76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


1.0
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12 years ago

I'm sure this works for some, but it just doesn't cut it for me unfortunately. This actually slides off of my eyelids (which aren't oily, I use a primer to stop mild creasing and to increase the...

About reviewer (19 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesBlue



4.0
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12 years ago

I love TF's e/s primer much better than UDPP bc it actually doesn't crease! I have oily lids so I think TF's formula works better for me. I got it when on Hautelook and they had a deal for $18...

About reviewer (20 reviews)

Age25-29

SkinOily, Medium Brown, Cool

HairBlack, Curly, Medium

EyesBrown


5.0
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12 years ago

Got this for $10 off ebay and it is amazing! when i go out at night and come home hours later all sweaty and gross my shadow/liner is still perfect.

About reviewer (31 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBlond, Straight, Fine

EyesBrown


5.0
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12 years ago

Love this primer! It does exactly what it's supposed to do and feels nice and lightweight on my eyelids. My eyeshadow goes on perfectly over it and doesn't budge. A little bit of this product goes...

About reviewer (16 reviews)

Age19-24

SkinVery Dry, Fair, Warm

HairBrunette, Curly, Medium

EyesGreen


5.0
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12 years ago

I've tried MAC paint pots, ELF, Sephora, Mirabella; finally I've found a primer that makes my eye shadow stay put!! It makes even cheap shadow stay. Don't waste $ or time on other primers, just buy...

About reviewer (11 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBlond

EyesBlue


5.0
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12 years ago

This is my favorite eye primer. I apply this under my shadow before I go to school and everything is still there at 6pm after track practice. No creasing or fading. The only thing a bit tricky...

About reviewer (3 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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12 years ago

This is the best shadow primer there is. It will help your eye makeup stay on until YOU want to take it off. Zero creasing. Zero smudging. I have oily eyelids, and before I started using...

About reviewer (61 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Straight, Fine

EyesBlue


5.0
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12 years ago

This is the first es primer I've ever bought and I haven't had to switch at all! It totally works for me on my oily eyelids which eat through anything I put on them. I used the tiniest amount (I...

About reviewer (72 reviews)

Age25-29

SkinOily, Olive, Not Sure

HairBrunette, Curly, Coarse

EyesBlack


5.0
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12 years ago

I like Urban Decay's Primer Potion too but I find that this one stops creasing completely. Everyone raves about UDPP but I think Too Faced is better to me.

About reviewer (44 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrown, Curly, Medium

EyesBrown


5.0
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12 years ago

I first tried the MAC soft ocre and painterly, and that was a little too heavy on my lid. Then I tried the Urban Decay primer but that was too drying on my lids, considering that I have pretty dry...

About reviewer (9 reviews)

AgeUnder 18

SkinDry, Medium, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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12 years ago

this is amazing............ i have always used an es primer paint pots, paint, laura mercier, etc etc but this truly beats them all... for the past few months i have literally not picked another...

About reviewer (64 reviews)

Age25-29

SkinDry

HairBrunette

EyesBrown


5.0
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12 years ago

A friend of mine used this when doing makeup on me and I fell in love! Eyeshadow stays in place, no creasing and it lasts all day. I have no problems using this primer, so I won't be switching...

About reviewer (25 reviews)

Age19-24

SkinCombination, Tan, Not Sure

HairBlack, Straight, Fine

EyesBrown


5.0
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12 years ago

Love this eyeshadow primer! Makes my eyeshadow last all day without the slightest crease! Once I finished my tube I decided to try udpp to see what the hype was about.. and I wasn't as happy I...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


5.0
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12 years ago

Love this! I suffered from oily lids for too long, no eyeshadow would stay on for even 3-4 hours no matter how good and expensive they are. I recently tried shadow insurance and now my makeup stays...

About reviewer (42 reviews)

Age19-24

SkinAcne-prone, Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


1.0
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12 years ago

Omg... I wanted to try this product because I thought I needed a change from my urban decay primer potion ... Big mistake! my eyeliner and eyeshadows totally smudged and gave me raccoon eyes within...

About reviewer (298 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesBrown


5.0
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12 years ago

Absolutely love this eyeshadow primer. It definitely does the job. On top of that, a little goes a long way! The packaging is great... very easy to control how much you use and very sanitary and...

About reviewer (4 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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12 years ago

Does what it says! I can wear my makeup all day, sleep in it, and wake up and it looks like I just applied it! Love this product!! Very little needed, so don't waste it, it will last you a long...

About reviewer (35 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBlond, Wavy, Medium

EyesBlue


2.0
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12 years ago

I have very oily eyelids and this primer do nothing for me...

About reviewer (4 reviews)

Age25-29

SkinOily, Other

HairBrunette

EyesBrown


2.0
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12 years ago

I don't know why but this doesn't really od it for me. I was always using ArtDeco eyeshadow base which is much cheaper but I love love love love that. Only sometimes after a long day I would have...

About reviewer (31 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlond, Other, Other

EyesOther


4.0
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12 years ago

I find that this primer is much better that UD primer potion. You only need the tinniest amount of this and it will hold your eyeshadows in place all day. But I am a little bit torn thou.. 'cause...

About reviewer (16 reviews)

AgeUnder 18

SkinNormal, Fair, Not Sure

HairBlond, Other, Other

EyesBrown