Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    greenelady

    13 years ago

    I used to hate this primer! Everytime I tried it my eyeshadow slid and creased! I vowed to always use my beloved UDPP and never use this again. My, how things change!!! I bought a Too Faced...

    About reviewer (23 reviews)

    Age30-35

    SkinAcne-prone, Dark, Warm

    HairBrown, Kinky, Coarse

    EyesBrown

    5.0
    Created with Sketch.
    from
    dreamsandreverie

    13 years ago

    This product is a lifesaver to my eyeshadows. Without it, my eyeshadow will always crease and fade within ten minutes. It doesn't matter which brand or type of eyeshadow - it will be a mess. ...

    About reviewer (11 reviews)

    Age19-24

    SkinSensitive, Fair-Medium, Not Sure

    HairBrown, Other, Medium

    EyesGray

    5.0
    Created with Sketch.
    from
    OrangeandWhiteTigerLilly

    13 years ago

    I love this primer! I put this on and it makes my eyeshadow last up to 6 hours and my eye shadow does not crease! Also, you do not have to apply a large amount of the primer a little goes a long way!

    About reviewer (8 reviews)

    Age25-29

    SkinOther, Other

    HairOther

    EyesOther

    2.0
    Created with Sketch.
    from
    mrsfnulnu

    13 years ago

    Mine separated in the tube and no matter how much I try, I can't mix it adequately. It's not even old. Even before it got so separated, it actually seemed to make my eyelids more oily. The Urban...

    About reviewer (8 reviews)

    Age36-43

    SkinCombination

    HairBrown

    EyesBlue

    3.0
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    from
    lilblue10

    13 years ago

    I really liked this at first, this was the first primer I tried and it made my eyeshadows so vibrant and they stayed put all day, but after a month or so the product separated, it was really oily...

    About reviewer (83 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairSilver, Kinky, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    NushKat

    13 years ago

    I love this product, I find myself reaching for it more than my Urban Decay Primer Potion. I don't have oily eyelids or dry eyelids in general, but I do find that on hotter days I do get a bit of...

    About reviewer (2 reviews)

    Age19-24

    SkinCombination, Olive

    HairBrunette

    EyesBrown

    3.0
    Created with Sketch.
    from
    xosandy

    13 years ago

    Too faced shadow insurance is okay. It isn't a miracle worker and I wouldn't count on it if you want your eye makeup to last you all day. It does the job for a few hours but begins to crease after...

    About reviewer (155 reviews)

    Age19-24

    SkinCombination, Medium, Warm

    HairBlack, Straight, Fine

    EyesBrown

    1.0
    Created with Sketch.
    from
    darkmist

    13 years ago

    Ugh this did not work for me at all. I finished up my UDPP so I thought I'd give the TFSI a try since there were so many good reviews. With the TFSI, my eyeshadow started creasing around 3 hours...

    About reviewer (41 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBlack, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    livieTree

    13 years ago

    I bought this a long ass time ago and I am still on my first tube. This little this lasts forever! I use it at least 4-5 times a week and on special events and holidays I use it on all my sisters...

    About reviewer (7 reviews)

    Age19-24

    SkinDry, Fair, Neutral

    HairBrown, Curly, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    twocentsworth

    13 years ago

    No creases, shadow sticks like glue and lasts all day. I find that sometimes the cream separates though so there is a clear fluid in the tube aswell. Not sure if this is normal, maybe mine is just...

    About reviewer (61 reviews)

    Age25-29

    SkinDry, Fair, Warm

    HairBlond, Wavy, Medium

    EyesGreen

    5.0
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    from
    anniethealchemist

    13 years ago

    Nothing new to say. This is definitely my HG eyeshadow primer! With it, my eye make up lasts all day long!

    About reviewer (6 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Curly, Fine

    EyesBrown

    3.0
    Created with Sketch.
    from
    luckypenny68

    13 years ago

    This is a good product without a doubt, it does what it is supposed to do which is to make eyeshadow last longer and more vibrant. There is virtually no smell to it, and it feels soft, creamy and...

    About reviewer (81 reviews)

    Age44-55

    SkinCombination, Olive, Cool

    HairBrown, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    sheltielov3r

    13 years ago

    I dont think i Need this so iono why i purhcased it prolly becuase of the hype becuz i dont even use eyehsadow and i only use liquid eyeliner which you dont really need shadowh primer but i like...

    About reviewer (29 reviews)

    Age19-24

    SkinNormal, Fair

    HairBlack

    EyesBlack

    1.0
    Created with Sketch.
    from
    TheGoodSwan

    13 years ago

    Sadly, this had the same effect on my as UDPP. It was way too oily for my already oily lids. It caused major creasing on my lids - way worse than with no product at all. I did like the packaging...

    About reviewer (31 reviews)

    Age30-35

    SkinNormal, Medium, Neutral

    HairRed, Wavy, Coarse

    EyesBlack

    2.0
    Created with Sketch.
    from
    bernW

    13 years ago

    the raves on this products are good so I decided to buy it. It may have helped my eye shadow stay on for longer and prevented the creasing but I didn't notice the colours of the eyeshadow pop...

    About reviewer (2 reviews)

    Age25-29

    SkinOily, Medium, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    HollywoodIceQueen

    13 years ago

    Packaging is ok, but the product doesn't stay on as good as the urban decay primer potion does, or keep it looming fresh like udpp

    About reviewer (28 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBrunette

    EyesBlue

    1.0
    Created with Sketch.
    from
    11236

    13 years ago

    This product did not do a thing to help my shadows last longer. After a few hours of application my eyeshadows creased and my lids were extremely oily. I don't understand the popularity and...

    About reviewer (3 reviews)

    Age19-24

    SkinAcne-prone, Dark, Not Sure

    HairBrunette, Relaxed, Fine

    EyesBlack

    1.0
    Created with Sketch.
    from
    Seattlemama

    13 years ago

    I have used UDPP for years and I love that product as it works really well for my oily lids. However, I can't stand the cheapo packaging of UDPP. The goofy top ornament thingy is always cracking...

    About reviewer (556 reviews)

    Age36-43

    SkinSensitive, Fair, Warm

    HairBlond, Curly, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    iamandaa

    13 years ago

    Price: $18 is very good for a great primer! Wear: does not crease even after 5 hours of wear, great product! if you can i suggest you try it. best investment ever made for your eye shadows.

    About reviewer (40 reviews)

    Age19-24

    SkinSensitive, Fair, Not Sure

    HairRed, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    birdybee

    13 years ago

    This is my HG primer. It applies smoothly and keeps my shadow vibrant and crease free all day. The packaging is a nice squeeze tube that is easy to work with.

    About reviewer (96 reviews)

    Age25-29

    SkinNormal, Fair-Medium, Cool

    HairBrunette, Wavy, Coarse

    EyesBrown

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