75%
would repurchase
4.4/5
package quality

price range

description

ingredients

cyclopentasiloxane , paraffin , c11-12 isoparaffin , polybutene , hydrogenated cottonseed oil , ceresin , ozokerite , cera microcristallina / microcrystalline wax , simmondsia chinensis / simmondsia chinensis (jojoba) seed oil , tocopherol , ascorbyl palmitate. may contain: mica , ci 77492, ci 77491, ci 77499 / iron oxides , ci 77891 / titanium dioxide , ci 77007 / ultramarines , ci 77742 / manganese violet , ci 77510 / ferric ferrocyanide , ci 75470 / carmine

Reviews

Reviews


5.0
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15 years ago

This is like the best mascara that I have ever used! It doesn't leave any flakes on your lashes, and the best thing (for me) is that it leaves my lashes curled! My lashes are short naturally and...

About reviewer (47 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown



5.0
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15 years ago

This IS my HG mascara!! My natural lashes are nothing to brag about & I was always looking for a volumizing mascara that wouldn't flake off or smear, and would last through my workouts. Nothing...

About reviewer (6 reviews)

Age44-55

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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15 years ago

I was looking for a mascara that gives me volume, holds curl, and length but nothing dramatic. I wanted something that would give me feathery natural lashes and the SA at sephora recommended...

About reviewer (6 reviews)

Age25-29

SkinOther, Fair-Medium

HairBlack

EyesHazel


4.0
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15 years ago

After reading several good reviews about this product, I went out to get it in hopes that this would be one of my HG mascara. It doesn't do wonders on creating dramatic lashes hence the name...

About reviewer (4 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


1.0
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15 years ago

The hype about Shu Uemura Mascara Basic is really nothing to tell your friends to buy. I think Shu Uemura should just stick to making the popular eyelash curler,fake lashes, and it's cleansing...

About reviewer (10 reviews)

Age25-29

SkinDry, Tan

HairBrown

EyesOther


5.0
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15 years ago

I used to be a drugstore-only mascara girl. I got this as part of the Nordstrom Shu Uemura anniversary set a year ago, and I haven't looked a drugstore mascara since. It's my every day, go-to...

About reviewer (5 reviews)

Age25-29

SkinOily, Fair-Medium, Warm

HairBlack, Straight, Other

EyesBrown


5.0
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15 years ago

This has been my go-to mascara for many years now. I tried dozens of other mascaras through the years (all of the Diors, Chanels, the other Shu Uemuras, Guerlains, LM, Lancome, etc) and this is my...

About reviewer (17 reviews)

Age30-35

SkinOily, Fair-Medium, Warm

HairBrown, Wavy, Coarse

EyesGray


1.0
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15 years ago

Whats the hype about? I found this to be worse than drug store brands. Nothing can beat my Hourglass! This was difficult to apply. Dry texture. Flaky finish to my lashes.

About reviewer (229 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBrunette, Straight, Fine

EyesBrown


5.0
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15 years ago

I'll be honest; the first time I tried this I was disappointed that it seemed like it just coated my lashes with a tint. Prior to this my go-to mascara was Heroine Make's Volume mascara, but after...

About reviewer (268 reviews)

Age25-29

SkinNormal, Fair, Neutral

HairBrown, Straight, Medium

EyesOther


5.0
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15 years ago

i love this product. it's my HG mascara. it doesn't clump and looks so natural! it's also water-resistant. i LOVE it. it's not for dramatic looks though... for that, i recommend DiorShow.

About reviewer (10 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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15 years ago

I looove this mascara. It doesn't irritate my very sensitive eyes and skin and looks very natural. I am into minimalist mascara, so I love that this enhances without clumping or making my...

About reviewer (5 reviews)

Age25-29

SkinSensitive, Fair, Warm

HairBrown, Curly, Fine

EyesGreen


5.0
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15 years ago

I will buy this over and over again! The worst thing about most mascaras is that they feel heavy on my lashes...but THIS mascara feels so light. It's water resistant and best of all -- it holds...

About reviewer (30 reviews)

Age30-35

SkinCombination, Medium, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
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15 years ago

No clumping, looks like your own lashes only BETTER. Gives nice volume, great length and keeps the curl ALL DAY. I use it with my Shiseido Mascara Base and my Shu Uemura eyelash curler.

About reviewer (239 reviews)

Age30-35

SkinNormal, Fair, Neutral

HairBlond, Wavy, Medium

EyesHazel


5.0
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15 years ago

Shu Mascara Basic, you get the honor of my first ever MUA review! Why? Because you are a timeless classic on my lashes... You never clump, I can easily build you up from everyday simplistic chic to...

About reviewer (14 reviews)

Age36-43

SkinDry, Fair-Medium, Warm

HairBrunette, Other, Other

EyesHazel


4.0
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15 years ago

Exquisite gel mascara. Fine gel formula, no scent, no irritation. Good brush: nice and small, gets all the lashes and right down to the roots (important for those of us who are pale of lash, and...

About reviewer (442 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairRed, Wavy, Fine

EyesGreen


2.0
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15 years ago

Seriously i don't understand what's all the good reviews are about. This only lengthen my lashes for a bit and it doesn't volumize, and it flakes. I don't like it at all. Estee lauder mascaras are...

About reviewer (5 reviews)

AgeUnder 18

SkinOily, Other

HairBlack

EyesBlack


5.0
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15 years ago

PROS: Not clumpy, separates well Waterproof, stays on the whole day Very natural look. CONS: Not volumizing On the expensive side Hard to remove (see below) Other...

About reviewer (23 reviews)

Age19-24

SkinSensitive, Fair, Not Sure

HairBlack, Other, Other

EyesBlack


5.0
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15 years ago

I have been using this mascara for about 5 years now. It is my favorite favorite mascara ever! I have long lashes, but they're very thin. I really like how this gives the appearance of naturally...

About reviewer (145 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBrown, Wavy, Medium

EyesBrown


5.0
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15 years ago

OMG! Amazing! Yes, it does give a natural look. Of naturally fantastic lashes! In other words, it looks like you have super long, super thick lashes, naturally, without mascara! Is that possible? ...

About reviewer (13 reviews)

Age44-55

SkinVery Dry, Fair

HairRed

EyesGreen


5.0
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15 years ago

This is my everyday mascara. I wish it didn't cost $27.50 but I have tried soooo many others and for me this is the best. I use it with Shiseido mascara base and usually one coat is enough for me....

About reviewer (7 reviews)

Age36-43

SkinCombination, Olive, Not Sure

HairBrunette, Other, Other

EyesHazel