Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

Created with Sketch.

4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Read more
Write Review

    Reviews

    Reviews

    4.0
    Created with Sketch.
    from
    simba2371

    15 years ago

    This is def worth buying. Packaging is really great. But i feel urban decay primer potion makes eyeshadows more vibrant, But still a great product

    About reviewer (63 reviews)

    Age25-29

    SkinDry, Olive

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    lelestar

    15 years ago

    Wow I'm so glad I bought this product!!! I've dealt with oily eyelids for YEARS and always get that annoying creasing of shadows... I've tried other eye primers, like ones by Clinique, Paula Dorf,...

    About reviewer (14 reviews)

    Age25-29

    SkinCombination

    HairBlond

    EyesBlue

    5.0
    Created with Sketch.
    from
    starlit2100

    15 years ago

    I really like this product. It prevents my eyeshadows from creasing on my oily lids while still allowing me to blend them. It also makes my eyeshadows more vibrant because they have something to...

    About reviewer (39 reviews)

    Age19-24

    SkinVery Oily, Fair-Medium

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    Hoyden

    15 years ago

    HG product! I love this stuff. I wear loose mineral eye shadows & this stuff keeps my eye shadows in place all day long, even when I am working with dogs or working outside. It doesn't...

    About reviewer (13 reviews)

    Age36-43

    SkinSensitive, Fair, Warm

    HairBrown, Straight, Fine

    EyesHazel

    5.0
    Created with Sketch.
    from
    eccentric

    15 years ago

    This is my new HG eye primer. It lets me actually blend my shadows nicely, and it doesn't make my eyelids flake off! IT'S A MIRACLE. The packaging is really convenient, too. I see myself buying...

    About reviewer (23 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBrunette, Wavy, Fine

    EyesBlue

    4.0
    Created with Sketch.
    from
    jeska1182

    15 years ago

    I dont know I tried this product today and it made my shadow blend weird. I had to reapply my makeup like 4times, I was getting frustrated because it just wasn't working!! Maybe I was having a bad...

    About reviewer (6 reviews)

    Age19-24

    SkinCombination, Medium

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    remmy

    15 years ago

    I was a devout user of UDPP for several years until I ran out one day and decided to give this a try. The consistency is a bit creamier and I like that it comes in a tube, much more sanitary than...

    About reviewer (18 reviews)

    Age19-24

    SkinCombination, Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    Kmakie3414

    15 years ago

    This primer is really great. It definitely helps with creasing and fading my eyeshadow looked the same late at night as it did when I first put it on! I love udpp but the packaging is horrible this...

    About reviewer (134 reviews)

    AgeUnder 18

    SkinCombination, Fair, Cool

    HairBrunette, Wavy, Fine

    EyesGreen

    5.0
    Created with Sketch.
    from
    silverbrook

    15 years ago

    I've used UDPP for a few years, the regular version and sin version, and find that I really like Too Faced Shadow Insurance more, and probably because the packaging is so much more logical. I...

    About reviewer (78 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBlack, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    zem137

    15 years ago

    I have had this for a while and have used it, but since I don't wear heavy eye makeup very often I didn't have a chance to really test this stuff till Halloween. I was doing a very frosty 80s...

    About reviewer (29 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium, Warm

    HairBrunette, Wavy, Coarse

    EyesBlue

    2.0
    Created with Sketch.
    from
    mandiluk

    15 years ago

    I usually use UDPP, but figured I'd try something new. SO here it is. It's a little oily when i place it on my lids and takes a while for it to be matte or ready, i guess. I prefer this tubing over...

    About reviewer (208 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBlack, Other, Other

    EyesBrown

    4.0
    Created with Sketch.
    from
    amyfitz

    15 years ago

    I bought this product after seeing UDPP in Europe and arriving back in Australia without buying it and regretting it :( However I have found this product to be fantastic, it keeps my eye make up...

    About reviewer (3 reviews)

    AgeUnder 18

    SkinOily, Fair

    HairBlond

    EyesBlue

    3.0
    Created with Sketch.
    from
    renaissancegirl

    15 years ago

    I got this as a replacement for UDPP and its annoying packaging. It does what it is supposed to do: make e/s colors pop and last all day. But I must admit that if you tend to have dry eyelids (like...

    About reviewer (157 reviews)

    Age30-35

    SkinCombination, Medium, Warm

    HairBlack, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    ramoore2008

    15 years ago

    This is a great product. I have very oily lids and this kept my eyeshadow on for the entire day! I am so excited that my pretty color eyeshadows/liners last all day now. The only down side is the...

    About reviewer (1 reviews)

    Age19-24

    SkinCombination, Dark, Warm

    HairBrunette, Relaxed, Coarse

    EyesBrown

    5.0
    Created with Sketch.
    from
    Caliko

    15 years ago

    I've used UDPP for years following the highly recommended trend for eyeshadow crease. But luckily, after a spontaneous whisk of asking for a sample of SI, I was floored at the major...

    About reviewer (5 reviews)

    Age19-24

    SkinCombination, Medium

    HairBlack

    EyesBlack

    2.0
    Created with Sketch.
    from
    lhooker

    15 years ago

    I purchased this product over my usual UDPP due to its packaging. I returned it shortly after because it caused my eyes to get puffy and itchy, and later dry and scaly on three separate occasions....

    About reviewer (7 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBrunette

    EyesHazel

    4.0
    Created with Sketch.
    from
    1aurac

    15 years ago

    I've tried MAC paint pots and Benefit's creaseless cream shadow and I have to say Too Faced shadow insurance worked the best for preventing creases. As for increasing the pigmentation of eye...

    About reviewer (4 reviews)

    Age25-29

    SkinOily, Medium, Not Sure

    HairBrown, Other, Other

    EyesBrown

    4.0
    Created with Sketch.
    from
    xxxPikadoodlexxx

    15 years ago

    Update 12/14/09 - I give in. I can't live in denial any longer. I've been using UDPP for so long I almost feel like a traitor for saying this, but TFSI has officially replaced UDPP for me. I did a...

    About reviewer (248 reviews)

    Age25-29

    SkinNormal, Fair, Warm

    HairBrunette, Wavy, Coarse

    EyesGreen

    2.0
    Created with Sketch.
    from
    Nesrin

    15 years ago

    I've been using Shadow Insurance for about a year now. For the first 5 months or so, I loved it. It prevented creasing (except in very hot weather or when I was sweating) and my shadows were more...

    About reviewer (8 reviews)

    Age19-24

    SkinOily, Fair-Medium

    HairBlond

    EyesGreen

    5.0
    Created with Sketch.
    from
    graznik

    15 years ago

    This is one of the best primers I've ever used! Obviously, it makes my eyeshadows more intense and they remain so through the day (and night!). On the rare occasions that I haven't washed my make...

    About reviewer (31 reviews)

    Age19-24

    SkinDry, Fair, Warm

    HairBlond, Straight, Medium

    EyesHazel

    Related Searches
    Too Faced / Eye Primer
    Water-proof
    Vitamin E