Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    4.0
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    from
    melaninenriched

    14 years ago

    I really liked this product over the UDPP. To me, it stays on a lot longer and doesn't get greasy as much. I really l like the tube because I can control how much comes out. The wand was sort of a...

    About reviewer (1 reviews)

    Age30-35

    SkinAcne-prone, Other

    HairBlack

    EyesBrown

    5.0
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    from
    prim4tologist

    14 years ago

    I love this! I use it every single day underneath my eyeshadow. It is a bit pricey, but it lasts forever, so I think it is absolutely worth it. It's super easy to blend, it's not greasy, makes...

    About reviewer (31 reviews)

    Age19-24

    SkinCombination, Medium, Not Sure

    HairBrown, Other, Other

    EyesBrown

    4.0
    Created with Sketch.
    from
    Dayday00

    14 years ago

    I would choose this primer instead of my UDPP. It's more easy to blend over it, the colors are brighter and the packaging is a lot better. The only downside: Within a year, Shadow Insurance wasn't...

    About reviewer (53 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBlack, Wavy, Coarse

    EyesGreen

    5.0
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    from
    leverniz

    14 years ago

    This is actually my first eye-primer, but i do love this primer! it really 'seals' my eyeshadow, even when im using the black shadow! it also keeps my eyeliner from smudging, so sometimes i apply a...

    About reviewer (18 reviews)

    Age19-24

    SkinOily, Fair-Medium

    HairBrown

    EyesBrown

    4.0
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    from
    EriBaby1920

    14 years ago

    This has so far been the best primer I have used (packaging combined with price). It has great staying power. However, I have noticed for the summer and those days when you sweat a lot,...

    About reviewer (49 reviews)

    Age19-24

    SkinSensitive, Fair

    HairBrunette

    EyesGreen

    5.0
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    from
    Roksolana

    14 years ago

    Absolutely love it. I have pretty oily eyelids so my eyeshadows would always crease and smudge, especially if I am wearing heavier makeup like going out at night. I hated how my eye makeup would go...

    About reviewer (25 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBlond, Straight, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    Blingbling07

    14 years ago

    I was torn between this and the Urban Decay primer potion, because they both had the same purpose and reviews and everything, except this packaging seemed more... easier to use, plus it was a...

    About reviewer (49 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Not Sure

    HairBlack, Other, Other

    EyesBrown

    2.0
    Created with Sketch.
    from
    Peaches1027

    14 years ago

    This product is a huge disappointment. First, I don't like the squeeze tube. I think it should have an applicator or a wand like UDPP. To apply this I had to squeeze some out on the back of my...

    About reviewer (420 reviews)

    Age36-43

    SkinNormal, Fair-Medium, Neutral

    HairBlack, Straight, Fine

    EyesBrown

    3.0
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    from
    dsweet730

    14 years ago

    Great for eyeshadow hold; however, it did apply greasy onto my lids. EDIT: I highly recommend Urban Decay primer potion over this. It's not as greasy and has better consistency.

    About reviewer (67 reviews)

    Age19-24

    SkinDry, Fair, Warm

    HairBlack, Straight, Fine

    EyesBlack

    4.0
    Created with Sketch.
    from
    skstone

    14 years ago

    I have this, UDPP, & UDPP Sin. Out of the three, this is my least favorite. It does hold my eyeshadows allll day without creasing, but for some reason I like the consistency of UDPP better. The...

    About reviewer (57 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Not Sure

    HairBrunette, Wavy, Medium

    EyesBlue

    2.0
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    from
    bwhite115

    14 years ago

    Makes eyeshadow bolder at first but throughout the day/night it made my eyelids greasy and did not work well.

    About reviewer (20 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairBlack, Wavy, Fine

    EyesGreen

    5.0
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    from
    superlemon

    14 years ago

    This stuff is basically a miracle in a pretty little blue tube. I've never had much luck with eyeshadow - I'd put it on in the morning and by lunch it would all be in one big line in my crease....

    About reviewer (93 reviews)

    Age25-29

    SkinCombination, Fair, Warm

    HairBrown, Wavy, Fine

    EyesBrown

    4.0
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    from
    decoydream

    14 years ago

    My first primer (Would have bought UDPP but i have not found it in Australia) and it definitely held my eyeshadow for the whole day! However you must work fast or the colours become unblendable and...

    About reviewer (191 reviews)

    AgeUnder 18

    SkinAcne-prone, Fair-Medium, Warm

    HairBlack, Relaxed, Medium

    EyesBlack

    4.0
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    from
    PamBevan

    14 years ago

    Like the packaging, very convient for travel packing. The finish is very satin but either I use a bit too little or it dries a little fast. I don't really notice much difference in e/s color when I...

    About reviewer (6 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    4.0
    Created with Sketch.
    from
    mscosmeticfanatic

    14 years ago

    great product. it's a little creamier than the udpp which can be good at times. i prefer this type of squeeze tube packaging because it's a lot more sanitary. it's a wonderful base but if i apply...

    About reviewer (36 reviews)

    Age19-24

    SkinOily, Medium, Warm

    HairBlack, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    tammallama

    14 years ago

    I finally picked this up after all the rants and raves, everywhere it seems! It dries really quickly to a nice satin nude. However, I don't find it makes my shadow's pop as much as using a MAC...

    About reviewer (183 reviews)

    Age25-29

    SkinOily, Medium, Warm

    HairBrunette, Wavy, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    ZoeEli

    14 years ago

    After much waiting i finally bought this last week. I find it works pretty well,although it doesnt make my eye shadow color pop as much as i would like it and the small tube is so expensive!...

    About reviewer (26 reviews)

    AgeUnder 18

    SkinNormal, Fair

    HairBlack

    EyesBlue

    4.0
    Created with Sketch.
    from
    crimsonangel

    14 years ago

    This is actually a pretty good eye primer and gets the job done well. I notice my eye shadow stays on for the whole day, even though I was walking outside in 90 degree weather. As far as making my...

    About reviewer (9 reviews)

    AgeUnder 18

    SkinCombination, Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

    2.0
    Created with Sketch.
    from
    bronislava

    14 years ago

    It does the job, but it separates, into oil and solid, and it is kind of an odd shade for me, a bit too dark for my lid. I'll use it, but will be looking for another when it runs out.

    About reviewer (25 reviews)

    Age30-35

    SkinCombination, Olive

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    gisi21

    14 years ago

    I love that it keeps my eyeshadow on. I accidentally fell asleep with my eye makeup on and the next day my eyeshadow was still in tact. My only problem is that after about a month of using it, it...

    About reviewer (3 reviews)

    Age30-35

    SkinCombination, Medium

    HairBrunette

    EyesBrown

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