Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    4.0
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    from
    jabonsu76

    12 years ago

    I have been switching between my too faced and urban decay primers for several months, and really enjoy both. I would say that the too faced is slightly a lighter consistency with a bit more oily...

    About reviewer (7 reviews)

    Age36-43

    SkinDry, Medium, Cool

    HairBrown, Wavy, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    yalcrab

    12 years ago

    I have really oily lids so my eyeshadow creases after an hour or less without a primer. This stuff gives me about 6-8 hours of crease-free wear, and I like that it's not as "grabby" as the Urban...

    About reviewer (41 reviews)

    Age25-29

    SkinCombination, Medium, Warm

    HairBrunette, Wavy, Fine

    EyesHazel

    5.0
    Created with Sketch.
    from
    myrarox123

    12 years ago

    I just bought this product about a week and a half ago and I LOVE IT! My eye shadow stays all day, creaseless, smudge free and overall brighter! The packaging is great because you can just squeeze...

    About reviewer (8 reviews)

    AgeUnder 18

    SkinOily, Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    RaqqStarr

    12 years ago

    I love this primer, it makes eye shadows adhere and stay crease less all day! I used to use the E.L.F. primer and then went to UDPP both worked with keeping my eyes creaseless but didn't...

    About reviewer (18 reviews)

    Age19-24

    SkinOther, Dark, Not Sure

    HairBrown, Relaxed, Coarse

    EyesBrown

    5.0
    Created with Sketch.
    from
    Bex6679

    12 years ago

    Love love love shadow insurance! I've used many primers over the years and never found one that works as well. Smashbox, Nars, Primer potion... This one actually makes my eye shadow stay put and...

    About reviewer (6 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Wavy, Fine

    EyesBrown

    2.0
    Created with Sketch.
    from
    Pseudonormic

    12 years ago

    I was so prepared to love this but somehow I must be allergic to it. My eyes started to feel puffy once I put it on and its still swollen 2 days after :( Stating this, as insane as I am. I'm...

    About reviewer (32 reviews)

    Age30-35

    SkinAcne-prone, Medium, Warm

    HairBrown, Straight, Medium

    EyesBlack

    5.0
    Created with Sketch.
    from
    OmC12

    12 years ago

    I've been using this primer for about 1.5 years now and love it! I've tried just about all name brand primers recommended to me, even the most expensive, but nothing would stop my eyeshadow from...

    About reviewer (3 reviews)

    Age30-35

    SkinCombination, Fair, Not Sure

    HairBrown, Curly, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    glamordie

    12 years ago

    This stuff is great. Have tried many many eyelid primers and they always eventually creased on my oily lids. I put this under my eyeshadow in the morning, and it's still on at night when it's...

    About reviewer (1 reviews)

    Age25-29

    SkinVery Dry, Fair

    HairBlond

    EyesBlue

    5.0
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    from
    MaryMarvel

    12 years ago

    Best primer ever! There really isn't much to say about this. It does what it promises! All the eye primers I tried were big disappointments. When I got my hands on a sample size of Too Faced...

    About reviewer (29 reviews)

    Age30-35

    SkinSensitive, Fair, Neutral

    HairBrunette, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    dessiilove

    12 years ago

    I bought a tube of this maybe 1.5-2 years ago, and I loved it in every way as it kept my eyeshadow on my extremely oil lids for very long time periods (even almost 24 hours on one occasion!). I...

    About reviewer (11 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium

    HairBlond

    EyesHazel

    4.0
    Created with Sketch.
    from
    conniehe

    12 years ago

    I was so scared of buying this product!! Given the fact that where i live there is no sephora or qvc or walgreens or ulta or pretty much anything.. too faced was one of the few brands they sold...

    About reviewer (35 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    cali

    12 years ago

    Loooove this stuff!! It really helps eyeshadows (low or high end) go on smoother and last all day. It actually works as advertised by Too Faced in that it does intensify the colors of their own...

    About reviewer (48 reviews)

    Age30-35

    SkinSensitive, Medium, Not Sure

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    crickett85

    12 years ago

    Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer is the BEST that I have tried! HG for me! I have very dry skin but, oddly enough, oily lids so putting on eyeshadow without a primer is...

    About reviewer (262 reviews)

    Age44-55

    SkinDry, Fair, Not Sure

    HairRed, Other, Other

    EyesGreen

    5.0
    Created with Sketch.
    from
    ayalalaya

    12 years ago

    I've found a new love with this primer. Before I used Urban Decay's Primer Potion but it started irritating my eyes. The Shadow Insurance isn't as thick as Primer Potion, but my eye shadows come...

    About reviewer (77 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Warm

    HairBrunette, Other, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    loverofgrace

    12 years ago

    I have crease-less eyelids, also known as monolids so it's hard to find any eye products that stay on my eyes. This primer helps my eyeliner and eyeshadow stay on all day and makes the eyeshadow...

    About reviewer (18 reviews)

    Age19-24

    SkinSensitive, Fair-Medium, Warm

    HairOther, Straight, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    alcMD2peds

    12 years ago

    This primer works better for me than the Urban Decay one. It isn't as greasy and doesn't crease. Shadow goes on smoothly and stays fresh all day!!

    About reviewer (15 reviews)

    Age30-35

    SkinCombination, Fair, Neutral

    HairRed, Wavy, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    Saraalnx

    12 years ago

    Definitely love this primer! I've tried Urban Decay's original primer potion and Benefit's Stay Don't Stray and still think Shadow Insurance is my favorite! It holdS my eye shadow in place and only...

    About reviewer (3 reviews)

    Age25-29

    SkinCombination, Fair, Cool

    HairRed, Wavy, Medium

    EyesBlue

    4.0
    Created with Sketch.
    from
    Pinkqt

    12 years ago

    This is a great primer, I can't say if it's the best out there but it's definitely high up there. I used this at 9 in the morning and my eyeshadow was still in place by 10 at night. Of course it...

    About reviewer (42 reviews)

    Age19-24

    SkinNormal, Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    blondebum

    12 years ago

    This is the best anti-crease eye shadow product that i have ever used! It applies very smoothly, does not cause any irritation, dries within minutes, and make-up application goes on flawlessly....

    About reviewer (110 reviews)

    Age25-29

    SkinAcne-prone, Fair, Not Sure

    HairOther, Other, Other

    EyesGreen

    3.0
    Created with Sketch.
    from
    Aishteru85

    12 years ago

    This is a mediocre eye primer, at least for me. It has slightly thinner consistency compared to UDPP, the cream comes in a tube and is skin-colored cream that blends into transparent nothingness on...

    About reviewer (142 reviews)

    Age25-29

    SkinOily, Medium, Warm

    HairBrown, Straight, Coarse

    EyesBrown

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