

    HairBrown, Other, Other

    EyesGreen

    5.0
    Created with Sketch.
    from
    eyedoo

    15 years ago

    I have hooded eyes so my eyeshadows always crease. My eyeshadows do not crease with this product. The consistency (when it comes out of the tube) is greasy which makes it easy to glide on all...

    About reviewer (1 reviews)

    Age30-35

    SkinCombination, Fair, Not Sure

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    saffronia

    15 years ago

    I am quite "blessed" with oily eyelids. This, and UDPP have been miracleworkers. I do much prefer the packaging with Shadow Insurance though, so my search for eyeshadow primer has finally...

    About reviewer (47 reviews)

    Age36-43

    SkinSensitive, Fair, Warm

    HairRed, Straight, Fine

    EyesGreen

    4.0
    Created with Sketch.
    from
    Gogogo

    15 years ago

    At the same price as UDPP, this may not enhance the shadows to the extend that Urban Decay's does, but the packaging is SO MUCH BETTER! My eyeshadow still stays in place all day, but it doesn't...

    About reviewer (61 reviews)

    AgeUnder 18

    SkinCombination, Olive

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    illbefloating

    15 years ago

    UDPP is better, but this is close. It does what it should - no creases all day. And, it goes on very easily - no tugging or pulling. The tube is very nice and efficient (hear that, Urban...

    About reviewer (36 reviews)

    Age36-43

    SkinNormal, Fair

    HairBlond

    EyesBlue

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