Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    ava1910

    11 years ago

    The best eyelid primer I've ever used. I have tried them all and this is the best by far. I have very oily skin and that includes my lids. This stays on all day for hours and hours. A+++

    About reviewer (4 reviews)

    Age30-35

    SkinAcne-prone, Medium

    HairBrunette

    EyesHazel

    5.0
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    from
    sillyme168

    11 years ago

    I bought this product at Sephora in Paris. The shop-assistant was so convincing bout this product (of course she was) that I had to try it... I have a very oily skin and Asian eyelids, so my...

    About reviewer (4 reviews)

    Age30-35

    SkinVery Oily, Fair-Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    melinamarie5

    11 years ago

    This stuff is amazing. It is literally like glue, your eyeshadow will stay on ALLLLL day and it makes your eyeshadow stand out so much more. This stuff even makes cheap eyeshadows look good. It...

    About reviewer (6 reviews)

    Age19-24

    SkinNormal, Olive

    HairBlond

    EyesBrown

    3.0
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    from
    Taylorbohn

    11 years ago

    The oily texture did not work with my oily lids and left my eye makeup muddy after a few hours. Not for oily lids!

    About reviewer (14 reviews)

    AgeUnder 18

    SkinCombination, Medium, Warm

    HairBlond, Curly, Medium

    EyesHazel

    4.0
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    from
    britthud

    11 years ago

    In my experience, I find that this product does everything it claims to do. It prevents creasing, smudging, and helps with oiliness, which I struggle with on my eyelids. It's really soft when...

    About reviewer (5 reviews)

    AgeUnder 18

    SkinOily, Fair, Not Sure

    HairBlond, Other, Other

    EyesGreen

    5.0
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    from
    JulesOfWisdom

    11 years ago

    Never used an eye primer before. My eyelids are neither dry nor oily. I apply a small amount directly to my bare skin on entire lid, from lashes to brow, then let dry before applying shadows. Very...

    About reviewer (54 reviews)

    Age44-55

    SkinCombination, Fair, Cool

    HairBrunette, Other, Fine

    EyesGreen

    1.0
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    from
    caithni

    11 years ago

    This did not work for me and I did try - I really wanted it to work, it was pricey enough! And I was looking forward to smudge-free eye makeup which you really need even more as you get older ......

    About reviewer (13 reviews)

    Age44-55

    SkinOther

    HairOther

    EyesOther

    4.0
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    from
    Green_Tea

    11 years ago

    Good solid primer. Does what it's suppose to. Best point is that it comes in an opaque squeeze tube!

    About reviewer (119 reviews)

    Age25-29

    SkinCombination, Fair

    HairBlack

    EyesBlack

    5.0
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    from
    Nagomimakuri

    11 years ago

    Prior to buying this, I had been using Urban Decay's primer potion over the last year, although I never really found that UDPP helped my eye makeup stay in place. No matter how much eye makeup I...

    About reviewer (9 reviews)

    Age30-35

    SkinAcne-prone, Fair, Not Sure

    HairBlack, Straight, Medium

    EyesBrown

    3.0
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    from
    NinaSun

    11 years ago

    I do like this product - it helps shadows stay on, makes them crease resistant, etc. But, I have the same feelings about this as I do about UD's Primer Potion. Both do their jobs well but both are...

    About reviewer (125 reviews)

    Age19-24

    SkinNormal, Fair-Medium

    HairBlack

    EyesBrown

    4.0
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    from
    sweetfart

    11 years ago

    I would recommend this, over UD Potion, for oily lids. The texture is drier but still adhesive enough for shadow to stay on. I have not experienced any wearing off of eyeshadow while wearing this,...

    About reviewer (123 reviews)

    Age25-29

    SkinVery Oily, Medium, Warm

    HairBlack, Wavy, Medium

    EyesBlack

    5.0
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    from
    sandy98uk

    11 years ago

    This is a fantastic product. I have been using it for a few years now (not the same tube I hasten to add but it does last a long time!). I have found no other eye shadow primer that works as well...

    About reviewer (2 reviews)

    Age30-35

    SkinSensitive, Fair, Cool

    HairBlond, Straight, Fine

    EyesGreen

    2.0
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    from
    ceciliadinh

    11 years ago

    I really wanted to like this primer but I couldn't. Ironically this made my eyeshadow crease even more. The tube makes it really hard to squeeze out the product. Maybe it was just my tube. Needless...

    About reviewer (5 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Not Sure

    HairBrunette, Other, Other

    EyesBlack

    1.0
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    from
    Scottish72

    11 years ago

    This product is not kind to aging skin. I don't normally have any issues with puffy eyelids however after I appy this it makes my lids very puffy. I don't believe this is an allergic reaction...

    About reviewer (161 reviews)

    Age36-43

    SkinSensitive, Fair

    HairRed

    EyesGreen

    5.0
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    from
    AmberMarie016

    11 years ago

    I can't live without this product! Living in Texas, I would have makeup sliding down my face by the time I walked to the mailbox lol. I've been on the same tube for a year and a half (don't judge...

    About reviewer (4 reviews)

    Age25-29

    SkinOily, Fair-Medium, Warm

    HairBlack, Curly, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    SparkleBunny37

    11 years ago

    Too Faced Shadow Insurance is one of the most popular eye primers out there, second only to Urban Decay's Primer Potion. Too Faced describes this primer as "Your full coverage insurance policy...

    About reviewer (508 reviews)

    Age19-24

    SkinNormal, Fair, Cool

    HairRed, Wavy, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    nanamisan

    11 years ago

    this is one of the only products i have actually finished, and a small tube used every day lasted me like two years. you only need a little, its not too oily or too dry, i just love it and i would...

    About reviewer (112 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium, Not Sure

    HairBrunette, Wavy, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    laurencordina

    11 years ago

    I've been using this product for years and I love it! Does its job and a little goes a LONG way! I will never switch to another eyeshadow primer!

    About reviewer (11 reviews)

    Age19-24

    SkinCombination, Olive

    HairBrunette

    EyesBrown

    3.0
    Created with Sketch.
    from
    zrwr00

    11 years ago

    ok so I got this as a gift as I do with most primers. I don't really think its necessary for me. All I really need is a base to make my eyeshadow pop it pretty much just lasts on its own as I have...

    About reviewer (89 reviews)

    Age19-24

    SkinNormal, Fair, Not Sure

    HairBrown, Straight, Medium

    EyesGreen

    3.0
    Created with Sketch.
    from
    drivesl

    11 years ago

    Too Faced Shadow Insurance is an upstart eyeshadow primer fast becoming as popular as the old stalwart, Urban Decay primer. I tried it first and it is a smoother, more liquid formula, but also...

    About reviewer (17 reviews)

    Age25-29

    SkinAcne-prone, Fair, Not Sure

    HairRed, Wavy, Medium

    EyesBlue

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