76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


4.0
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14 years ago

I love this stuff. A little goes a long way with this primer. I like that it is a flesh tone because it actually evens out the color of the skin on my eyelid. It dries very quickly, and keeps...

About reviewer (39 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrunette, Other, Medium

EyesBrown



3.0
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14 years ago

I'm not sure whether it's only my one or whether it is the same with all the Too Faced Shadow Insurance, for some reason with my tube the liquid/oil seperates from the rest of the contents and this...

About reviewer (491 reviews)

Age19-24

SkinNormal, Medium, Neutral

HairBlack, Straight, Fine

EyesBrown


3.0
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14 years ago

I bought this primer as a cheaper alternative to my beloved nars eyelid primer since i had heard mostly great reviews on this, many people also compared the too faced and nars primers with some...

About reviewer (55 reviews)

Age19-24

SkinSensitive, Olive, Warm

HairBlack, Other, Other

EyesBrown


4.0
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14 years ago

just need a little drop and it works wonders

About reviewer (13 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBlue


5.0
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14 years ago

I know I'm just one of many who feel as though this is the only eyeshadow primer you'll ever need. A little goes a long way. You can have the same container for ever if you don't overuse it. It...

About reviewer (22 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesBrown


2.0
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14 years ago

I got a tube of this in a holiday 2010 palette. At first I liked using it with the eyeshadows in the palette because I had never used an eyeshadow primer before and I definitely did notice easier...

About reviewer (52 reviews)

Age19-24

SkinSensitive, Tan

HairBrunette

EyesBrown


4.0
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14 years ago

First of all I do not wear a whole lot of eye makeup or complicated makeup. I usually wear about two or three shades for 6 to 8 hours at a time. Usually, without a primer I lose color within 2 or...

About reviewer (75 reviews)

Age

SkinOily, Deep Dark, Not Sure

HairBrown, Kinky, Coarse

EyesBlack


5.0
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14 years ago

This review is coming from someone with super oily eyelids that any eyeshadow cannot last for more than two or three hours. I bought this product as an impulse at Ulta because I heard, read, and...

About reviewer (12 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBlack, Straight, Medium

EyesBrown


3.0
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14 years ago

I've tried several different products - hated the UDPP, loved, loved, loved Lorac but got a rash on my lids, and Bare Escentuals was even worse with the rash. This, I like almost as much Lorac...

About reviewer (409 reviews)

Age44-55

SkinVery Dry, Fair

HairBlond

EyesBrown


5.0
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14 years ago

I got the first one about a year ago... I just love it!!! I wear it everyday and my shadows stay in place ALL DAY LONG!!!! (and I mean more than 15 hours). I've heard about other eye primers,...

About reviewer (22 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBrunette, Wavy, Coarse

EyesBrown


5.0
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14 years ago

Holy grail product - I wear this every day without fail. Keeps your shadow, from neutral to bold, lined or unlined, in place, whatever you throw at it. I also use it alone, to keep my eyelids...

About reviewer (135 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBrunette, Straight, Fine

EyesHazel


5.0
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14 years ago

This is a much better product than UDPP. I haven't had any issues with it separating and it keeps my shadow in place all day. I also love that you can squeeze ever last bit out of the tube. UDPP...

About reviewer (133 reviews)

Age30-35

SkinDry, Fair, Neutral

HairRed, Straight, Fine

EyesBrown


5.0
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14 years ago

This is good stuff. My one problem is that it separates. The product is too thick to be able to shake and kneading it hasn't really worked for me, and I hate squeezing out the unmixed part because...

About reviewer (18 reviews)

Age19-24

SkinDry, Fair-Medium, Neutral

HairBrunette, Curly, Coarse

EyesBrown


5.0
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14 years ago

I'm extremely pleased with this product! I have very oily skin and my eye lids tend to get very oily as well. I have had this product on for almost 12 hours and I have not seen one crease. This...

About reviewer (6 reviews)

Age25-29

SkinOily, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


1.0
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14 years ago

*Changing my original 2011 review* after using a few weeks there was creasing and eye shadow fading. Urban Decay is my HG eye shadow primer- in the original purple tube. I have been using UD for a...

About reviewer (12 reviews)

Age44-55

SkinCombination, Medium Brown, Cool

HairOther, Kinky, Coarse

EyesBrown


5.0
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14 years ago

I purchased both this and Urban Decay Primer Potion, and ended up returning the UDPP. I use this every single day and it has done wonders for my eyeshadows! It never creases or gets oily, and it...

About reviewer (13 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Not Sure

HairBlond, Curly, Fine

EyesBlue


1.0
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14 years ago

I had really high hopes for this product, but sadly it did not live up to the hype and my own expectations. I don't know if it's the nature of the product, but right when I squeezed the tube, there...

About reviewer (14 reviews)

Age25-29

SkinCombination, Olive

HairBrown

EyesBrown


5.0
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14 years ago

It just simply works. I have rather oily eyelids and hooded eyes and TFSI keeps my e/s intact for 12+ hours. I have tried other primers (Art Deco, NYX, ELF and ELF mineral) and this one is the...

About reviewer (18 reviews)

Age19-24

SkinOily, Fair, Not Sure

HairBlond, Wavy, Medium

EyesBlue


5.0
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14 years ago

This works exactly as it's supposed to on my dry skin/not-especially-oily eyelids. It does bother me that the product separates sometimes, but it's not too much of a hassle to squeeze it all around...

About reviewer (7 reviews)

Age19-24

SkinNormal, Medium

HairBrunette

EyesHazel


4.0
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14 years ago

Primers I have used thus far: UDPP, Loreal Decrease, and TFSI. Of the 3, Loreal Decrease was the worst. I regret wasting money on a cheaper eye primer. In terms of quality and...

About reviewer (13 reviews)

Age19-24

SkinDry, Fair-Medium

HairBlack

EyesBrown