Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    1.0
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    from
    kblakes

    14 years ago

    Normally I used UDPP but decided to try this because the tube is much better. Unfortunately my shadows fade away and crease after about 4 hours. I can sleep in my UDPP and have it look good when I...

    About reviewer (16 reviews)

    Age25-29

    SkinSensitive, Fair, Cool

    HairBrunette, Straight, Fine

    EyesHazel

    5.0
    Created with Sketch.
    from
    hancam1030

    14 years ago

    This is the first eye primer I have ever bought. It's a little pricey, but it's totally worth it. It's easy to blend and dries really fast. I don't find it oily at all. I've had it for a few months...

    About reviewer (60 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Wavy, Medium

    EyesBlue

    4.0
    Created with Sketch.
    from
    Kiruby82

    14 years ago

    I got this aproximately a year and a half ago. I used it for a long time. At first i loved it!! No creasing in 12-16 hrs. Good consistency, doesn't make the blending process difficult, it leaves a...

    About reviewer (27 reviews)

    Age25-29

    SkinCombination, Fair, Warm

    HairRed, Curly, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    nvioushair

    14 years ago

    I choose this over Urban Decay's eye primer because you get a little more bang for your buck! Just because the way the packaging is with the Urban Decay you get so much product that is stuck inside...

    About reviewer (3 reviews)

    Age25-29

    SkinNormal, Fair-Medium

    HairBlond

    EyesHazel

    5.0
    Created with Sketch.
    from
    MsTodman

    14 years ago

    I use this product daily! I even use it when Im not wearing shadow to control eyelid oil. The packaging is functional and makes good sense over the popular UDPP. And one tube lasts up to a year...

    About reviewer (18 reviews)

    Age30-35

    SkinNormal, Dark, Warm

    HairBlack, Kinky, Coarse

    EyesBrown

    4.0
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    from
    June187

    14 years ago

    I've never worn a shadow primer and this came with the insurance policy set. (smart on their part) I like this product because it works for me. I have dry sensitive acne prone skin and it doesn't...

    About reviewer (18 reviews)

    Age25-29

    SkinSensitive, Fair, Neutral

    HairRed, Wavy, Medium

    EyesGreen

    5.0
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    from
    kristin_dee

    14 years ago

    For years I was a die hard UDPP addict. I didn't think anything out there compared....I was wrong!! Last week I dropped my UDPP and broke the bottle. The primer dried up within a week. I then...

    About reviewer (28 reviews)

    Age30-35

    SkinNormal

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    shannyn07

    14 years ago

    Between this and Urban Decay's Primer Potion, I prefer this one. I have monolids, so I need primer to keep my liquid eyeliner on, and this does the trick. It makes my liner last throughout the day...

    About reviewer (19 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    swaugerc

    14 years ago

    I received a sample of this over a year ago, and never used it. STUPID!! I recently started using loose mineral eyeshadow and I was having major problems with fallout and eye irritation. I did...

    About reviewer (5 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium, Neutral

    HairBlond, Wavy, Medium

    EyesBlue

    5.0
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    from
    Jolene5329

    14 years ago

    UPDATE: 01/21/11 - I have completely changed my mind about this product. I evidently was applying it too thick. I now am putting just a small amount on with my pinky finger and patting it. NOW...

    About reviewer (15 reviews)

    Age44-55

    SkinCombination, Fair-Medium

    HairBrunette

    EyesGreen

    5.0
    Created with Sketch.
    from
    TeHNyboR

    14 years ago

    I definitely favor this over my UDPP! The packaging is more practical, and it's better for contact users, or people who rub their eyes a lot. Hands down my favorite.

    About reviewer (396 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBlack, Wavy, Coarse

    EyesGreen

    5.0
    Created with Sketch.
    from
    CrimeKisses

    14 years ago

    This was my first eyeshadow primer. I ended up choosing it over Urban Decay's Primer Potion because of the packaging. The squeeze tube just makes more sense than the Primer Potion applicator, and...

    About reviewer (15 reviews)

    Age19-24

    SkinDry, Fair

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    ImYourFavoriteDrug

    14 years ago

    This is a great primer that comes from a squeeze tube. MY eyeshadow lasts all day, and the color neutralizes my lid. It can be oily sometimes but not often.

    About reviewer (339 reviews)

    Age25-29

    SkinCombination, Fair, Neutral

    HairBlond, Other, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    Phanatical28

    14 years ago

    I received Shadow Insurance as a sample in a huge Sephora VIB pack, and immediately fell in love. At first I was weary, since for the past few years I'd been a UDPP devotee, but on a relaxed night...

    About reviewer (287 reviews)

    Age19-24

    SkinNormal, Fair-Medium, Warm

    HairBrown, Straight, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    emivnc

    14 years ago

    I suffer from major creasing because my lid area is quite small and overlaps when I blink. For this reason, I can't use even BeneFit Creaseless Cream shadows without creasing by the end of the day....

    About reviewer (52 reviews)

    Age30-35

    SkinSensitive, Fair, Warm

    HairBrunette, Straight, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    CathleenM

    14 years ago

    Great product, not a crease in sight when I use this, nor does my eyeshadow fade with it. I work 10 hour days and when I get home my eyeshadow still looks good as new. The only time I ever have a...

    About reviewer (21 reviews)

    Age25-29

    SkinCombination, Fair, Warm

    HairRed, Straight, Fine

    EyesBlue

    5.0
    Created with Sketch.
    from
    normaestrada19

    14 years ago

    So my first love with eyeshadow primers was the much sought after UDPP and I still do love it BUT the packaging is just so dang wasteful! True they have revamped it with the wand being curved at...

    About reviewer (83 reviews)

    Age25-29

    SkinVery Oily, Fair-Medium

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    mongolhoney

    14 years ago

    great product, my eyeshadow lasts all day long

    About reviewer (29 reviews)

    Age19-24

    SkinCombination, Tan, Not Sure

    HairBlack, Wavy, Coarse

    EyesBlack

    5.0
    Created with Sketch.
    from
    gracejones

    14 years ago

    Great product! Delivers the results it promises, my eye shadow stayed on all day for the first time in my life without creasing nor melting off. HG primer for eyeshadow!

    About reviewer (74 reviews)

    Age30-35

    SkinCombination, Fair

    HairBlack

    EyesHazel

    5.0
    Created with Sketch.
    from
    obzessd

    14 years ago

    LOVE this. I have both this and the UDPP, and while both are excellent and make eyeshadows really pop and last all day, I have to give the edge to TFSI b/c: 1) Much better packaging. I really...

    About reviewer (368 reviews)

    Age30-35

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

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