63%
would repurchase
4.1/5
package quality

price range

description

e.l.f. Cosmetics best-selling liquid foundation now in more shades! The lightweight, oil-free formula of the blends naturally into skin for a beautiful semi-matte finish that lasts all day long. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

ingredients

2024: Water, Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Tridecyl Trimellitate, C12-15 Alkyl Benzoate, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Polyisobutene, Silica, Boron Nitride, PEG/PPG-15/15 Dimethicone, Ethylhexylglycerin, Caprylyl Glycol, Magnesium Sulfate, Magnesium Stearate, Disteardimonium Hectorite, Silica Dimethyl Silylate, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide, Fragrance, Limonene*, Hexyl Cinnamal*, Alpha-Isomethyl Ionone*, Linalool*, Citronellol*, Geraniol*, Coumarin*, Benzyl Benzoate. [+/–]: Titanium Dioxide (CI 77891), Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499). *EU regulations require cosmetic products to include common fragrance allergens in the ingredients list when the concentration exceeds 0.001% in leave-on products and 0.01% in rinse-off products. _________________________________________________________________________ New 2019---no SPF or mineral oil: Water (Aqua), Dimethicone, Cyclopentasiloxane, Isododecane, Glycerin, Propylene Glycol, Cyclohexasiloxane, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Boron Nitride, Polymethyl Methacrylate, Magnesium Stearate, Magnesium Palmitate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Silica Dimethyl Silylate, Ethylhexylglycerin, Triethoxycaprylylsilane, Caprylyl Glycol, Fragrance (Parfum), Silica MAY CONTAIN: Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499), Titanium Dioxide (CI 77891)-----------OLD:ACTIVE INGREDIENTS: Octyl Salicylate 2, Titanium Dioxide 5.5 INACTIVE INGREDIENTS: Water (Aqua), Cyclopentasiloxane, Isododecane, Hydrogenated Polyisobutene, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polymethyl Methacrylate, Sorbitan Sesquiisostearate, Butylene Glycol, Talc, Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Glycerin, Phenoxyethanol, Synthetic Beeswax, Potassium Sorbate, Propylene Carbonate, Boron Nitride, Barium Sulfate, Caprylyl Glycol May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499)

Reviews

Reviews


1.0
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6 years ago

This foundation looked so good when I initially applied it. It even looked decent hours later.. Even though it looked good, it felt cakey. After a couple days of using it my face now has 8...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair

HairBrown

EyesBrown



4.0
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6 years ago

Great foundation for the price (seriously- I like this better than many prestige brands I have tried). I have fair skin, and often lighter shades will still look too orange on me. Not the case with...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair

HairBrown

EyesHazel


5.0
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6 years ago

It's August and I'm tan. I normally am a medium part of the year and light to medium in the dead of winter. Not wanting to spend $$$$ on a foundation that I can only really use for maybe 8 weeks,...

About reviewer (52 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairOther

EyesBrown


1.0
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7 years ago

OK. I love the price of most e.l.f. products and the packaging for this foundation is really neat and looks like a high end product. first when I got it I liked it so much and liked how my skin...

About reviewer (44 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesBlack


4.0
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7 years ago

I like the coverage this gives. Feels like it costs a lot more than it does. It has good light colors for those who have a hard time matching their skin to the dark drugstore brands, like Cover...

About reviewer (13 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrown

EyesBrown


4.0
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7 years ago

This is a good--not great--low end foundation, and even though I do not love it I would probably buy it again. It doesn't really last all that well, but since the formula is somewhat mousse-y it...

About reviewer (564 reviews)

Age30-35

SkinCombination, Fair, Warm

HairRed, Wavy, Fine

EyesBlue


2.0
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from

7 years ago

I wanted to love this, and initially thought I would. I'm very fair and the lightest shade gave me a beautiful natural glow with great coverage. Unfortunately, it didn't last long. Within a few...

About reviewer (20 reviews)

Age44-55

SkinSensitive, Fair

HairRed

EyesGreen


1.0
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from

7 years ago

Didn't like this foundation. Just after 2 hours or so it looked cakey on my face and it doesn't cover well. The shade is ok. I don't like the consistency and the smell. Could be because of the...

About reviewer (2 reviews)

Age25-29

SkinDry, Fair

HairBlond

EyesGray


5.0
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7 years ago

I have to say, I was really surprised by this product! I bought it just because I was out of my usual foundation, and just needed something cheap and cheerful for the time being, but it has such a...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesGreen


5.0
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7 years ago

I’m happy to report that I love this foundation. I wanted to try it several times before reviewing, so I used this then tried a couple of my other faves just to be sure. This provides great...

About reviewer (204 reviews)

Age44-55

SkinNormal, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


3.0
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7 years ago

Overall, I love ELF products, which are generally of excellent quality. On my search for a foundation that I love, I gave this one a shot. I am disappointed. The closest color to my skintone,...

About reviewer (209 reviews)

Age56 & Over

SkinOily, Fair, Neutral

HairBrunette, Straight, Fine

EyesHazel


5.0
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7 years ago

Honestly this is a wonderful foundation. It blends very well on the skin and provides excellent coverage. It is satin, yet it somehow prevents my oily skin from going haywire. My only gripe is that...

About reviewer (24 reviews)

AgeUnder 18

SkinCombination, Fair, Neutral

HairRed, Straight, Fine

EyesHazel


3.0
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7 years ago

I purchased this foundation, prior to now having found my holy grail of foundations, which is the LA Colors Truly Matte foundation (which is why, had I purchased the LA Colors Truly Matte...

About reviewer (972 reviews)

Age36-43

SkinSensitive, Medium

HairBlack

EyesBlack


3.0
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7 years ago

I like the finish and coverage of this product. You do not need a lot to get the job done- it is quite thick and good coverage. Start with a half pump and work your way up- a full pump is way too...

About reviewer (183 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBrunette, Straight, Medium

EyesBlue


3.0
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7 years ago

I've been eyeing this foundation for some time now based on all the positive reviews. This gives a medium coverage and is reasonably priced but around the same price as the Maybelline fit me in...

About reviewer (15 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBlack, Straight, Fine

EyesBrown


5.0
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7 years ago

I previously bought this in the shade "Light Ivory" and this was before they added lighter shades, and it was too dark for me. I hated that it was too dark for me cause I loved how it looked on my...

About reviewer (211 reviews)

AgeUnder 18

SkinVery Oily, Fair, Neutral

HairBrunette, Straight, Medium

EyesBrown


4.0
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7 years ago

Got this foundation because a favourite youtuber of mine recommended. Never looked back, has great coverage and glides on smooth. Does feel a little tacky on the skin but setting powder fixes it...

About reviewer (25 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesHazel


5.0
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7 years ago

Flawless medium coverage with a satin finish. Porcelain good match for NC15 . Applies well with fingers - I have no patience in the morning and this is important to me. Lasts a good 12 hours. ...

About reviewer (23 reviews)

Age56 & Over

SkinNormal, Fair, Warm

HairBrown, Straight, Fine

EyesHazel


5.0
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7 years ago

This is one of the foundations that i always come back to! i blend two shades together to get my color match, porcelain and buff. porcelain is to fair with a pink under tone and buff it to tan for...

About reviewer (2 reviews)

Age19-24

SkinDry, Fair-Medium

HairBrunette

EyesBrown


3.0
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7 years ago

I was excited to try this based on some videos I had seen recommending it, and while there are several things I like about it, this isn't going to be an everyday foundation for me. Pros - The...

About reviewer (19 reviews)

Age36-43

SkinCombination, Fair, Cool

HairRed, Other, Medium

EyesGreen