Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    JulieRL

    13 years ago

    My HG e/s primer. Makes my e/s last all day and never creases on me. It's also surprisingly smooth and not drying. I love it! Will repurchase for sure!

    About reviewer (37 reviews)

    Age19-24

    SkinOther, Fair-Medium, Not Sure

    HairBrown, Wavy, Medium

    EyesBrown

    5.0
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    from
    misslu990

    13 years ago

    I originally got this at sephora in a 500 pt gift set. Loved it so I bought the full size version. My eyeshadows last a long time with this & never any creases. plus a little goes a long way AND...

    About reviewer (164 reviews)

    Age19-24

    SkinSensitive, Fair-Medium, Neutral

    HairBrunette, Wavy, Fine

    EyesHazel

    5.0
    Created with Sketch.
    from
    KandEandS

    13 years ago

    I work shift work from the moment i put my eyeshadow together and later after 12 hrs eyeshadow still there looking the same as it was 12 hrs ago. I always recommend this to my friends. Ive been...

    About reviewer (34 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
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    from
    BlueLaTifa

    13 years ago

    LOVE IT! Makes the eye shadow last all day, without creasing! And it is pretty cheap too :) Very satisfied, and will buy again anytime!

    About reviewer (11 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairBlond, Other, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    Kimberlyj33110

    13 years ago

    An SA recommended this to me before my wedding in Jamaica, and it did what it was supposed to do. It kept my shadow crease free and looking fresh for hours and hours. Love it!! The best part? You...

    About reviewer (87 reviews)

    Age25-29

    SkinDry, Fair-Medium, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
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    from
    rsa1991

    13 years ago

    This keeps eyeshadow on for hours without creasing, washes off well with makeup remover and you only need the tiniest amount for each use. just as good as UD primer potion and better packaging....

    About reviewer (72 reviews)

    Age19-24

    SkinDry, Olive, Not Sure

    HairBrunette, Wavy, Fine

    EyesHazel

    1.0
    Created with Sketch.
    from
    tybanks

    13 years ago

    Other than it being packaged very well, this did not work for me. I have very hooded eyes and i'm still in search for my HG shadow primer. I ended up giving this to my mom.

    About reviewer (3 reviews)

    Age30-35

    SkinDry, Fair, Cool

    HairBlond, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    kawaita

    13 years ago

    After debating between Too Faced Shadow Insurance eyeshadow primer and Urban Decay's Primer Potion, I gave this one a try seeing as the UD one seemed harder to get the primer out of the tube. The...

    About reviewer (7 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Neutral

    HairBlack, Straight, Medium

    EyesBlack

    5.0
    Created with Sketch.
    from
    ohheyitsgina

    13 years ago

    Excellent product. It’s rare to find a product that does what it says it will. I’ve never had any creasing issues with it. I’ve also been using the same tube every day for over a year, and it’s...

    About reviewer (2 reviews)

    Age25-29

    SkinCombination, Fair, Cool

    HairBrunette, Wavy, Other

    EyesHazel

    4.0
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    from
    Momeramas

    13 years ago

    I know that many people say that Urban Decay Primer Potion is better, but I prefer this brand because for me, it works just as well. I prefer the packaging (little tube). Yes, I bought the huge...

    About reviewer (89 reviews)

    Age44-55

    SkinDry, Fair-Medium, Not Sure

    HairBrunette, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    Kris0218

    13 years ago

    Man... I really didn't want to add another product to my regime, but I got a free sample of this at Ulta and it is just too awesome -- now I am hooked. My eyelids seem to EAT eyeshadow. It melts,...

    About reviewer (80 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Warm

    HairBlond, Wavy, Fine

    EyesBlue

    4.0
    Created with Sketch.
    from
    aljeca

    13 years ago

    This is the first eyeshadow primer I have ever owned so I don't have anything to compare it to... other than concealer.. It works really well IMO, I was blown away when I first started using it at...

    About reviewer (22 reviews)

    Age25-29

    SkinAcne-prone, Fair, Warm

    HairBrown, Wavy, Fine

    EyesHazel

    5.0
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    from
    lechickpea

    13 years ago

    The difference between using a high quality primer like this or going without is so dramatic. I can't live without this stuff.

    About reviewer (124 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Neutral

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    Jenlovesmac03

    13 years ago

    Great product for the price. I used to use UDPP and found that as good as that is it would still crease on me on occasion, I love the tube packaging that this comes in, so easy to use and has great...

    About reviewer (121 reviews)

    Age25-29

    SkinCombination, Tan, Warm

    HairBlack, Straight, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    AhyKayGee

    13 years ago

    I like Urban Decay Primer Potions better than Shadow Insurance. To me it seems a bit oily and takes little longer to dry. It does help my eye shadows last longer but not as long as the primer...

    About reviewer (22 reviews)

    AgeUnder 18

    SkinNormal, Fair, Cool

    HairBrunette, Straight, Fine

    EyesGreen

    4.0
    Created with Sketch.
    from
    sarahalthea

    13 years ago

    The best quality eye primer for its price point. This is an absolute must for any eye look. One of my staples for makeup!

    About reviewer (38 reviews)

    Age30-35

    SkinNormal, Fair, Warm

    HairBlond, Straight, Fine

    EyesBlue

    5.0
    Created with Sketch.
    from
    uponbluemoon

    13 years ago

    I received a tiny sample of this, 3g in tube form and have been using it forever. Its performance definitely compares to UDPP and I find that it's less likely to dry out. Will switch to TFSI from...

    About reviewer (54 reviews)

    Age19-24

    SkinDry, Fair, Neutral

    HairBlack, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    xandreaaa

    13 years ago

    I looooove my TFSI more than UDPP anyday. my eyeshadow stays in place all day and doesn't crease. the formulation is more moisturizing than UDPP and the packaging is way better. and I've already...

    About reviewer (57 reviews)

    Age19-24

    SkinDry, Fair-Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    hellokittybrock

    13 years ago

    This review, as usual, is to compare between UDPP and TFSI. Have been using UDPP for 2.5 yrs. Until the entire thingy gets rancid and TFSI for more than 1 yr. I believe i am in a position to review...

    About reviewer (137 reviews)

    Age30-35

    SkinVery Oily, Fair

    HairBrown

    EyesBrown

    4.0
    Created with Sketch.
    from
    xwhereswaldo

    13 years ago

    I love this, better than UDPP in my opinion. It's less sticky and just blends onto your eyelid very well. It keeps my shadow on all day like it's supposed to. There's not much else to say other...

    About reviewer (30 reviews)

    Age19-24

    SkinDry, Fair, Cool

    HairBrunette, Wavy, Fine

    EyesGreen

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