Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    fashionmerchandisingmajor

    14 years ago

    This is on my must have list. I originally got this as a sample from Sephora while I was actually buying an Urban Decay eye primer for my mother. Needless to say I had never used an eyeshadow...

    About reviewer (28 reviews)

    Age19-24

    SkinOily, Olive, Warm

    HairBlond, Curly, Coarse

    EyesGreen

    5.0
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    from
    desertrose08

    14 years ago

    So I had a rather interesting experience with this product. For the first month I absolutely hated it and vowed to return it to Sephora. I thought I was doing everything right - all the youtube...

    About reviewer (162 reviews)

    Age19-24

    SkinSensitive, Fair-Medium, Neutral

    HairBlack, Curly, Fine

    EyesBrown

    3.0
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    from
    erinisnice

    14 years ago

    This is the only eye shadow primer I've tried, but I do like it. My eye shadow doesn't crease at all. The only problem is, if you use too much it can be very drying. I like that it comes in a...

    About reviewer (7 reviews)

    Age25-29

    SkinSensitive, Fair, Not Sure

    HairBrunette, Straight, Fine

    EyesHazel

    5.0
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    from
    BellamenteDulce

    14 years ago

    I really like this! It keeps my eyeshadow put all day, no creasing at all. Even if I sleep with it on it still looks great in the morning. My only complaint is that sometimes it comes out of the...

    About reviewer (31 reviews)

    AgeUnder 18

    SkinCombination, Fair, Not Sure

    HairBrown, Other, Other

    EyesBlue

    3.0
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    from
    1017

    14 years ago

    UPDATE 1/5/12: With time, I have changed my mind. TFSI feels a bit too slick when I apply these days. And now that UD Primer Potion has changed it's packaging, I don't have that scratchy doe...

    About reviewer (1298 reviews)

    Age30-35

    SkinSensitive, Fair-Medium, Neutral

    HairBrunette, Wavy, Fine

    EyesBrown

    5.0
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    from
    island_honey

    14 years ago

    This eyeshadow primer is amazing. I have always used a cream eyeshadow for a primer. I was using MAC's Paint Pot and I was happy with it. However, I hate that I'm not able to use the entire pot...

    About reviewer (141 reviews)

    Age25-29

    SkinCombination, Tan, Not Sure

    HairBrunette, Other, Other

    EyesBrown

    5.0
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    from
    shirlz_is

    14 years ago

    I need an option that says ‘HELLS YEAH!’ under ‘Would you buy this product again?’, this is FANTASTIC! I have atrociously greasy eyelids that caused me so much pain. I took to putting on 2...

    About reviewer (9 reviews)

    Age19-24

    SkinDry, Fair, Neutral

    HairBlack, Straight, Fine

    EyesBlack

    4.0
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    from
    breebree89

    14 years ago

    A great eyeshadow primer. I have used UDPP, but it dried up real fast and so I decided to try this, glad I did :) The packaging is great, a tube you can squeeze so you can control the amount of...

    About reviewer (63 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairBrunette, Straight, Fine

    EyesBrown

    5.0
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    from
    Steph0430

    14 years ago

    Best eye primer out there

    About reviewer (4 reviews)

    Age19-24

    SkinVery Oily, Olive, Not Sure

    HairBlack, Other, Other

    EyesBrown

    5.0
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    from
    lexisisbetter

    14 years ago

    I don't know what I did with my life before I discovered the magic of eyeshadow primer. Too Faced is my absolute favorite amongst all the brands that I've tried. It goes on smoothly and makes my...

    About reviewer (36 reviews)

    Age19-24

    SkinCombination, Fair

    HairRed

    EyesHazel

    4.0
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    from
    Tygerlilee84

    14 years ago

    I really with there was a spot to put "maybe repurchase". My only complaint with this is that it separates. I try shaking it up but it doesn't totally fix the problem. I just have to hold the...

    About reviewer (698 reviews)

    Age25-29

    SkinAcne-prone, Fair, Neutral

    HairRed, Wavy, Other

    EyesBrown

    2.0
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    from
    Kittystar

    14 years ago

    I bought this after reading many reviews from both UDPP and this shadow insurance. I like the packaging because it comes in a tube versus the UDPP. More sanitary and it does help to prolong the...

    About reviewer (9 reviews)

    Age30-35

    SkinSensitive, Fair

    HairBlack

    EyesBrown

    5.0
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    from
    lashes4days

    14 years ago

    This stuff is AWESOME!!! In terms of how it works I would say this and Urban Decay Primer Potion are equal but the packaging is what makes it better. You don't waste anything and you need so...

    About reviewer (5 reviews)

    Age19-24

    SkinOily, Olive, Cool

    HairBrunette, Curly, Coarse

    EyesBrown

    5.0
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    from
    Cadensmom06

    14 years ago

    the best primer i've used! love the packaging (much better than UDPP) for sure! this stuff lasts a long time and doesnt dry out. loving it.

    About reviewer (33 reviews)

    Age25-29

    SkinSensitive, Fair-Medium

    HairBrunette

    EyesBrown

    4.0
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    from
    rapunzelfalls

    14 years ago

    I really like this product. Its very similar to the UDPP and the KVDP (Kat Von D Primer). It helps your shadows stay without creasing or smudging. All the good stuff primers are suppose to do. Like...

    About reviewer (31 reviews)

    AgeUnder 18

    SkinDry, Tan, Warm

    HairBlond, Straight, Fine

    EyesBlue

    5.0
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    from
    rickisyed

    14 years ago

    whoa, my eyeshadow does not budge with this stuff, its like cement (in a good way). I really like this, maybe a little better than UDPP because its a little more beige in color and I prefer the...

    About reviewer (1387 reviews)

    Age25-29

    SkinVery Oily, Tan, Warm

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    devildoll133

    14 years ago

    I honestly LOVE this product because it keeps any eyeshadow I put on, whether it is pigment eyeshadow or just "normal" eyeshadow, just put. It stays in place, for more than 12 hours, and there is...

    About reviewer (155 reviews)

    Age30-35

    SkinCombination, Fair, Warm

    HairBlack, Straight, Medium

    EyesBlue

    4.0
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    from
    BritRose

    14 years ago

    I got this in a kit and didn't use it for months... what a pleasant surprise when I did! This worked better than my UDPP, which I'd thought was the gold standard - at a fraction of the price. What...

    About reviewer (43 reviews)

    Age36-43

    SkinCombination, Fair

    HairBlond

    EyesBlue

    5.0
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    from
    neveranaddict

    14 years ago

    This product is amazing! It does what it says - makes eye shadows last, helps prevent unwanted smudging, has a neutral color that doesn't conflict with the skin color, it's very very good. However...

    About reviewer (155 reviews)

    Age19-24

    SkinCombination, Fair, Cool

    HairOther, Curly, Fine

    EyesBrown

    5.0
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    from
    LimaLim

    14 years ago

    I bought this product after reading reviews on here. I can't wear liquid foundation and use Smashbox Halo powder. I was finding that the shadow would fade on my lids despite priming and powdering...

    About reviewer (41 reviews)

    Age25-29

    SkinOther, Olive

    HairBrunette

    EyesBrown

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