63%
would repurchase
4.1/5
package quality

price range

description

e.l.f. Cosmetics best-selling liquid foundation now in more shades! The lightweight, oil-free formula of the blends naturally into skin for a beautiful semi-matte finish that lasts all day long. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

ingredients

2024: Water, Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Tridecyl Trimellitate, C12-15 Alkyl Benzoate, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Polyisobutene, Silica, Boron Nitride, PEG/PPG-15/15 Dimethicone, Ethylhexylglycerin, Caprylyl Glycol, Magnesium Sulfate, Magnesium Stearate, Disteardimonium Hectorite, Silica Dimethyl Silylate, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide, Fragrance, Limonene*, Hexyl Cinnamal*, Alpha-Isomethyl Ionone*, Linalool*, Citronellol*, Geraniol*, Coumarin*, Benzyl Benzoate. [+/–]: Titanium Dioxide (CI 77891), Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499). *EU regulations require cosmetic products to include common fragrance allergens in the ingredients list when the concentration exceeds 0.001% in leave-on products and 0.01% in rinse-off products. _________________________________________________________________________ New 2019---no SPF or mineral oil: Water (Aqua), Dimethicone, Cyclopentasiloxane, Isododecane, Glycerin, Propylene Glycol, Cyclohexasiloxane, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Boron Nitride, Polymethyl Methacrylate, Magnesium Stearate, Magnesium Palmitate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Silica Dimethyl Silylate, Ethylhexylglycerin, Triethoxycaprylylsilane, Caprylyl Glycol, Fragrance (Parfum), Silica MAY CONTAIN: Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499), Titanium Dioxide (CI 77891)-----------OLD:ACTIVE INGREDIENTS: Octyl Salicylate 2, Titanium Dioxide 5.5 INACTIVE INGREDIENTS: Water (Aqua), Cyclopentasiloxane, Isododecane, Hydrogenated Polyisobutene, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polymethyl Methacrylate, Sorbitan Sesquiisostearate, Butylene Glycol, Talc, Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Glycerin, Phenoxyethanol, Synthetic Beeswax, Potassium Sorbate, Propylene Carbonate, Boron Nitride, Barium Sulfate, Caprylyl Glycol May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499)

Reviews

Reviews


1.0
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7 years ago

***EDIT: After having used this foundation for 3 months, I can safely say I'll never use it again. I still have some product in the bottle (quite a bit) but the pump and lid completely broke in...

About reviewer (36 reviews)

Age25-29

SkinNormal, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBrown



3.0
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from

7 years ago

https://www.youtube.com/watch?v=7oICGFPUdfI&t=257s

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue


4.0
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from

7 years ago

try different application methods. I first tried this with a brush, it was awful and cakey. But that was my own mistake, using a brush never looks good on my skin. tried with a damp sponge, it...

About reviewer (71 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesGreen


4.0
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7 years ago

I loveeee the packaging. It goes with the pump. I like foudnation that has a pump. You can estimate the amount of foundation you'd like to put on your face. Secondly, I'm in love with the shade. I...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


1.0
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8 years ago

Ugh. This is the worst foundation I've ever tried. Hands down. For starters, even for a drugstore foundation the shade range is pitiful. I got the lightest shade a could find (porcelain I...

About reviewer (24 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlack, Wavy, Medium

EyesGreen


3.0
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8 years ago

Like with some foundations out there I feel like I couldn't find my "perfect" or close to perfect match, there needs to be more medium colors because its either too dark or ashy light on me....

About reviewer (34 reviews)

Age19-24

SkinOily, Olive, Neutral

HairBrunette, Wavy, Coarse

EyesBrown


4.0
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8 years ago

I was having a poor day the other week so of course I ran out of foundation when I couldn't afford the $60 to by my go to. So after reading reviews on here I decided to give elf a go, not expecting...

About reviewer (6 reviews)

Age25-29

SkinVery Dry, Fair

HairBlond

EyesGreen


5.0
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8 years ago

This is the best! After considering the options: -Dollar store (Dollar Tree) $1 -drug store (Kroger) $5-$10 -MAC (liquid fdtn, or possibly powder fdtn) $35 -charlotte tilbury $44 -bare...

About reviewer (2417 reviews)

Age36-43

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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8 years ago

Beautiful packaging for a $6 foundation: a glass bottle with a pump and a cap. Kudos to e.l.f for not cheaping out. Now the product itself is not too thick or runny. When applied with the fingers...

About reviewer (451 reviews)

Age19-24

SkinVery Oily, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown


5.0
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from

8 years ago

I found out about this foundation from some rave reviews from some of my favourite makeup u tubers (Jessica Braun being one of them), claiming this foundation to better than a lot of popular...

About reviewer (28 reviews)

Age44-55

SkinNormal, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


4.0
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8 years ago

I got this foundation, like all others on sale, but $6 USD is still cheap. I didn’t expect much of it to be honest, but everytime I’ve worn it I get compliments about my makeup, and well I say that...

About reviewer (122 reviews)

Age36-43

SkinNormal, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown


5.0
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8 years ago

I love this foundation alot!

About reviewer (3 reviews)

Age19-24

SkinAcne-prone, Tan

HairBlack

EyesBlack


4.0
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8 years ago

I love this foundation. I use it over clean skin with no primer and use powder over top!! It lasted all day and I went out after work to dinner with a friend and I touched up with a bit of powder...

About reviewer (1 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBlond

EyesGreen


4.0
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8 years ago

I had purchased this foundation in Porcelain and it was a pretty good match. When ELF added two other light shades I called them to ask questions and the rep said Alabaster was more pink toned so...

About reviewer (22 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Not Sure

HairRed, Curly, Coarse

EyesBlue


2.0
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8 years ago

Good coverage but shows every poe and id not a good finish for me.

About reviewer (28 reviews)

Age56 & Over

SkinNormal

HairBlond

EyesBrown


4.0
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8 years ago

I love this foundation, but I will say if you are going to use this, definitely exfoliate first and moisturize really well because this will cling to dry patches and can look cakey, but if you're...

About reviewer (39 reviews)

Age25-29

SkinDry, Other

HairRed

EyesBrown


3.0
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8 years ago

Not for the ultra pale: the lightest shade of this (porcelain) is too dark for my skin. It *might* work in summertime, if I can stand the strong odor! The pluses: it contains SPF, it's a thick,...

About reviewer (30 reviews)

Age36-43

SkinDry, Fair

HairRed

EyesBrown


2.0
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8 years ago

Blah. So disappointing! I'd just like to start off by saying that the overall *appearance* of this foundation on my skin was quite nice upon application, considering the Sand shade was spot on...

About reviewer (151 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesBrown


2.0
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8 years ago

I was excited to try this out after hearing rumors that it was a dupe for a much higher end foundation. I purchased it yesterday at Target for $6.00 and was excited to use it today. I do like the...

About reviewer (5 reviews)

Age30-35

SkinDry, Fair, Cool

HairBlond, Curly, Coarse

EyesGreen


5.0
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8 years ago

I was using IT cosmetics liquid foundation with the pink sheen. Budget crises hit, and I can only afford Elf. If you go to their website, they are always running a special where you get freebies...

About reviewer (65 reviews)

Age56 & Over

SkinCombination, Medium

HairRed

EyesHazel