Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    4.0
    Created with Sketch.
    from
    sunkissedbaby00

    14 years ago

    After going back and forth with TFSI and UDPP, I think I prefer this product. I find it easier to work with since it is a bit more liquid than UDPP which makes it easier to spread over my eyelid. ...

    About reviewer (9 reviews)

    Age25-29

    SkinSensitive, Fair, Not Sure

    HairBrunette, Straight, Fine

    EyesHazel

    5.0
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    from
    StephyStapler

    14 years ago

    This is an amazing product. I bought a tube of this a very long time ago, and i use eyeshadow pretty often. This tube has lasted me for almost a year. You dont need much of the product at all, and...

    About reviewer (10 reviews)

    AgeUnder 18

    SkinDry, Fair, Neutral

    HairBlond, Other, Medium

    EyesGreen

    3.0
    Created with Sketch.
    from
    cassiecate

    14 years ago

    I like the packaging, that's why I bought this. Squeeze tube is nicer than UDPP wand/bottle. Mine separated (from Sephora, I've noticed this a lot lately with their stuff) but I religiously shake...

    About reviewer (29 reviews)

    Age25-29

    SkinNormal, Fair, Cool

    HairBrown, Wavy, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    Aryia

    14 years ago

    This is a good eyeshadow primer, but not great - at least not for me. My eyeshadow will crease some during the day when using this primer :\ Will not buy this again.

    About reviewer (13 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesGreen

    4.0
    Created with Sketch.
    from
    leoisillon

    14 years ago

    The staying power of this product is great. It truly helps your shadows last all day long. I didn't care for the consistency of the product. It's quite oily. I already have oily lids. I does blend...

    About reviewer (222 reviews)

    Age25-29

    SkinSensitive, Olive, Neutral

    HairBlack, Wavy, Coarse

    EyesBlack

    5.0
    Created with Sketch.
    from
    lazypile

    14 years ago

    I use both this and Urban Decay's Primer Potion and I don't notice a difference in their performance. Both make my eyeshadow last all day with no creasing. By all day I mean starting at 4 or 5 that...

    About reviewer (143 reviews)

    Age25-29

    SkinCombination, Fair, Not Sure

    HairRed, Wavy, Other

    EyesHazel

    5.0
    Created with Sketch.
    from
    teregb

    14 years ago

    I've been using Too Faced Shadow Insurance as a primer for almost a week. I used it with cream eyeshadow from Benefit and powder eyeshadows from MAC and Inglot. After 15 hours of serious workday -...

    About reviewer (8 reviews)

    Age30-35

    SkinCombination, Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    sugarbombed

    14 years ago

    I discovered this product when I got a free sample from Sephora, and it lasted me such a long time before I decided to go and buy the full sized one. I love this product. It makes my eye shadow...

    About reviewer (14 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBrown

    EyesHazel

    5.0
    Created with Sketch.
    from
    foxyvoxy

    14 years ago

    I love this more than all of my other eyeshadow primers put together. Have tried UDPP, NARS, LORAC (apparently I only try primers that are all capital letters) -- oh yeah, and Smashbox. I always...

    About reviewer (2 reviews)

    Age36-43

    SkinOther, Other, Cool

    HairBrunette, Other, Other

    EyesGreen

    5.0
    Created with Sketch.
    from
    LisaMarie14

    14 years ago

    I love this product. I use it every day. It makes my eye shadow stay put for my 13 hour work days, NO creasing and NO fading throughout the day. It is awesome. I have also tried UDPP and I found it...

    About reviewer (2 reviews)

    Age30-35

    SkinOily, Fair-Medium

    HairBlond

    EyesBrown

    1.0
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    from
    violetmist

    14 years ago

    I'm on the hunt for a replacement for this. The product separates into 2 parts - a watery silicone and a pigmented cream. Since it is in a tube, I try to squish it to mix them together and...

    About reviewer (547 reviews)

    Age36-43

    SkinNormal, Fair-Medium, Neutral

    HairBlond, Wavy, Fine

    EyesBlue

    3.0
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    from
    SamanthaJustine

    14 years ago

    I wish there was a maybe for the "would you buy this product again". I am truly on the fence. At times it works really great for my oily lids and other times it creases as if I had on no primer.

    About reviewer (45 reviews)

    Age30-35

    SkinAcne-prone, Fair-Medium, Cool

    HairBrunette, Straight, Medium

    EyesHazel

    5.0
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    from
    GlamZebraXO

    14 years ago

    The best shadow primer! I even use it under liner only because I know it won't budge for the day. You only need a tiny dab. I love it much more then Urban Decay's shadow primer.

    About reviewer (24 reviews)

    Age19-24

    SkinNormal, Medium, Neutral

    HairBrunette, Wavy, Medium

    EyesBlue

    4.0
    Created with Sketch.
    from
    starrysim

    14 years ago

    Shadow Insurance is definitely an improvement over no primer at all, but it's just a mediocre primer, and I wouldn't re-purchase. It does work to keep shadow from fading, about the same or maybe a...

    About reviewer (625 reviews)

    Age25-29

    SkinNormal, Fair-Medium, Cool

    HairBrown, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    smn864

    14 years ago

    This works absolutely fine, though I think I still like Urban Decay better (with the exception of the wand used with UD which I do not like). Re: some comments about the liquid that comes out of...

    About reviewer (23 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Straight, Medium

    EyesBrown

    2.0
    Created with Sketch.
    from
    rallu

    14 years ago

    I usually use Urban Decay primer but I thought I would give this a try. This one feels more wet and oily and it makes my shadow still crease a little. It was a gift from Sephora so I threw it away...

    About reviewer (457 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Straight, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    beccacat96

    14 years ago

    I have only a sample of this from Sephora from about 1 and a half months ago and I still have a long way to go in the little sample jar! I loove this product. you need the tiniest little bit to...

    About reviewer (1 reviews)

    AgeUnder 18

    SkinOily, Fair-Medium

    HairBrunette

    EyesBlue

    5.0
    Created with Sketch.
    from
    aurora1793

    14 years ago

    Great eyeshadow primer base, comparable to UD Primer Potion, but the squeeze tube packaging (although nothing particularly special or pretty to look at) is very effective at keeping the product...

    About reviewer (1 reviews)

    Age19-24

    SkinOther, Other, Warm

    HairBrunette, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    DrTierraFierce

    14 years ago

    Okay so this was my first eyeshadow primer I ever bought I bought it from Sephora and wa told that this was the best and I am very impressed. I bought it because when I where the matte eyeshadows...

    About reviewer (119 reviews)

    Age19-24

    SkinNormal, Fair-Medium, Warm

    HairBrown, Straight, Medium

    EyesBrown

    3.0
    Created with Sketch.
    from
    fatisil

    14 years ago

    EDIT: I can't explain why, but after a week of using it, it became oily... It's not because of the temperature, since it's been cold... But it ruined my make up on a wedding, so now I officially...

    About reviewer (19 reviews)

    Age25-29

    SkinCombination, Fair

    HairBrunette

    EyesHazel

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