60%
would repurchase
3.7/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Chamomilla Recutita Flower Extract (Matricaria), Citrus Medica Limonum Peel Extract (Lemon), Curcuma Longa Root Extract (Turmeric), Crocus Sativus Flower Extract, Helianthus Annuus Seed Extract (Sunflower), Vitis Vinifera Juice Extract (Grape), Vitis Vinifera Seed Extract (Grape), Glycerin, Benzyl Alcohol, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, PEG 40 Hydrogenated Castor Oil, Sodium Hydroxide, Glycine, Alcohol, Butylene Glycol, Sodium Chloride, Propylene Glycol, Sodium Xylene Sulfonate, Malic Acid, Tocopherol, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance, Yellow 10

Reviews

Reviews


5.0
Created with Sketch.
from

14 years ago

I've tried just about every brand out both drugstore and department store. I AM A PRODUCT JUNKIE! This shampoo is the ONLY shampoo that works for my highlighted, meium-thick, semi-coarse, medium...

About reviewer (2 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Warm

HairBlond, Other, Other

EyesBrown



5.0
Created with Sketch.

14 years ago

This has become the only shampoo I use, and I am a shampoo/conditioner hoarder. I like to try various products and rotate them. The first time I used this I noticed a difference. It made my blonde...

About reviewer (948 reviews)

Age25-29

SkinVery Dry, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesGreen


4.0
Created with Sketch.

14 years ago

This is my to go to Shampoo! I dye my hair with a blonde prelightening box colour, which is quite iffy I know, and sometimes it comes out quite ginger/coppery at first but using this Shampoo...

About reviewer (251 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


3.0
Created with Sketch.
from

14 years ago

I have ash blonde hair that gets sunbleached to a very light blonde in the sun. Since I live in LA I've usually been able to maintain that sunkissed look all year. Lately though I've taken to...

About reviewer (31 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesBlue


2.0
Created with Sketch.

14 years ago

My hair is naturally dirty blonde in colour but has been stained after dying my hair a reddish brown colour last winter. I decided to use this product I hopes to lighten my hair and the reddish...

About reviewer (25 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairOther, Other, Medium

EyesBrown


5.0
Created with Sketch.
from

14 years ago

I hate to admit this,but i have to compare this shampoo to the version of sunsilk's blonde bombshell Shampoo. I have a sneaking suspicion it's exactly like sunsilk's blonde bombshell shampoo, only...

About reviewer (2 reviews)

Age36-43

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


1.0
Created with Sketch.

14 years ago

I am sooooo angry with this product. I have ashblonde hair and after I used "Go blonder" three times, I noticed, that my hair got a copper-yellowish tint. It looks extremly bad, especially because...

About reviewer (24 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Curly, Fine

EyesGreen


4.0
Created with Sketch.

14 years ago

I have light brown hair, and I can definitely see the effect of this shampoo. It lightens in a natural way - not extreme lightening, just enough. My one complaint is that the plastic for the...

About reviewer (4 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


3.0
Created with Sketch.
from

14 years ago

I bought this because I was trying to go a little blonder at the roots naturally. I love John Frieda products and try all kinds. I don't feel like it lightened after I'd used it for 2 weeks, but as...

About reviewer (57 reviews)

Age36-43

SkinNormal, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

14 years ago

I started using this product when it was released. I have natural light blonde hair, however I wanted to go a bit lighter and whiter.. it works perfectly and my boyfriend uses it now and again!...

About reviewer (43 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBlond, Straight, Fine

EyesBlue


3.0
Created with Sketch.

14 years ago

I have dark blonde hair with lighter highlights that turns even lighter in the summer. I bought the shampoo/conditioner combo in hopes of keeping up the sunkissed look throughout the year, but...

About reviewer (30 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesGreen


4.0
Created with Sketch.

14 years ago

I have only used this product a few times now with the conditioner. Maybe like 4-5 times. I haven't really seen much of a difference with the lightness of my hair. My hair is a sort of caramel...

About reviewer (27 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlond, Wavy, Fine

EyesBlue


3.0
Created with Sketch.
from

14 years ago

I am changing my original review, you'll see why. Let me explain what my hair went through: I was a dark brunette three months ago. I decided to go blonde. I am originally dark blonde. After a...

About reviewer (330 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesGreen


4.0
Created with Sketch.

14 years ago

This shampoo delivers on the lightening promise. I have light golden brown hair with some natural highlights that come out in the summer. This shampoo has definitely brought out those highlights...

About reviewer (74 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrown, Straight, Medium

EyesGreen


3.0
Created with Sketch.

15 years ago

This is my secret to having my best hair color. I have medium brown hair with lots of red and some blonde. It gets sunbleached in the summer. this shampoo amps up the blonde and leaves my hair...

About reviewer (191 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


4.0
Created with Sketch.
from

15 years ago

So far so good. For me this cleans well and leaves my hair reasonably healthy and lightened looking. Not sure about the roots yet - I will update after a month or so.

About reviewer (27 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlond

EyesBlue


4.0
Created with Sketch.

15 years ago

I've used this for about 6-9 months in combination with the matching conditioner. I often switch around shampoos during the week to avoid residue. This is nice and moisturizing, but so hard to...

About reviewer (380 reviews)

Age30-35

SkinVery Dry, Fair, Cool

HairRed, Straight, Medium

EyesBlue


4.0
Created with Sketch.

15 years ago

both the shampoo and conditioner in this series will give very natural and shiny highlights. my hair is a very blah shade of light ashy brown, that used to be blonde when i was young. i wanted...

About reviewer (263 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesGreen


5.0
Created with Sketch.

15 years ago

I am a natural blonde. I have golden Blonde hair and after using this product, my hair looked amazingly lighter. I usually rely on the sun to brighten my hair, but when winter approaches I don't...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen


1.0
Created with Sketch.

15 years ago

I didn't like this at all.. I have medium blonde hair but it gets a lot lighter in the summer. I used this during the summer and my hair started looking yellowish on top! I quit using it and just...

About reviewer (155 reviews)

AgeUnder 18

SkinCombination, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue