76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


5.0
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12 years ago

This is probably one of my top two primers . I love it !!!

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBlack, Other, Other

EyesGreen



5.0
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12 years ago

I LOVE THIS!! Best Primer ever! It keeps shadow on, isn't heavy, doesn't cake, doesn't alter the shade of the shadow, even great to use under the lower lashline for extra insurance for liner and...

About reviewer (95 reviews)

Age30-35

SkinDry, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


5.0
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12 years ago

Can't live without this primer! A full sized tube lasts me months! I use only a tiny bit under my eye shadow every day and it lasts ALL DAY in fact it looks exactly the same when I take my makeup...

About reviewer (8 reviews)

Age19-24

SkinOily, Fair

HairBlond

EyesGreen


5.0
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12 years ago

I love this product! it is an excellent primer. My eyes are quite greasy and normally the eyeshadows last on me 2 or 3 hous, but when I use this primer my eyes are perfect. The eyeshadow lasts all...

About reviewer (5 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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12 years ago

I adore this eyeshadow primer. It is the first one I had ever used, and I chose it over urban decay's primer potion simply because I knew that I would be able to get the last bits of the primer out...

About reviewer (22 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


3.0
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12 years ago

It's so weird. I bought this when I found it cheaper than my usual UDPP. The first couple days I used it, I used Fyrinnae's Pixie Epoxy over-top because I was using super-glittery pigments. It...

About reviewer (104 reviews)

Age19-24

SkinCombination, Fair, Cool

HairRed, Wavy, Medium

EyesBlue


2.0
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from

12 years ago

Nars is by far so much better this stuff was stuck in all my wrinkles creases whatever you call it . Makeup didn't stick long either

About reviewer (22 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrown, Wavy, Medium

EyesBrown


2.0
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12 years ago

This product isn't the greatest. Some days it will keep my shadows creaseless for around six hours, then other days it'll crease within the hour. It's so inconsistent. I like the way it applies and...

About reviewer (32 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Medium

EyesGray


2.0
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12 years ago

Shadow Insurance is an okay product, but I don't find that it is worth the hype that it gets. It's certainly not worth the price. I have a huge tube of this stuff that I'm sure will last at least...

About reviewer (1080 reviews)

Age30-35

SkinCombination, Medium Brown, Neutral

HairBrown, Other, Other

EyesBrown


5.0
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12 years ago

This primer definitely rivals my Urban Decay Primer Potion. When i wear it my shadows look bright, stay all day, and never crease. What more could you want?

About reviewer (191 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrown, Wavy, Medium

EyesBrown


4.0
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from

12 years ago

Works very well to keep shadow in place all day, but you have to be aware that if this product sits unused for a little while, it will separate in the tube, so make sure to shake it very well every...

About reviewer (283 reviews)

Age30-35

SkinAcne-prone, Tan, Not Sure

HairBlack, Other, Other

EyesBrown


3.0
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12 years ago

YES! This stuff actually does keep most of my eyeshadow on the eye for most of the day. I have oily skin and eyelids. At the end of the day I still do have some creased eyeshadow that has...

About reviewer (25 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrown, Other, Other

EyesBrown


5.0
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12 years ago

I have extremely oily lids, and I can guarantee with absolute certainty that any eyeshadow I apply will crease and fade throughout the day, irregardless or brand or finish. Eye primer for me, is an...

About reviewer (230 reviews)

Age19-24

SkinOther, Olive

HairBrunette

EyesBrown


4.0
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12 years ago

Ah the eternal war between this an UD. Honestly, i've had both and this wins HANDS DOWN. I can put my eyeshadow on, go off to college, some home in the evening and my eye make up will l look as if...

About reviewer (28 reviews)

Age19-24

SkinDry, Fair, Warm

HairBrunette, Straight, Medium

EyesBlue


4.0
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12 years ago

I wore this primer non-stop for a full week under my eyeshadow and it was top notch, I'd say equal to Urban Decay's Primer Potion. However for the whole week that I wore it, my eyes were unbearably...

About reviewer (7 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBlack, Wavy, Medium

EyesGreen


4.0
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12 years ago

I got this after some really good reviews on this place and others. I'm combination skin and have had problem with creasing for ages, and while powdering my eyelids before applying make-up, and...

About reviewer (37 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairRed, Straight, Fine

EyesBlue


5.0
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from

12 years ago

This product is the only primer that made my eye shadow last all day and I have really oily skin. I have tried Origins, and several other brands and they don't work at all. In addition, the eye...

About reviewer (1 reviews)

Age56 & Over

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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from

12 years ago

I cannot say enough good things about this primer. I've used so many different primers before, but my oily eyelids are ruthless. Without primer, my eye shadow creases within an hour. With a really...

About reviewer (1 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairBrunette

EyesHazel


2.0
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12 years ago

OK, so I got this product on ebay and I'm really starting to think that I have a fake one because this product doesn't work at all on me! I have had this shadow insurance before and I can't...

About reviewer (49 reviews)

Age19-24

SkinOily, Fair-Medium

HairBlond

EyesBlue


5.0
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12 years ago

I got this as a sample in one of my Ulta purchases, and I really love the way it feels and how good it blends and does wonders for my eye shadow! Will be buying the full sized one soon! :)

About reviewer (70 reviews)

Age30-35

SkinOily, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown