63%
would repurchase
4.1/5
package quality

price range

description

e.l.f. Cosmetics best-selling liquid foundation now in more shades! The lightweight, oil-free formula of the blends naturally into skin for a beautiful semi-matte finish that lasts all day long. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

ingredients

2024: Water, Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Tridecyl Trimellitate, C12-15 Alkyl Benzoate, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Polyisobutene, Silica, Boron Nitride, PEG/PPG-15/15 Dimethicone, Ethylhexylglycerin, Caprylyl Glycol, Magnesium Sulfate, Magnesium Stearate, Disteardimonium Hectorite, Silica Dimethyl Silylate, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide, Fragrance, Limonene*, Hexyl Cinnamal*, Alpha-Isomethyl Ionone*, Linalool*, Citronellol*, Geraniol*, Coumarin*, Benzyl Benzoate. [+/–]: Titanium Dioxide (CI 77891), Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499). *EU regulations require cosmetic products to include common fragrance allergens in the ingredients list when the concentration exceeds 0.001% in leave-on products and 0.01% in rinse-off products. _________________________________________________________________________ New 2019---no SPF or mineral oil: Water (Aqua), Dimethicone, Cyclopentasiloxane, Isododecane, Glycerin, Propylene Glycol, Cyclohexasiloxane, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Boron Nitride, Polymethyl Methacrylate, Magnesium Stearate, Magnesium Palmitate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Silica Dimethyl Silylate, Ethylhexylglycerin, Triethoxycaprylylsilane, Caprylyl Glycol, Fragrance (Parfum), Silica MAY CONTAIN: Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499), Titanium Dioxide (CI 77891)-----------OLD:ACTIVE INGREDIENTS: Octyl Salicylate 2, Titanium Dioxide 5.5 INACTIVE INGREDIENTS: Water (Aqua), Cyclopentasiloxane, Isododecane, Hydrogenated Polyisobutene, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polymethyl Methacrylate, Sorbitan Sesquiisostearate, Butylene Glycol, Talc, Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Glycerin, Phenoxyethanol, Synthetic Beeswax, Potassium Sorbate, Propylene Carbonate, Boron Nitride, Barium Sulfate, Caprylyl Glycol May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499)

Reviews

Reviews


4.0
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10 years ago

Surprisingly, this is not bad. Decent coverage and decent staying power. I tried their tinted moisture before and I like this better, even though it costs a few dollars more. Lasts about the same...

About reviewer (115 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBlond, Other, Fine

EyesBrown



5.0
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10 years ago

I absolutely LOVE this foundation! I have very light skin {some may even call it ghost pale white} and I often find the ivory tones to be too dark. Because I am so pale I often have problems...

About reviewer (2 reviews)

Age19-24

SkinNormal, Fair, Warm

HairRed, Wavy, Fine

EyesHazel


5.0
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10 years ago

When I first discovered E.L.F products, I was skeptical about the quality and performance of the products because of the such low price. I thought "well if it's this cheap it can't be that good".....

About reviewer (16 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown


4.0
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10 years ago

I really love this! It is so cheap - I paid $6 - not on sale, although I think you can probably get it cheaper. I have used SO MANY high end foundations. Although I would always have lots of great...

About reviewer (2 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesHazel


5.0
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10 years ago

I'm running out of my tarte foundation and honestly just want to find something more affordable for my oily skin. Saw this and read the reviews before I bought it because I was seriously skeptical...

About reviewer (23 reviews)

Age30-35

SkinOily, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBrown


4.0
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10 years ago

I am notorious for NOT spending a lot of money on foundation. But I gave this a try ( in lightest shade ) and was really surprised how silky & smooth it was. I It was just a tad too dark..but...

About reviewer (32 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesBlue


5.0
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10 years ago

ELF Foundation.....that seemed kinda scary to me before I tried this. I have lots of ELF. I love most of it too. Blushes, shadows, brushes, even a mascara, however, the idea of putting a "cheap"...

About reviewer (136 reviews)

Age25-29

SkinDry, Fair, Neutral

HairBrown, Straight, Fine

EyesBrown


4.0
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from

10 years ago

I like this foundation so far. I have the shade porcelain, and I mixed it with a few drops of the Revlon photoready skinlights in barelight to give it a little glow. I just put a pump of the...

About reviewer (37 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBlue


4.0
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10 years ago

It has not break me out, that's a definite plus. This in combination of the mineral infuse primer and the matifyingpowder makes my makeup last a lot, doesn't make me shiny and yes I really really...

About reviewer (20 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Curly, Medium

EyesBrown


5.0
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10 years ago

I cannot stress enough on how much I love this foundation. I am Asian with a darker olive skin which im usually using my Mineralize MAC foundation, that was okay... but I thought I would try this...

About reviewer (10 reviews)

Age19-24

SkinAcne-prone, Olive

HairBlack

EyesBrown


1.0
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10 years ago

I tested it on my hand and it looked ashy...thats not the worst part... It burned my hand and turned it red! now I'm scared to buy elf products

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Tan

HairBrunette

EyesBrown


3.0
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10 years ago

really good price and quality but danng it looked orange even tho i got the shade porceline. the packaging is sleek glass. but if your fair then look away cuz it left me with a orange mask:/ it had...

About reviewer (104 reviews)

Age19-24

SkinDry, Fair

HairBrunette

EyesBrown


4.0
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10 years ago

I'm in Canada and we just got Target stores as of last summer. They recently released E.L.F products (which is awesome). My aunt bought some of this foundation today, we both tested it out together...

About reviewer (47 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesGreen


1.0
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10 years ago

Thought I'd save myself some money and picked this one up for less than half the price of regular drugstore foundations. E.L.F. products are pretty hit or miss, some you cannot believe the deals on...

About reviewer (97 reviews)

Age56 & Over

SkinCombination

HairBrunette

EyesHazel


4.0
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10 years ago

I ran out of foundation one day and was low on cash so I decided to give this foundation a try after looking at some reviews online and seeing that this was pretty well received. I bought it in...

About reviewer (100 reviews)

Age25-29

SkinDry, Fair, Neutral

HairBlond, Straight, Fine

EyesHazel


5.0
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10 years ago

I rarely use foundation but decided to give this a go after all the great reviews. I bought this color in sand. It matches my skin tone perfectly. It goes on very smooth and had an amazing smell. I...

About reviewer (25 reviews)

Age25-29

SkinNormal, Medium

HairBrown

EyesBrown


5.0
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10 years ago

I was pleasantly surprised by e.l.f. Studio Flawless Finish Foundation—not that I don't trust e.l.f. as a brand, but their products are typically hit-&-miss with me. I was really expecting this to...

About reviewer (362 reviews)

Age19-24

SkinOily, Medium Brown, Warm

HairBlack, Curly, Medium

EyesBrown


5.0
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10 years ago

Pretty darn good.

About reviewer (22 reviews)

Age36-43

SkinAcne-prone, Fair, Not Sure

HairBrown, Other, Other

EyesBlue


5.0
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11 years ago

Love it but it started kinda leaking around cap and now I keep in home instead of portable.

About reviewer (7 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBrown


3.0
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11 years ago

Its ok. Its thick and covers well. Cost and packaging are ok. It would be GREAT if it didnt make me more oily than normal and transfer alot if its touched. Thats the drawback to it.

About reviewer (73 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBrunette, Other, Medium

EyesBrown