76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


2.0
Created with Sketch.

14 years ago

I don't know if it was just my tube, but it separated! No amount of shaking helps. The first squeeze gives me a mixture of oil and product. After that it's fine, but if I have to discard the first...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBlack, Wavy, Medium

EyesBlack



5.0
Created with Sketch.

14 years ago

I just got this, and I love it already! I like that it does what its supposed to. I would definitely recommend this.. I said yes to buying it again, but I may try UDPP next before I buy this...

About reviewer (143 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlond, Curly, Coarse

EyesHazel


5.0
Created with Sketch.

14 years ago

This is the best eye primer I've ever trid. I tried Urban Decay, Clinlic, Benifit before, neither worked on me . but this one works, no eyeshow creaseing at all. I apply at 8AM, and washed it out...

About reviewer (13 reviews)

Age30-35

SkinCombination, Medium

HairBlack

EyesBrown


1.0
Created with Sketch.

14 years ago

First of all, its super oily. My lids were super oily when i used this product! It separates and I got this super greasy stuff all over my face. It also doesn't hold my eyeshadows like it's...

About reviewer (25 reviews)

AgeUnder 18

SkinNormal, Tan, Warm

HairBrown, Wavy, Medium

EyesBrown


4.0
Created with Sketch.

14 years ago

This stuff works for me. It keeps my eyeshadow looking vibrant for 10 hours, and there's no creasing or fading when using this product. I like that it goes on clear and matte rather than shimmery...

About reviewer (29 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
Created with Sketch.

14 years ago

Eye liner & eye shadow does not budge or crease. This is a great primer, but isn't that strong on the under eye for concealer or eye liner. However, I still love it! <3

About reviewer (64 reviews)

AgeUnder 18

SkinDry, Fair, Warm

HairBrown, Relaxed, Medium

EyesBrown


5.0
Created with Sketch.
from

14 years ago

I bought this a few days ago and I've only used it once so far, but I love it! Much prefer it to Urban Decay's Primer, the packaging is better and easier to apply, and a little goes a long way. I...

About reviewer (10 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBlack, Wavy, Fine

EyesBrown


4.0
Created with Sketch.

14 years ago

This primer is good but not the best one for me, maybe it's because i have a oilly lid. I think I shall try a udpp next time, and udpp is more suitable for oilly lid

About reviewer (58 reviews)

Age19-24

SkinSensitive, Fair-Medium, Neutral

HairBlack, Other, Other

EyesBrown


5.0
Created with Sketch.

14 years ago

I just got a sample of this product and boy do i love it! It so smooth and easy to blend onto my eyelid, and my eye shadow stays on forever! I accidently fell asleep with my makeup on & the next...

About reviewer (161 reviews)

Age19-24

SkinNormal, Other

HairBrown

EyesBrown


5.0
Created with Sketch.

14 years ago

Great eye primer which delivers - the eye shadow stays put all day.

About reviewer (85 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesBrown


5.0
Created with Sketch.

14 years ago

This is the third eye primer I have tried and it is by far the best. I used Urban Decay and Smashbox and neither of them could compare. The packaging is so much easier to feel how much is left and...

About reviewer (587 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBlond, Curly, Fine

EyesBlue


5.0
Created with Sketch.

14 years ago

Makes shadow stay on much longer and does NOT crease. SO much better than Urban Decay Primer Potion. Doesn't dry out the skin (UDPP made my eyelids dry and a bit wrinkled looking), the packaging is...

About reviewer (28 reviews)

Age19-24

SkinDry, Fair, Not Sure

HairRed, Straight, Fine

EyesBlue


4.0
Created with Sketch.

14 years ago

I think this product works pretty well! :D After using shadow insurance, my mac eyeliner and eye shadow usually last about 6-7 hours on my oily lids -- and in humid weather! But I think it...

About reviewer (20 reviews)

Age19-24

SkinOily, Fair-Medium

HairBlack

EyesBrown


5.0
Created with Sketch.

14 years ago

Wow. I had always liked this product and used it throughout the fall/winter for keeping my shadows from creasing, but last night, I truly discovered it's magic. It was the first night of summer,...

About reviewer (42 reviews)

Age25-29

SkinNormal, Fair, Not Sure

HairBrown, Other, Other

EyesBrown


5.0
Created with Sketch.
from

14 years ago

i used to use UDPP, but it dried/burned my skin so bad i couldnt keep with it. i got this and it works great! doesn't dry my skin at all. only problem is when i got it originally, if i tried to use...

About reviewer (15 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBlack, Wavy, Medium

EyesGreen


5.0
Created with Sketch.

14 years ago

Love this stuff. I have extremely oily eyes and combined with some nice, quality eye shadow this will last all day and night! Plus you really only need a very little bit so even though you don't...

About reviewer (5 reviews)

Age19-24

SkinAcne-prone, Medium

HairBlack

EyesBrown


4.0
Created with Sketch.

14 years ago

I prefer shadow insurance over UDPP. For one, this tube lasts a long time with just a drop at a time needed. It blends well on the eye lid. I find it offers long lasting wear for eyeshadow...

About reviewer (3 reviews)

Age36-43

SkinCombination, Olive

HairBrunette

EyesBrown


5.0
Created with Sketch.

14 years ago

The perfect eyelid primer to even, smooth, and help eyeshadow glides on effortlessly, crease-proof and lasting! &#9829;

About reviewer (67 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBlack, Straight, Other

EyesBlack


3.0
Created with Sketch.
from

14 years ago

personally, i prefer this better than urban decay better packaging too, i mean UDPP looks cute but this is more practical. better grease-proof effect, nicer texture too. not sure if i will...

About reviewer (9 reviews)

Age19-24

SkinSensitive, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesHazel


2.0
Created with Sketch.

14 years ago

I used this for a while before trying the UDPP. I think that the texture and finish of this is better for oily lids while UDPP is better for drier lids like mine as it is creamier. The pro for this...

About reviewer (211 reviews)

Age19-24

SkinOily, Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown