Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    4.0
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    from
    hakunamatata13

    12 years ago

    I love this stuff. For me, it works so much better then UDPP. I have extremely oily lids and this stuff works magic on them. I'm on my third tube and wouldn't switch if you paid me. This stuff is...

    About reviewer (35 reviews)

    AgeUnder 18

    SkinCombination, Fair, Not Sure

    HairBrunette, Curly, Fine

    EyesBrown

    5.0
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    from
    OvaryUp

    12 years ago

    I've been using this product for 3-4 years and have purchased probably three tubes. The first time I bought a tube, I was a bit taken aback by the price for such a small amount. But a little goes a...

    About reviewer (16 reviews)

    Age25-29

    SkinSensitive, Fair, Cool

    HairBrunette, Straight, Medium

    EyesOther

    1.0
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    from
    azmuslima

    12 years ago

    I bought this eye primer to try as i usually use Urban Decay Primer Potion and wanted to see if Too Faced was good because i love their shadow palettes. I was sadly dissapointed by this...

    About reviewer (114 reviews)

    Age44-55

    SkinCombination, Fair, Warm

    HairBlond, Wavy, Medium

    EyesGreen

    2.0
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    from
    deadonarrival

    12 years ago

    This wasn't a good primer for my skin type. I have oily lids and Shadow Insurance felt a bit greasy on the lids and made my shadows crease. I've tried this with many shadows (MAC, UD, TF, Sila etc...

    About reviewer (66 reviews)

    Age30-35

    SkinOily, Olive, Warm

    HairBrunette, Other, Coarse

    EyesBrown

    5.0
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    from
    Heartshapedflea

    12 years ago

    This is by far the best primer I've tried. It keeps my shadow on all day and my EYEBROWS, yes my eyebrows I have short eyebrows no tail at the end. I apply a little primer on the ends of my brows...

    About reviewer (10 reviews)

    Age30-35

    SkinCombination, Medium, Warm

    HairBrunette, Curly, Fine

    EyesBrown

    4.0
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    from
    thealmightyboots

    12 years ago

    I have really oily eyelids, so eyeshadows just kind of disappear, and there's no point applying different shades, as they all just smudge together after an hour or two, and my eyeliner ends up...

    About reviewer (46 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairRed, Wavy, Medium

    EyesGreen

    5.0
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    from
    o_sonancy

    12 years ago

    the purpose of using eyeshadow primer is to: 1) increase the staying power of eyeshadow and eyeliner 2) decrease the movement of eyeshadow and eyeliner (smears, smudges, etc.) 3) increase the...

    About reviewer (11 reviews)

    Age25-29

    SkinCombination, Fair, Warm

    HairBrown, Straight, Coarse

    EyesBrown

    2.0
    Created with Sketch.
    from
    waymire01

    12 years ago

    I normally never buy high end, strictly drugstore. I have always used ELF primer, and have had zero issues with creasing... however we finally got a Sephora in our area and I had heard so many...

    About reviewer (55 reviews)

    Age36-43

    SkinCombination, Fair, Warm

    HairBrunette, Curly, Fine

    EyesGreen

    5.0
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    from
    ixchopsticks

    12 years ago

    I love this little bottle of primer. It blends in very well with my skin tone & holds my eyeshadow on for the whole day. It goes on smoothly. I barely use a drop of it for each eyelid & I feel it...

    About reviewer (15 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Not Sure

    HairBrown, Straight, Fine

    EyesBrown

    3.0
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    from
    jeonglebook

    12 years ago

    This barely made a difference on my eyeliner. My gel eyeliner was just as smeary on the outer edges with the primer as without it. The only good part is that the eyliner seems to apply smoother...

    About reviewer (4 reviews)

    AgeUnder 18

    SkinOily, Fair

    HairBlack

    EyesBlack

    5.0
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    from
    Perkypolisher

    12 years ago

    Favorite eyeshadow primer. The formula isn't thick or sticky, and applies softly. It makes my eye makeup last allll day and well into the night. $18 is steep, but I've had my tube for about a year...

    About reviewer (13 reviews)

    Age19-24

    SkinNormal, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesBlue

    5.0
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    from
    Ragw33d

    12 years ago

    This was the first primer I tried, and now after trying several others (UDPP, Lime crime's, Mac CCB) this is still my favorite. It makes my eyeshadows apply and stay so much better. I feel like...

    About reviewer (55 reviews)

    AgeUnder 18

    SkinOily, Fair-Medium, Warm

    HairRed, Straight, Fine

    EyesGreen

    5.0
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    from
    omnomonom

    12 years ago

    My first primer - now I'm hooked! I have quite oily lids, so the shadow insurance was a godsend. At first I was a bit skeptical as to how a primer would absorb any oils and prevent my...

    About reviewer (8 reviews)

    Age19-24

    SkinOther, Medium, Warm

    HairBlack, Straight, Fine

    EyesBrown

    4.0
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    from
    Lxis

    12 years ago

    This really helped give more vibrancy to eyeshadows. I found that it still creases after some hours, but my eyelids are definitely on the oily side. I like it, but I might go with UDPP next time....

    About reviewer (13 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium, Warm

    HairBlack, Other, Other

    EyesBrown

    3.0
    Created with Sketch.
    from
    oliviacatherineheart

    12 years ago

    I like this primer, but there are others that are better. (Primer Potion from Urban Decay or StayDon'tStray by Benefit) It is alright. IT holds my eyeshadows for about 2 hours, but my oily skin...

    About reviewer (11 reviews)

    Age19-24

    SkinVery Oily, Fair-Medium, Warm

    HairBrunette, Straight, Medium

    EyesHazel

    5.0
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    from
    dawny0826

    12 years ago

    This is my favorite shadow primer. The packaging is great. The product delivers. I do have to rotate this with other primers, due to the price, and that's the only draw back with this product.

    About reviewer (46 reviews)

    Age30-35

    SkinNormal, Fair, Neutral

    HairRed, Kinky, Coarse

    EyesGreen

    4.0
    Created with Sketch.
    from
    ashleyanders

    13 years ago

    Finalized review. Product's Claims - True or False? 1) No creasing, smudging, or fading: False. 2) Evens out skin tone: True 3) Softens fine lines: False (but does soften skin overall) 4)...

    About reviewer (230 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairBlond, Other, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    Tasha012002

    13 years ago

    I like this product as a little goes a very long way. The packaging makes it easy to apply the product, and on my eyes it does what a primer should do, and keeps shadows from creasing for a very...

    About reviewer (11 reviews)

    Age19-24

    SkinSensitive, Fair, Cool

    HairBrown, Other, Other

    EyesHazel

    3.0
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    from
    catherine112

    13 years ago

    I still prefer UDPP over this Too Face primer. But I do prefer the Too Face over the Smashbox primer. I'm a NC20 with oily lids and this Too Face primer is a little too thick/dry for my liking. It...

    About reviewer (30 reviews)

    Age19-24

    SkinNormal, Fair, Not Sure

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    carmenp

    13 years ago

    Actually I pretty much like this. I have sensitive eyes, they don't tolerate expensive products like Diorshow mascaras, Guerlain eyeshadows or mascaras. But my eyes do like this primer. It does...

    About reviewer (11 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Not Sure

    HairBrunette, Other, Medium

    EyesBrown

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